Gorgias

What's the first task ✨outside of work✨ you would automate? It's true, we've been laser-focused on automation thanks to the recent launch of our AI Agent. So when the mics came out at CX Connect, we couldn't pass up the opportunity to become investigative journalists, and ask CX leaders this hard-hitting question. Your turn 👉 Sky's the limit, creativity's the name of the game, what's the first task you're automating? (PS - laws of physics don't apply). [Huge thanks to our patient participants: Amanda Kwasniewicz, Roma Yumul, Molly Wallace Kerrigan, Jessica Botello, Kevin Gould, Zoe Kahn, Caela Castillo, Ronak Shah, Anne Dyer, Ren Fuller-Wasserman, Alexandria Collis, and Danny Taing]. #CX #Automation #AI #CustomerExperience

If only AI Ticket Summaries were available outside of Gorgias. [Starring up and comers Joe Fazzalari and Carmen Vicente]

Big news for ecommerce brands working with Atidiv. They’ve just joined the highest tier of the Gorgias partner ecosystem as an Elite Partner. A title that reflects longstanding, consistent impact! Atidiv consistently delivers transformative customer experiences, and by joining forces, we’re raising the bar even higher. From automating support to boosting lifetime value, our collaboration is helping brands grow smarter, faster, and stronger. The future is extremely bright, because together, Gorgias x Atidiv makes an unstoppable team!

That's my baby, she's iconic, Using chat, with AI Agent on it.

So you’ve started using our AI Shopping Assistant, and the personalized convos are poppin’ off in chat. …but you’d love a few more templates, resources, and real-world examples. Lucky for you, we’ve been buzzing behind the scenes crafting a thorough playbook for that! And to be honest, it’s valuable even if you’re only in the *just thinking about it* stage because anyone could benefit from learning more about shortening the path from conversation to conversion. Inside you’ll find everything from shopper signals to guide tailor-made recommendations to proactive prompts that turn passive browsing into two-way conversations. Scoop up the full playbook here 👉 https://lnkd.in/g2JEYyvn

ChatGPT has taught us to tackle questions with quick, natural conversations. Most of us now expect that same “chat-first” experience everywhere, even when shopping online. Instead of endlessly scrolling through menus, shoppers want to ask: “I need a breathable, waterproof rain jacket for my daily commute. Any recommendations?” In our next video, PMM Emily Hooker takes you on a live walkthrough of the Arc'teryx Equipment site, using our Shopping Assistant to zero in on the perfect jacket in seconds. She’ll show you how it: ⮑ Asks the right questions (“What’s your main use case? Urban commuting or back-country hiking?”) ⮑ Narrows options by features (material, breathability, style) ⮑ Delivers expert-level recommendations (like the Beta AR Jacket in GORE-TEX® for city-friendly protection) ⮑ Builds confidence by summarizing fit, performance specs, and real-world use Watch below as Emily finds exactly what she needs, sans unnecessary browsing. 👇

My CMO (👋 Emily Ritter) recently said AI lets us become 10x marketers. But I don’t think we all share the same definition of a 1x marketer. (Or engineer. Or analyst. Or any role...) Yes, I use AI to spar, edit, summarize, debug, brainstorm—basically everything. That’s the baseline now, and what we mean when we say “10x yada yada.” But it made me pause: 10x what, exactly? I joined the workforce right before LLMs changed how we work. Early enough to glimpse the “before,” but not long enough to really live it. 👉 I never debugged SQL line by line. 👉 Never wrote a GACC without the ability to summarize my ramblings in a click. 👉 Never stared down the terrifying “Start a post” box on LinkedIn without a few visits to ChatGPT. I'm supposed to be a 10x marketer, but was I ever a 1x marketer? Do I even know what that looks like? It reminds me of the concept of queer elders (🌈)—people who carry memory forward so newer generations don’t lose the thread of what came before. I think we need that same role in the AI era. As more of the incoming workforce becomes AI-native, someone has to make sure we: 🧐 Stay curious, not just efficient ☺️ Stay grateful for the time we’ve saved 🤨 Stay cautious about what we might lose if we automate every single thing So, to my former-1x-marketers: ❓What’s something you’re jealous future generations will never have to do manually? ❓Conversely: What's something you’re glad you learned the hard way?

Finding the perfect foundation shade shouldn’t feel like a gamble. bareMinerals knew shade-matching confusion was costing them sales and customer trust. So they launched Gorgias’s Shopping Assistant to deliver instant, expert recommendations via chat. Trained on product nuances and integrated with their Shopify catalog, Shopping Assistant guides people through shade selection, handles pre-sale questions, and naturally upsells with brand-authentic tone. It’s so effective, the CX team now studies its conversations to train human agents! “Shopping Assistant mirrors our best beauty advisors, 24/7,” said Katia Komar, former Sr. Manager of Ecommerce & Customer Service Ops, UK. If your team’s gearing up for BFCM, now’s the time to ask: who’s answering your customers when you can’t? Check out the full story on the blog 👉 https://lnkd.in/gfxisrGx

BESTIES! Zoe Kahn and I are hosting an event on August 8 in downtown Portland at The Departure Restaurant and I’m so excited about it I can hardly stand it. If you want to hang out with us and some truly rad locals in the ecomm/retail space, lemme know and I’ll send you the registration link. The good news is you get to skip out on work a bit early that Friday, and the even better news is the food, location, and company are GREAT. I had to go scope things out for us and can confirm this restaurant looks a bit like a spaceship, but in like a cool, fun way. Anyway, see you there?!? Flip Gorgias Inevitable Agency #PortlandEvents #PDX

ChatGPT has taught us to tackle questions with quick conversations. Most of us now use Chat for basically everything (like writing this post? I guess we'll never know 🤔). And now we’re seeing buyer behaviour shift in real time, as people carry over that conversational mentality from ChatGPT to their favourite ecom brand’s website. “Hey, I’m looking for a strapless dress to wear to a summer wedding. Any suggestions?” Rather than wasting time browsing around a general website, people are seeking quick, personalized results. Watch below as our Senior PMM Matilda Lee navigates OSEA Malibu’s site with the help of the new Shopping Assistant to find exactly what she needs. 👇