Insomnia Cookies

We’re excited to announce our partnership with the Cleveland Cavaliers as their Official Cookie Partner!! Come visit us for dribbling, and drooling over cookies, at the Rocket Arena this upcoming 2025-26 NBA season 🏀🍪.

Our amazingly talented Creative Manager Abigail Cook just celebrated her four year anniversary with us! Abby whips up the amazing creations you see in our stores, digital assets, and more. Learn more about Abby and what she loves about being an Insomniac by tuning into the video.

Get into the brain of the OG Insomniac, our founder, Seth Berkowitz, as he tells our origin story, and delivers insights valuable for any aspiring entrepreneur on the 30 Years in 30 Minutes Podcast. Give it a full listen here: https://bit.ly/3GQHMPV or wherever you get your podcasts now.

We're delighted to announce we have been crowned the #1 best dessert chain by https://bit.ly/3GIA4Y4 !! Thank you to all of our Insomniacs who showed your dedication, passion, and love for our brand.

Our founder and CEO Seth Berkowitz recently chatted with the Take-Away podcast with Sam Oches. See a little taste of some of the insights below, and give it a listen for the full interview: https://apple.co/44q85UM 🍪 Tapping into customer emotions is a sure-fire way to build trust and loyalty 🍪 College students are the perfect foundation for the indulgence category 🍪 Consistency and reliability are better at building a sustainable business than novelty 🍪 Don’t be afraid to pursue trends — but never stray from your core brand identity 🍪 Investors should not be seen as a capital provider alone

Our team's crafted one killer cookie collab with Universal Pictures for the release of M3GAN 2.0. Featured is the Insomnia Cookies team at the Club M3GAN LA influencer event. A big thanks to our store and marketing teams, Matt Hein Carly Korman, Vani Alvarez, Joshua Lechuga, Aylin Balbuena-Huert, Christian Hernandez for serving up the fun (& cookies!) for the event. A special shout out to Marycruz Martinez and the whole team at USC Village for prepping the cookies that were devoured all night long! Special thanks to Jill Brody, Lou Harrsch, Jason Maliszewski, Kelley Gustafson, Christopher Wilson, Nick Markham, Daniel Posener, Dave Estrada, Arnold Alan Klein, Gianluca Lignola, Ryanna Jordanne Declines, Molly (Kempf) Outwater, Amrita D., Courtney Bila-Cerone, Katie Seawell for bringing this partnership to life.

Killer collabs 🤝 killer teams

Calling all Insomniacs!! We’ve been nominated for a pretty sweet award, but now we need your help. Click the link and vote for us before June 9th. (And make sure you tell your Insomnia-loving friends, too.) Vote here 👉 https://lnkd.in/e3ieK7HS

Have the sweetest Employee Appreciation Day ever! 🍪 Show your team some love with cookie catering. Sweet treats from classics, to vegan, to gluten-free, we make celebrating your employees easy (and delicious). We've got you covered with orders of ANY size! Chat with one of our Cookie Concierges today at sales@insomniacookies.com or head here to learn more about cookie catering w bit.ly/3EF8bMD

Our Insomniacs at our Center City HQ are game-day ready! 💚 #gobirds #philadoughphia