Hollinden | growth without guesswork

Private equity interest in accounting firms isn’t slowing down, and firms in the $1–5 million revenue range are now in play. From documentation to leadership structure, getting deal-ready starts long before you’re approached. Read the article: https://hubs.ly/Q03C-pFD0 #PrivateEquity #Accounting #AccountingMergers

Google’s AI Overviews and tools like ChatGPT are answering questions without sending users to your site. What does this mean for your firm’s visibility? We’re launching a quick 30-second survey to uncover how these AI shifts are impacting search behavior. Help us shape the conversation and see where the traffic is really going by answering two simple questions. 👉 https://lnkd.in/gAbxjP4U Then swipe through to see how your firm can stay visible and fight back against AI search disruption. Need more information? Learn more on our blog: https://lnkd.in/gpfi99vX #AISearch #GoogleAIOverviews #B2BMarketing #DigitalVisibility

Still managing pipeline data in a spreadsheet? A well-implemented CRM lets you track buyer intent, automate outreach, and give your team visibility, without drowning in manual updates. This article walks through what makes HubSpot so effective and why more firms are making the switch. Read the article: https://hubs.ly/Q03CnH1f0 #HubSpot #CRM #AccountingInsights #Automation

44% of Gen Z candidates have turned down job offers because the employer’s values didn’t align with theirs. Purpose isn’t a buzzword; it’s a competitive edge in today’s talent market. Read our latest article breaking down how purpose attracts Gen-Z and Millennial Talent: https://hubs.ly/Q03Cnr0V0

Google’s head of Search says no, AI Overviews aren’t hurting traffic. But industry analysts (and our own experience at Hollinden) tell a different story. This is a wake-up call for firms relying on organic search to drive leads. Don’t let outdated SEO tactics cause your visibility to disappear. Learn how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are reshaping digital strategy for professional service firms. 📖 Read the full article here: https://hubs.ly/Q03C-qlv0 #ProfessionalServices #MarketingStrategy #SEO #AIsearch #DigitalMarketing #PrivateEquityMarketing #AccountingMarketing #ConsultingMarketing #InvestmentBankingMarketing #ThoughtLeadership #B2BMarketing #SearchEngineOptimization #ContentMarketing

For the first time in years, Google’s search dominance is slipping, and tools like ChatGPT and Perplexity are rewriting the rules of visibility. SEO isn’t dead, but it's changing fast. Read our article to learn more about this shift: https://hubs.ly/Q03CnLBT0 #Google #AISearch #ChatGPT #Perplexity #SEO #AEO #LLMO

States like Michigan, Colorado, and Washington are investing real dollars into educating business owners about ESOPs and encouraging ESOPs as a transition option. In fact, there are now 25 state-operated ESOP centers across the U.S. In our recent article, we break down what accounting firms need to do now to stay ahead. If you’re not already leading these conversations, you’re at risk of falling behind. Learn more: https://hubs.ly/Q03CnpyS0 #ESOP #Accounting #Insights

With faster performance, deeper reasoning, and a 256,000-token memory window, OpenAI’s latest model can handle longer, more complex work than ever before. It also rolls out new capabilities like Gmail and Google Calendar integration, specialized model variants, and improved safety features that reduce hallucinations. In short, GPT-5 isn’t just smarter, it’s more practical for professional use. Our latest article breaks down what’s new, what’s next, and how firms can start making the most of it. Read it here: https://hubs.ly/Q03CnqQT0 #GPT5 #ArtificialIntelligence #AIIntegration #ProfessionalServices #FirmStrategy

Christine Hollinden recently spoke at the BDO Alliance Southwest Area Meeting in Coppell, Texas, presenting The Growth Equation: How Smart Firms Scale and Stay Ahead. The session explored the paths firms are using to grow today: organic expansion, M&A, and private equity, and what it takes to align leadership, operations, and strategy to make that growth sustainable. Thank you to the BDO Alliance USA for the opportunity to contribute to the conversation around firm growth, strategy, and what it takes to stay competitive in today’s market. #BDOAlliance #GrowthWithoutGuesswork #FirmStrategy #ProfessionalServices #AccountingStrategy

Today’s Spark by Hollinden – Tuesday, August 5, 2025 “One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” – Abraham Maslow Every decision we make either keeps us in a familiar place or moves us toward something bigger. Choosing growth means embracing uncertainty, raising our hand for new challenges, and refusing to let fear dictate our actions. Each time we stretch ourselves, we strengthen the muscles of courage and adaptability. No one grows alone. When fear creeps in, lean on your colleagues and be a source of encouragement for them as well. Celebrate the small victories that come from stepping outside your comfort zone. Together, we can conquer hesitation and seize the opportunities that propel us toward our personal and business vision. #dailymotivation #positivity #thinkpositive