Buyer expectations continue to shift, reshaping how marketing leaders must design their playbooks. On October 8, IDC’s Laurie Buczek will share the top five changes in buyer behavior and what they mean for customer journeys, content delivery, and demand generation strategies. Save your spot and join the conversation: 🔗 https://ow.ly/k1GI50X0POi #MarketingLeadership #BuyerBehavior #DemandGen #TechMarketing
About us
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
- Website
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http://www.idc.com
External link for IDC
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Needham, Massachusetts
- Type
- Privately Held
- Specialties
- ICT Market Research, Consulting, Go to Market Services, Industry Events, and Data
Locations
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Primary
Get directions
140 Kendrick Street
Needham, Massachusetts 02494, US
Employees at IDC
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Aaron Press
Research Director, Worldwide Payment Strategies at IDC
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Nancy Gohring
Senor Research Director, AI @ IDC | AI, Market Research, Competitive Intelligence
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Frank Della Rosa, MSM
Research Vice President, SaaS, Platform Strategies and Ecosystems at IDC
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Ananda Chakravarty
Vice President, Research at IDC Retail Insights; Rethink Retail Top Retail Expert
Updates
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Last week, Meredith Whalen, IDC’s Chief Research Officer, met with the team in Japan for two days of deep research discussions and strategic alignment. The visit wrapped with a celebration that reflects the spirit of global collaboration powering IDC forward. Thank you, IDC Japan株式会社!
Chief Research and Data Officer - Technology thought leader architecting innovative research and data to empower business transformation for the AI era. Member of IDC's Executive Leadership Team.
Thank you team IDC Japan for topping off 2 days of research and data meetings in the office with a great party! Sandra Ng IDC Japan株式会社 Tessa Rago
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Stuck with a flat budget? You’re not alone. IDC research shows why static marketing budgets can slow growth and what decision makers need to change. Read the blog today and discover how to realign your resources for measurable impact: 🔗 https://ow.ly/LIPn50X0S17 #MarketingLeadership #BudgetStrategy #CMOMandate #TechMarketing
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In her recent article for Android Central, IDC’s Nabila Popal cuts through the buzz of Apple’s iPhone reveal to spotlight the real strategy: disciplined pricing, design-driven differentiation, and aggressive trade-in incentives. Apple isn’t just refreshing devices, it’s reshaping its growth playbook. And Nabila’s analysis brings that into focus. We’re proud to see IDC analysts lead conversations that move the market. That’s trusted tech intelligence in action. 👉 Read the full piece: https://ow.ly/BmTJ50X15Iw
"Apple's big bet - and It's not the #Air" - exclusively penned for Android Central. "Anyone who’s played poker knows it’s not always the best hand that wins. Strategy, timing, and knowing when to go all-in often matter more than the cards themselves. Apple’s September event at Apple Park was, at first glance, a showcase of a strong hand: sleek devices, bold design, and carefully crafted messaging. But the real game runs deeper. The iPhone 17 Air and Pro lineup may be Apple’s “pocket aces,” but they aren’t enough on their own to drive the next wave of growth, which is Apple’s ultimate endgame. Apple’s real bet lies in three calculated moves: disciplined pricing, design-driven differentiation, and aggressive trade-in incentives." Read full article here: https://lnkd.in/epGpkzEP I don't often author a document outside IDC, but this opportunity was not to be missed. Let me know what you think! Thank you Shruti Shekar for the cool opportunity! Francisco Jeronimo Ryan Reith Bryan Ma Kiranjeet Kaur Lauren Klug Todd Wilder Nicolas Rochas Yves Ø. Hannele Tanskanen Navkendar Singh IDC IDC Asia/Pacific IDC | India IDC | MEA Meredith Whalen Kini Schoop Heather Schirmer Jennifer Jewett Phil Solis M Morales Crawford Del Prete Dr. Ramazan Yavuz Kitty Fok Will Wong Isaac Thiga Ngatia
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📱 After several years of rapid adoption, Canada’s foldable smartphone market is hitting a plateau. Despite more models from Samsung, Motorola, OPPO, and others, consumer demand has not accelerated at the same pace. 👉 Stay up to date with the latest smartphone analysis with IDC: https://ow.ly/O5Vu50WXwsq. #Smartphones #MobileMarket #CanadaTech Ahmad Danburam Nabila Popal Francisco Jeronimo Anthony Scarsella Joana Tavares
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Marketing leaders are being asked to deliver measurable growth, align more closely with the C-suite, and operate with greater precision. IDC’s latest eBook gives decision makers the tools to realign priorities, modernize capabilities, and accelerate impact. Explore the guide to see how IDC helps leaders move from strategy to outcomes: 🔗 https://ow.ly/UWnZ50X0mrN #MarketingLeadership #CMOMandate #TechMarketing #GrowthStrategy
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⏰ Last chance to register for the upcoming IDC TechTalk webinar! IDC's Nabila Popal will be joined by IDC experts Francisco Jeronimo, Ryan Reith, Jean Philippe Bouchard, and Kiranjeet Kaur as they break down the latest technology shifts and what they mean for business and IT leaders. Don’t miss the opportunity to hear fresh insights and ask your questions live. 👉 Reserve your spot now: https://ow.ly/gxFc50X0kWK 📅 September 24 at 11:00 AM ET. #IDCTechTalk #TechInsights #IDCWebinar
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2026 buyers aren’t buying the same way, and they won’t wait for you to catch up. From AI scrutiny to ROI-first expectations, the rules have changed. IDC’s latest research reveals 7 strategic shifts that every go-to-market, AR, and sales leader needs to navigate now to stay relevant. This isn’t another trend report. It’s your early advantage. 🔍 See what’s shaping the next buying cycle: https://ow.ly/gthr50WYV6X #TrustedTechIntelligence #TechBuyingTrends #FutureofBuying #2026Planning
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You can’t build a 2026 strategy on outdated assumptions. From tightening budgets to AI recalibration, IDC’s Q3 state of the market pulse reveals what’s really shaping enterprise priorities right now. If you're setting FY26 plans, this is essential reading. 📊 Get the signal through the noise: https://ow.ly/eIn950WYXUf #2026Planning #TrustedTechIntelligence #TechTrends #EnterpriseStrategy
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Navigating climate innovation at Climate Week NYC 🌍 Next week, IDC’s Daniel Versace, Bjoern Stengel, Amy Cravens and Carlos Gonzalez will join leaders and changemakers in New York City to tackle one of today’s biggest opportunities: climate resilience. At the intersection of tech, policy, and capital, bold ideas are shaping a more sustainable future. Climate Week is a platform for turning insight into action. #ClimateWeekNYC #Sustainability #ClimateAction
Excited to join leaders, innovators, and changemakers at NYC Climate Week. As we face urgent global challenges, it’s never been more critical to align technology, policy, and capital around climate resilience and sustainable growth. Looking forward to meaningful conversations, bold ideas, and new partnerships that drive action. Let’s connect if you’ll be there. #ClimateWeekNYC #Sustainability #ClimateAction #TechForGood