As AI answer engines rise, publisher content powers the experience — but publishers risk losing the audience. Firsthand Brand Agents give that power back, helping publishers own the experience and the upside. Read Andrew Rutledge’s full take on how publishers can thrive in the AI era: “Publishers: own the experience, own the audience”: https://lnkd.in/g-4Pfqay
Another month, another lawsuit over AI-scraped publisher content. But the real issue for publishers is existential, not legal. If your content powers someone else’s experience, and you’re not part of it, you lose the audience and the upside. The only sustainable path forward is to become the destination again. At @Firsthand, we’re helping publishers do exactly that with Brand Agents — intelligent, in-content AI experiences that: -Engage users in real time -Provide help, context, and commerce -Drive subscriptions, leads, and loyalty Agents are built to deliver value inside the publisher’s own experience. This is how publishers win in the AI era: Not by licensing and letting go or waiting for courts to catch up, but by owning the experience from the start. Let’s build what’s next: agents, not ads. Check out my new blog post, "Publishers: own the experience, own the audience” at the link in the comments.