Invesp

+𝟏𝟔.𝟖% 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐈𝐧 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 🚀 Imagine the impact on your bottom line with such a surge in conversions. These kinds of conversion uplifts do not just lead to substantial revenue growth, but they also contribute to a stronger market position. #customertestimonial #casestudy

Why do visitors really leave your site without converting? It’s rarely the button color. Or the headline. Or the “flow.” After running thousands of A/B tests for over 15 years, we’ve identified seven factors that determine whether someone buys or bounces. We call this the Conversion Framework. Here’s how to apply it to any page today: 1️⃣ Trust – Do visitors feel safe here? ✔ Add trust badges, reviews, and clear value props above the fold. 2️⃣ FUDs (Fears, Uncertainties, Doubts) – What anxieties block them? ✔ Address shipping, returns, or pricing before checkout. 3️⃣ Incentives – Why act now instead of later? ✔ Use urgency or exclusivity. Don’t rely on discounts alone. 4️⃣ Engagement – Does your site create a reason to return? ✔ Deliver small “Aha” moments (personalization, helpful content, post-purchase value). 5️⃣ Persona Temperament – Do different decision styles feel accommodated? ✔ Balance fast paths for “decisive” buyers with more info for cautious ones. 6️⃣ Buying Stage – Are they just researching, or ready to buy? ✔ Don’t design only for the 20% ready to act. Nurture the 80% still evaluating. 7️⃣ Sale Complexity – How hard is this decision? ✔ The higher the stakes, the more proof you need—while a T-shirt can sell with a quick CTA, enterprise SaaS requires case studies, demos, and reassurance. 👉 Run your next page or funnel through these 7 checks. It’ll show you why visitors hesitate and where you’re leaving conversions on the table. 🔜 Over the coming weeks, we’ll dive deep into each principle with real-world examples and fixes you can put into practice. Follow Invesp to stay up-to-date on the series.

Mobile abandonment is brutal: 85.7% vs. 73.8% on desktop. Why? Most Shopify sites still look fine on mobile but break down when it matters: checkout speed, navigation, and page load times. The good news is that Shopify has rolled out game-changing updates (like the one-page checkout) and plenty of fixes you can implement today. Here are 3 quick wins from our new Shopify Mobile Optimization Guide (2025): 1️⃣ Adopt Shopify’s one-page checkout → Hemlock & Oak boosted conversions by 7% with zero developer help. 2️⃣ Switch to a performance-first theme → Bullet, Exhibit, Taiga pass Core Web Vitals 95%+ of the time. 3️⃣ Simplify product pages → Hero shot, price, CTA above the fold. Keep the rest collapsible. 👉 We pulled together 9 essential fixes for making your Shopify store mobile-ready in 2025. Full guide in the comments.

Most "free shipping" bars don’t convert (here’s how to fix yours). You’ve seen it before: “Add $50 more for free shipping.” Instead of motivating shoppers, it makes them abandon the cart. The fix? > The right incentive (free returns, faster delivery, small freebies) > Clear value in the wording (not just “spend $X more”) > A realistic threshold that doesn’t feel out of reach A shipping incentive should remove friction, not add it. 👉 Swipe through the carousel to see quick free shipping fixes you can apply right now. Follow Invesp for weekly CRO tips & fixes that turn browsers into buyers.

🧪 From the Invesp Testing Lab: Does the placement of incentives matter? To identify this, we tested two versions of the cart: V1: Incentive bar above the cart items V2: Incentive bar below the cart items On paper, this looked like a win. These shoppers already had strong intent, surely a gentle nudge would help them cross the line. And at first… clicks did increase. More users explored upsells, and more carts got fuller. But here’s the twist 👉 purchases dropped in both versions. 📉 Conversion rate down ~15% 📉 Checkout completions stalled 📉 Revenue per visitor flat Why? Because when the incentive feels out of reach (like needing to spend $57 more to save $5 shipping), users feel frustrated. They try, then abandon. What you can take away: ✔️ Incentives only work if they’re achievable. Pair the free shipping bar with affordable add-ons, not premium items. ✔️ Placement is secondary. The offer itself matters more than where you stick the bar. ✔️ Think beyond free shipping. Try highlighting faster delivery, easy returns, or small freebies—things that reduce risk or add delight. CRO isn’t about chasing clicks. It’s about helping users feel like the next step is worth it. What’s the last cart incentive that made you actually complete a purchase? #CRO #ABTesting #EcommerceUX #OptimizationStories

