Gusto

Big news: Guideline will soon be joining Gusto (once approvals are complete) 🤝 For 10+ years, Guideline has made 401(k)s simple and affordable for small businesses—helping more than 1 million people save for the future. Together, we’ll make it easier than ever for small businesses to offer payroll, health insurance, HR, and retirement benefits all in one place. Here’s to helping every small business create a real path to retirement security for their employees: https://lnkd.in/ex9k85XC

In case you missed it: things are about to get even greater for small businesses. Gusto CEO Josh Reeves and Guideline CEO Kevin Busque sat down to share why bringing payroll, HR, health, and retirement together under one roof matters now more than ever. 🎥 Watch the full conversation: https://lnkd.in/eQrBHDRk

Taylor and Travis made it official... and so did we. credit: T-Swift

Guideline getting acquired by Gusto is like Taylor Swift and Travis Kelce getting engaged for people who know what EBITDA stands for

Josh R. (Co-Founder & CEO, Gusto) on the evolution of software: "What I loved about it is it felt like it gave you superpowers. Software is not something you should have to learn how to use. It should just work, it should make sense, it should be intuitive." Gusto is now pushing that vision forward with Gus, their conversational interface. Reeves says Gus can do more than answer questions: “You can set up a shift schedule, run payroll, leverage all of our APIs... Gus can do stuff for you, not just give you information.” Full conversation with Josh is linked in the comments. Technology’s daily show. Follow TBPN on LinkedIn for more.

Invest Fest ATL was buzzing with small business energy! We connected with founders, solopreneurs, and entrepreneurs who are chasing big dreams and proving every day that small business is the heart of our communities. From the marketplace to the main stage, the energy never stopped. Conversations went beyond payroll and HR, touching on growth, culture, and the future of entrepreneurship. We are proud to show up for small business owners and to celebrate the hustle that keeps communities thriving.

Last week in Atlanta, we kicked off a Gusto Gathers event during #InvestFest2025 🎉 Together with David Shands of Social Proof Podcast as co-host and our own Kathrine M. as moderator, we brought small business owners, accountants, and entrepreneurs into one room. The topic? How community fuels lasting businesses. A special thank you to our incredible panelists for sharing their stories and insights: • Justin E. Samuels of RenderATL (Render Atlanta) and Atlanta Tech Week • Kristina Dixon of GreenLink Partners • Andrea Harry Bibbs of The Andrea C Bibbs Group LLC • Monique Jackson, MBA of Gusto This is just the start. Gusto Gathers will be hitting more cities soon — stay tuned!

🎧 New Fiscally Awesome episode is LIVE and we're talking benefits on a budget! Just dropped my conversation with Leah Brite from Gusto, and honestly - every small business owner and nonprofit leader needs to hear this. Leah will blow your mind 🤯 with the case studies and stats she drops in this one! My biggest takeaways:  ✅ You don't need to wait until you're "big enough" for benefits ✅ Benefits aren't an expense - they're talent retention tools ✅ 40+ million employees have zero retirement benefits (that's a massive opportunity) Listen if you've ever said: "We're too small for benefits" "Benefits are too expensive" "Our employees don't care about this stuff" Spoiler: You're wrong on all three. 🎧 Available now on YouTube, Apple Podcasts, Spotify, and everywhere else you listen. Check it out here 👇 https://lnkd.in/eWtnegxN What's stopping you from offering benefits? Let's talk about it.

What’s new on Gusto this month? Let’s break it down. In this month’s Feature Focus, Gerard Vicente walks through: 💡 Gusto Solo: Navigate S-corp status, set a salary, stay compliant, and save on taxes ⏱️ Attendance Report: Spot early clock-ins, missed shifts, and manage labor costs 🔍 Checkr, Inc. + Gusto: Run background checks and manage accounts all in one place Learn more here: https://lnkd.in/gpeksNsS