Frost & Sullivan's Brand and Demand Solutions

🎯 Content struggling to convert? You're not alone. 58% of marketers say their content just isn’t hitting the mark. Why? Because relevance, credibility, and format matter more than ever. That’s where Frost & Sullivan’s Brand & Demand Solutions come in - not as a vendor, but as a true marketing partner. We bring: ✅ Trusted third-party validation ✅ Analyst-backed storytelling, supported with Frost & Sullivan data ✅ Multi-format content to engage every generation (yes, even Gen Z, accounting for 27% of the workforce) Whether it’s a case study that actually proves ROI, a Virtual Think Tank that sparks real conversations, or a content series that your audience wants to read - we help you turn insight into action. If your sales funnel could use fewer dead ends and more deal flow, connect with Brian Cotton to see how we can help unlock new growth opportunities. Because demand isn’t built by chance. It’s designed. #MarketingStrategy #ContentMarketing #DemandGeneration #B2BMarketing #BrandCredibility #FrostandSullivan

🔍 What’s next for Customer Experience in 2025? At Frost & Sullivan’s Customer Contact East: A MindXchange, the message was clear - the future of CX is back to basics, smarter with AI, and deeply human. Key takeaways: • Listen deeply - but analyze smarter • Personalize everything - with intent and empathy • Empower agents - don’t just automate • Align EX, CX, and BX - it's not optional anymore CX leaders are rethinking their foundations to navigate rapid change, shifting KPIs, and evolving customer expectations across five generations - with Gen Z taking the spotlight. 👉 Find out how companies are balancing tech innovation with human connection to drive loyalty, retention, and growth in our VP Alpa S.'s latest blog (link in comments). #CX #CustomerExperience #AI #EmployeeExperience #EX #BX #BrandExperience #Leadership #DigitalTransformation #ContactCenters #CustomerSuccess

📉 In a weak economy, most companies slow down. The smart ones double down. Scaling back may seem prudent - but it could put your competitive advantage at risk. As our SVP Dr. Brian Cotton puts it, "When competitors pause, it's your chance to advance." Customer acquisition shouldn't stall when times get tough. In fact, it's exactly when bold, focussed acquisition strategies can drive the most impact. In his latest article, Brian breaks down how smart, disciplined acquisition strategies can: ➤ Align sales and marketing to move fast and with precision ➤ Leverage content to fuel demand cost-effectively ➤ Partner with experts to unlock ROI faster Now is not the time to disappear - it's the time to stand out. 🔽Dive into Brian’s article below and see how your business can thrive - even when the market doesn’t. #B2BMarketing #CustomerAcquisition #SalesStrategy #Growth #PipelineAcceleration #ContentMarketing #RevenueGrowth

If you watched the Emmys this past Sunday, you saw shows like Shogun, The Bear and Baby Reindeer receive the most acclaim. Shows that have no a-list stars, one that is foreign language, one that deals with really heavy topics and yet all came out on top. Why? Because calculated risks were taken. And the end result was that the audience responded to those risks by not only viewing in large numbers, but then getting others to view by telling those in their social circle to do the same. When looking at events for 2025, this is the lens we see them through. Take calculated risks, create new opportunities, travel to new places, expand the horizon of your prospects and customers by bringing them into your world and keeping them on their toes. View the Top 5 Event Strategies for 2025 here: https://lnkd.in/gbQbvDdH #events #marketing #thoughtleadership #strategy

One of the things Brand & Demand loves to do is bring people together. Being that bridge is our DNA. We recently brought CX leaders together in Zurich to speak around challenges and successes within that very field. A huge THANK YOU to the thought leaders who joined us in Switzerland: Aline Borges Anne-Sophie Xu-Guitton Felix Kaiser Heiko Kuhn Henriette Jehnert Ian Ballantyne Lea Marmet Luis Bosshard Nahuana Kalil, MBA Simon Smit Our goal is simple: never stop building those bridges, creating connections and strengthening thought leadership around the world. To view our Executive Think Tank Dinner program, visit here: https://lnkd.in/gRei9kXk Thank you to Danielle Floyd for her leadership during this event. #inpersonevents #thoughtleadership #cx #customerloyalty

In a recent survey we conducted (results coming soon), a few pieces of feedback were quite clear. A vast majority of respondents looked at B2B marketing as challenging, oversaturated and quite often difficult to cut through the noise with. Crafting narratives that stand out in today’s world is not easy. While everyone is hyper focused on the election in a couple months, the business of everything else cannot just stop. Your message must continue, and it must continue in formats that are relevant to your audience. Take a look (https://lnkd.in/gRSZUznH) where we explore the Top 3 ROI Bridge Opportunities for you to tell your story and cut through the noise in a format that reaches your audience. #b2bmarketing #storytelling #2024election #demandgeneration

In speaking with more than 100 marketing thought leaders over the last year, a consistent theme emerged: D2C strategies being brought into the B2B sphere were a primary focus. And really it makes a lot of sense because while yes, B2B marketing may slightly differ from D2C, the buyers are still people and exhibit the same behaviors they would in a D2C setting. Also, increasingly you have to meet your buyers where they are and that means venturing into new avenues that may seem outside of the box, or those never before explored. Take a look below at a few popular areas B2B companies are incorporating D2C tactics. #2024marketing #thoughtleadership #d2c4b2b #b2bperformance