CRO cheatsheet #3 Cart abandonment is not just a checkout problem. Many visitors drop off earlier, inside the cart itself. That’s why we built this Cart Abandonment Cheatsheet → 3 practical fixes you can do today: 1️⃣ Clarity in cart contents → Always show product image, name, size, price, and shipping. Don’t bury items under upsells. 2️⃣ Device gap audit → Compare add-to-cart (checkout rates for mobile vs desktop). If mobile lags, simplify: sticky “Checkout” button, fewer fields, autofill. 3️⃣ Continue vs checkout flow → Don’t let shoppers get lost browsing. Make “Proceed to Checkout” the hero button. Add a progress bar to create urgency. These are common issues we find in e-commerce audits. Fixing them often leads to big gains in conversions. 👉 Swipe through the cheatsheet and audit your own cart today. Follow Invesp for more practical tips on improving your customer experience.

Your SaaS value proposition isn’t just for your homepage anymore. In 2025, it has to work everywhere before a prospect ever visits your site: in Google results, in ChatGPT summaries, and in AI-driven product comparisons. That changes the game for CRO. It means your value prop needs to: > Grab attention in seconds > Communicate a core benefit in plain language > Stand out against dozens of near-identical competitors > Be crystal-clear for both humans and machines When we reviewed some of the best SaaS value props of 2025, we saw common threads: Outcome-first headlines — “Turn traffic into revenue” from Webflow focuses on results, not process. Clarity over cleverness — “The AI workspace that works for you” from Notion is plain, clear, and instantly differentiated. Proof up front — Motion leads with recognition (“#1 hottest product” by Amplitude) before the pitch. Visual reinforcement — ClickUp shows exactly how their AI workspace replaces multiple tools. If your value proposition can’t: ✅ Be read aloud in 5 seconds ✅ Instantly convey the benefit ✅ Be understood without context …it’s time to rewrite it. Because in the AI era, your value proposition is your first conversion point, and you may never know where or how it’s being read. 💬 We’ve put together our full list of 2025’s best SaaS value proposition examples. Read them in the comment section for inspiration.

🧪 From the Invesp Testing Lab: Ever think removing prices might make shoppers click more? We did and it worked… until it didn’t. We were trying to solve a common eCommerce problem: shoppers land on your category page, see a price that feels high, and bounce before they even learn more about the product. So, for a DTC wellness brand, we ran 3 variations on their Product Listing Page (PLP): V1: One product per row, no price V2: Two products per row, no price V3: Two products per row, with price (All up against the original control, which showed multiple products with prices.) The goal? Reduce bounce, increase engagement, and ideally lift conversions. And at first... it looked like a winner. 📈 +12.47% PDP Views on V1 🛒 +3.45% Add-to-Cart Clicks The team was buzzing. Curiosity was working! People were clicking deeper into the site. Mission accomplished? Not quite. Because once we checked purchases... 💸 -8.24% Conversion Rate 📉 -$0.50 Revenue per Visitor Oof. So what happened? By hiding the price, we created a false signal. Turns out, hiding prices just delayed objections rather than eliminating them.   So what did we learn? 📌 Curiosity alone doesn’t convert. You might win the click, but if the user feels tricked or under-informed, they'll bounce harder. 📌 Product Listing Page needs to strike a balance. Enough intrigue to get people to the Product Display Page, but not so little info that they feel lost or misled. Don’t see CRO as just implementing clever hacks. It’s about respecting the user’s journey, every step of the way. What’s the most surprising test result you’ve seen lately? Let’s trade learnings 👇 #CRO #ABTesting #ConversionRateOptimization #EcommerceUX #Invesp #OptimizationStories

