Integral Ad Science

We’re excited to announce that IAS entered into an agreement to be acquired by Novacap a leading North American private equity firm. As a private company with the support of Novacap, we will have access to new resources to achieve our strategic goals and further build upon the differentiated value we bring our customers as we continue to advance our mission to be the global benchmark for trust and transparency in digital media quality. Learn more in today’s announcement: https://lnkd.in/e95Yi8b7

Customers are at the center of everything we do — because our customers’ success is our success. We're proud to share that our CSM EMEA team is shortlisted for Best Client Services Team at ExchangeWire's The Wires Awards 2025. Driven by #CustomerObsession, we're committed to showing up every day for our customers with solutions and support they can rely on. See the shortlist: https://lnkd.in/dGXKtgZz #TheWires2025 #OneTeam #Advertising

AI is advancing faster than the advertising industry can keep up. There’s a glaring gap: no clear standards or ethical guidelines, leaving the industry to navigate this transformation without a defined roadmap. In this new Marketing Dive article, IAS Chief Compliance Officer, Kevin M. Alvero, explains why companies can’t afford to wait for regulation. Without setting their own standards, the industry risks slipping into reactive compliance. And without accountability, the foundation of digital media — trust — is at risk. Read more about what responsible AI means in practice, and the steps companies can take: https://lnkd.in/efqtjv2w #Transparency #ResponsibleAI #AI #Advertising

Thank you to everyone who joined us at #DMEXCO2025 in Cologne! We had two jam-packed days where we shared insights at the Tech Stage, connected with partners at the Online Ad Summit, and continued the dialogue at the Uncoded Dinner and d3con’s Programmatic Breakfast. These conversations underscored how transparency is key in navigating actionable insights that elevate media quality and drive stronger results. We’re grateful for the meaningful exchanges, and look forward to next year! #DMEXCO #Transparency #MediaQuality #Advertising

IAS is heading to #AWNewYork25 this October. We’re looking forward to discussions about today’s evolving digital media landscape and how we are helping brands measure quality and drive stronger ad performance. Schedule time with the IAS team: https://lnkd.in/eAujvd9i #Advertising #AI #MediaQuality #Performance

Holiday campaigns need more than timely messaging — they need precision. In today’s competitive landscape, it’s critical for advertisers to target content that accurately aligns with consumer interests and avoids content that doesn’t. IAS Context Control helps advertisers reach audiences in the right moments by aligning campaigns with brand-suitable environments that maximize performance. See how IAS can help advertisers stand out this holiday season: https://lnkd.in/eBFJq24B #ContextualTargeting #BrandSuitability #Advertising

Today at #DMEXCO2025, IAS’s Emma Jowett, RVP Northern Europe joined the Tech Stage with leaders from PubMatic, FALKE KGaA, Galaxy of OM, S.L., and InfoSum to examine the opportunities and challenges of the KPIs driving advertising decisions. The discussion highlighted the importance of transparent measurement, and underscored the growing opportunity for AI-supported analysis to drive performance with precision and alignment to business goals. “Don’t think about media quality metrics and brand safety as just protection," Jowett shared. "Now it’s about using that information before you buy media so you can optimize and actually deliver performance based on those metrics.” Thank you to our fellow panelists for sharing valuable insights! Looking to continue the conversation? There’s still time to meet with the IAS team at DMEXCO: https://lnkd.in/g9cTsTSW #Measurement #Transparency #Advertising

Sustainability in advertising requires more than promises — it needs accountability. Today we announced that IAS and Good-Loop, a certified B corp, are rolling out advanced emissions measurement, enabling every IAS customer — at no additional cost — to seamlessly track the emissions of every ad impression and reduce environmental impact. Over the last three years, our work with Good-Loop and early adopters led us to establish crucial benchmarks, all while supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard. Learn more in today’s announcement: https://lnkd.in/eJwzvMWu #Sustainability #NetZero #BrandSafety #Advertising

The end of the year is the most action-packed time for marketers, with seasonal celebrations and shopping moments from Halloween to Thanksgiving and Black Friday to December holidays. Reaching consumers in the right moments means targeting content that aligns with their interests. Contextual relevance isn’t just about keywords or topics — it’s about the nuance of the content where your ad appears. IAS helps advertisers align their messaging with relevant, brand-suitable environments — whether consumers are browsing for costumes, holiday recipes, travel plans, or gift guides. By understanding the true context, sentiment, and emotion of every webpage, marketers can maximize impact and ensure their Q4 campaigns connect when and where it matters most. Learn more in our "Break Through the Holiday Noise" mini guide: https://lnkd.in/eiZ4sjB9

IAS delivers the metrics that matter most to our customers. Our CEO Lisa Utzschneider joined the Marketecture Media podcast with Ari Paparo and Eric Franchi to discuss how IAS leverages AI, and cuts through clutter to optimize and drive better ad outcomes. Tune in to the podcast: https://lnkd.in/grBQNZj2