Ready to drive better #loyalty with your best customers? In our latest video, Shamba Schmidt, VP of Sales Consulting at Epsilon, explores how loyalty marketing programs can leverage analytics and #AI to tailor offers, predict churn and optimize the customer journey across every channel. It's about making every interaction count. Watch here: https://ow.ly/Vwko50WTZVk #AIinmarketing #customerretention
About us
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Follow us on Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
Updates
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Customers are craving personalized experiences. With #AI, loyalty marketers can deliver timely, relevant offers and communicate in a way that truly resonates. From dynamic segmentation to predictive analytics, AI transforms how you connect with your audience. Explore how AI enables smarter, more relevant campaigns: https://ow.ly/u9Z650WU06r #loyaltymarketing #personalization #customerengagement
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Co-op advertising is evolving to look more like sophisticated, data-driven #retailmedia. But this transformation requires more than just a new name. Check out how to get your slice of the $42B pie. 🥧 https://ow.ly/Eb5s50WVnEk
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#Restaurants are navigating a new normal: rising costs aren’t stopping guests from dining out—they’re just redefining how. From meal sharing and appetizer-driven decisions to #loyalty programs and value meals, consumers are embracing value in creative ways. 💡 Explore the insights Epsilon's Gillian MacPherson and Brian Giannone shared with Modern Restaurant Management Magazine here: https://ow.ly/t8RU50WXMYN #RestaurantTrends #ConsumerInsights
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What do people want from their travel experiences in 2025? We asked 1,700+ consumers for their input. Download our report for insights on: 🌴 How often people across generations travel 🌴 What types of vacations are the most popular 🌴 How interested they are in travel add-ons (like excursions) 🌴 What types of accommodations people prefer 🌴 How consumers approach travel planning and booking Get the report: https://ow.ly/skhY50WJU7o #EpsilonPulse
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2025 #holiday shoppers will likely spend more conservatively across income levels. To win cautious consumers: Shift messaging and merchandising to emphasize value. Not just low prices but also quality and relevance. Segmentation tools can help tailor messaging by income, past behavior or price sensitivity, while personalization engines can highlight relevant promotions and lower-cost alternatives. More strategies for holiday 2025 from Heather Campain: https://ow.ly/FFmM50WJTLW #Holiday2025 #HolidayMarketing #RetailStrategy
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Want to find more in-market #customers? In this webinar with Digiday guest speaker Stephaniel Liu of Forrester and Joran Lawrence of Epsilon discuss why marketers should lean in on #AI + martech like #datacleanrooms to build better #audiencestrategies. Register now: https://lnkd.in/e72ucwQ4
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We surveyed 1,700+ consumers to see how their travel preferences are shifting. Here’s what we found: -Gen Z and millennials take the most trips & add more experiences. -Boomers and Gen X travel less often but value great service. -Less than 60% of bookings happen directly with providers. Winning travelers in 2025 means understanding what matters most—by generation—and tailoring your approach accordingly. 📥 Download the full report to see the insights that should guide your next campaign: https://ow.ly/men750WJUAT #EpsilonPulse
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Quality data is the beating heart of every successful #AI program. For loyalty marketers, this means utilizing rich customer insights to fuel performance. In the blog, we explore how better AI outcomes start with strong loyalty data: https://ow.ly/VBHS50WTZGH #datastrategy #AI #customerloyalty