Invoca

Invoca community, help us support our VP of AI Products & Strategy Surbhi Rathore! 💚 Her talk "Beyond Borders: Building Global Teams in the AI Era" has been accepted for SXSW 2026 community voting. 🤖 🌎 Cast your vote here to help get her talk into the lineup: https://lnkd.in/gefDXS2G

Looking forward to seeing "work friends" in Dallas at our Invoca Revenue Leadership Summit next week, and catching a Rangers game in the process. We'll be talking with leaders from Louis Vuitton, Rentokil-Terminix, CHRISTUS Health, and Overhead Garage Door about how they've evolving marketing, commerce, and contact center strategies in the age of AI. For local Texas folks, look forward to connecting in person. More information on the agenda, timing, and registration at the link below! #CMO #CRO #CustomerExperience #AI #DigitalMarketing

Looking forward to seeing "work friends" in Dallas at our Invoca Revenue Leadership Summit next week, and catching a Rangers game in the process. We'll be talking with leaders from Louis Vuitton, Rentokil-Terminix, CHRISTUS Health, and Overhead Garage Door about how they've evolving marketing, commerce, and contact center strategies in the age of AI. For local Texas folks, look forward to connecting in person. More information on the agenda, timing, and registration at the link below! #CMO #CRO #CustomerExperience #AI #DigitalMarketing

Nearly half of consumers feel less valued after using a brand’s AI when making a major purchase 🤖😖 Does that mean they hate your AI assistants? No, there’s a bit more to it than that! Get the new B2C Buyer Experience Report to learn when consumers want to use your AI and when they don’t. Link in the comments! 🔗👇 #CustomerJourney #AI #ArtificalIntelligence #DigitalMarketing #CallTracking

Dallas friends, I’d like to invite you to Invoca Revenue Leadership Summit on August 12! This is an exclusive event for marketing, sales, and CX leaders who are driving real revenue transformation. Gregg Johnson and I are thrilled to meet with industry-leading brands like Louis Vuitton to discuss today’s biggest business challenges. Some of the topics we’ll cover include: -How AI is transforming buying journeys -How marketing and sales teams can collaborate to fuel growth -How brands can create seamless omnichannel experiences We’ll cap off the evening with a trip to Globe Life Field for a Rangers game! We have a private suite featuring great food and drinks, and even better networking opportunities. Let’s talk shop, share ideas, and catch some baseball. Hope to see you there! There are limited spots available, and they’re filling up fast! RSVP early to get your spot — the registration link is in the comments below👇 #RevenueLeadership #CMO #CRO #CustomerExperience #AI #DigitalMarketing #CallTracking

How well does your contact center perform compared to your competition? 📞 Contact center agents are often the first human connection customers make with your brand, so providing a great experience is critical. Failing to do so can harm customer loyalty and revenue 📉 In our new research report, we analyzed 60 million phone calls to track how well contact center agents: ✅ Gave a proper greeting ✅ Asked questions to qualify the caller ✅ Obtained caller information ✅ Asked for the appointment or sale ✅ Used a proper close ✅ Converted the lead to an appointment or sale Want to see how you stack up against peers in your industry? Download the full report for more data, link in the comments!👇 #CallConversion #MarketingROI #CustomerExperience #CallTracking #AI

If you're a revenue executive (marketing, commerce, contact center) at a consumer brand, technology is changing your world at an insane pace. Keeping up with how consumers research, engage, and buy is incredibly tough. So the Invoca team did research with 1,000 consumers (of all ages) to understand how their buying journey is evolving, and here's my summary: "BOTH / AND" Consumers are using AI search / LLMs "AND" mainstream search engines. Consumers want the convenience of chatting / talking to an AI agent "AND" the emotional reassurance of speaking with an expert human advisor. These trends apply across generations, not just us old folks! 🤣 Many brands prefer an "EITHER / OR" answer - it's easier to prioritize, easier to execute, and easier to fund. But the reality is, consumers want choice, so to be successful, you need a "BOTH / AND" strategy and the data to fine-tune it along the way. So I'll give you "BOTH / AND" options myself: 1) Check out this conversational summary of the research (video) 2) Access the full report in the first comment 3) Read the summary blog post in the second comment 4) Add your thoughts or questions below, and "human Gregg" will reply #DigitalMarketing #AI #Statistics #Marketing #GenerativeAI #AIAgents

We’ve all read our fair share of surveys. But sometimes you read one and just say, “Wow”. Because it truly taps into the zeitgeist of what is happening right now. Invoca just released one of those research reports.  It’s new, original research about how AI is impacting the  B2C buyer experience. And it is full of super interesting nuggets about attitudes toward AI, segmented across generations. For the report, we surveyed 1,000 consumers from the US and UK who made a high-stakes purchase in the last 12 months in industries like automotive, healthcare, home services, insurance, financial services, telecommunications, and travel. We asked them how they value the human touch vs. AI in the buying journey, as well as their attitudes towards the contact center experience. The results were clear: consumers don’t want AI to replace human support, they want both working together seamlessly. And age matters too — not surprisingly, Gen Zers are far more likely to lean on an AI for assistance than Boomers. Here are five illuminating insights we learned: -Seamless escalation builds trust: 67% of respondents prefer human support when both AI and human options are equally available -Efficiency still matters: 74% of respondents prefer using AI when it resolves issues faster than a human -Human connections remain essential: 84% of respondents say human connection is important during high-stakes purchases, and 44% now prefer calling a business for help, up from 32% in 2022 -AI is becoming part of the research process: While 41% of respondents actively use generative AI tools to research major purchases, most still rely primarily on traditional search engines -Premium service pays off: 70% of respondents are willing to pay more for the best customer service, up from 63% in 2022 For marketing, contact center, and CX leaders, this kind of data is gold. It gives you deep visibility into consumer preferences so you can tailor your experiences accordingly. You can use the insights to ensure that you’re providing the right mix of AI and human touch to meet your customers’ needs and drive lasting brand loyalty. Is your buyer experience living up to your customers’ expectations? Access the full report in the first comment below. ⬇️ #DigitalMarketing #CustomerJourney #AI #CallTracking #AIAgents #Statistics #OriginalResearch

Thanks to Google for letting me share a few thoughts about a topic on everyone's mind.

Are you still manually scoring calls in your contact center? Why not let AI do the heavy lifting? 📞 🤖 AI-powered quality management tools automatically score 100% of phone calls according to your unique criteria, giving you complete, unbiased feedback about agent performance. Here's how some of our customers transformed their contact centers with Invoca's AI-powered QM: 🎯 CHRISTUS Health slashed QM time by 50%, freeing managers to coach instead of score 💰 MoneySolver doubled its contact center close rates with AI-powered quality management Watch the short video below to learn more! #CallCenter #ContactCenter #QM #QualityAssurance #QualityManagement