🛒 E-commerce in 2025: $7.4 Trillion, AI Everywhere, and the Rise of Gen Z Buyers We dug into the latest global online retail trends and statistics for 2025, and if you work in digital, UX, or CRO… this is your heads-up. Here’s what’s shaping the next wave of online shopping 👇 📊 The global market is far from saturated Even in mature markets like the US and Europe, e-commerce is expected to grow by 50–60%. Why? Better mobile experiences, smarter personalization, and rising consumer expectations. 🌏 Asia-Pacific is leading the charge This region is growing at a 19.2% CAGR, driven by mobile-first habits and rapid internet adoption. Markets like Indonesia, Vietnam, and India are redefining the digital shopping norm. 📱By 2025, 44.2% of all online purchases will be made on mobile That means slow load times, clunky popups, and poorly designed mobile checkouts = alienating nearly half of your target audience. 🧠 AI is powering real-time personalization More than half of retail marketers are using AI across channels to tailor offers, improve product recommendations, and nudge users through the funnel. Personalization is no longer optional. 💳 Digital payments and BNPL are shifting user expectations 89% of people worldwide used digital payments in 2022, and BNPL (Buy Now, Pay Later) models are rising fast. This means offering frictionless payment is an essential part of the conversion strategy now. 🛍️ Omnichannel shoppers are 287% more likely to convert People who interact across multiple touchpoints, such as website, app, and physical store, buy more often and spend more. 🌱 Sustainability is influencing purchase decisions 60–70% of consumers say they’re willing to pay more for eco-friendly packaging. This matters when designing messaging, positioning, and post-purchase journeys. ----------- CRO Takeaway: What worked in 2020 won’t work in 2025. You’re no longer optimizing for a static buyer on a desktop. You’re optimizing for shoppers (often Gen Z shoppers) who are: > Scrolling on mobile, > In Southeast Asia, > Comparing payment options, > Expecting personalized results, > Influenced by sustainability values. If your testing program isn’t evolving to match that reality, it’s time to rethink what you’re prioritizing. Curious about the full breakdown of global trends? Check out our new blog post in the comments 👉 #CRO #EcommerceOptimization #RetailTrends2025 #UserExperience #Invesp #AIinRetail #Omnichannel #MobileFirst #DigitalStrategy #SaaSMarketing

From the Invesp Testing Lab 🧪 Everyone sees your top banner. But do they actually read it? We ran an A/B test for a high-traffic ecommerce client to determine the most effective banner copy. The Original Problem: The banner read like a disclaimer: “100% Satisfaction Guarantee | Ships in 24h | Up to 40% Off” → Did it get attention? Yes. → But did people take action? Not really. Heatmaps showed users noticed the banner… but almost no one engaged or clicked. 🧪 What We Tested We launched 3 new variations: > V1: Original copy (same 3 messages), but rotating one at a time > V2: New copy — all 3 updated messages, shown together in a single line “Free US Shipping on Orders Over $50 | 100% Money-Back Guarantee | Up to 40% Off” > V3: Same new copy, but shown one at a time (rotating) 🏆 What Worked: V2, the static version with updated messaging, performed best. This shows if your banner looks like a legal disclaimer… People will skip it without thinking. What worked best in our test? ➡️ One short line with the three most relevant benefits. Why it worked: ✅ It was specific (“Free shipping on orders over $50” > “fast shipping”) ✅ It was easy to absorb in a single glance ✅ It tackled real concerns — price, trust, delivery 💡 It didn’t try to rotate or overwhelm. It just told the user precisely what mattered. What we learned:  💬 Don’t make users decode your banner. Give them a clear, fast-loading message with key info  (shipping, guarantee, discounts) that makes staying feel worth it. Want more experiments like this? Follow Invesp for weekly insights from our CRO lab.