Iterable

Iterable’s next chapter is here—and it’s powered by bold leadership and big ideas. Today, we’re excited to share that Sam Allen has been appointed as CEO of Iterable, marking the start of a powerful new chapter for our company, our customers, and our category. Sam joins us with more than three decades of experience scaling software companies—most recently as EVP and Global COO at Tableau and Salesforce. His track record leading global operations, deepening customer partnerships, and building high-performance teams makes him the right leader to guide Iterable through its next stage of growth. At the same time, Andrew Boni, our founder and CEO, is stepping into a new role as Chief Scientist—where he’ll focus full-time on product innovation and our AI strategy, including the development of Nova, our agent powering Moments-Based Marketing. This evolution builds on the foundation Andrew and our incredible team have worked tirelessly to create: a category-defining customer communication platform used by 1,200+ leading brands, powered by AI, and built for a future beyond the campaign calendar. Iterable’s momentum has never been stronger, and with Sam as CEO, working closely with Andrew to chart our next wave of innovation, we’re more confident than ever in our ability to lead the next era of 1:1 marketing and drive category-leading AI-powered marketing for our amazing community around the world! Read more about the announcement ⬇️ https://lnkd.in/eWjNF6-n

Let's try this again 😅 Ready to take your email strategy further? 📨 Join Justin Foulk, MBA, Senior Manager of Email Deliverability Services at Iterable, for a live walkthrough of email deliverability workflows on September 4th at 9AM PDT—right here on LinkedIn Live! In this session, you’ll discover:  📧 How to design workflows that keep your emails landing in the inbox  📈 Proven tactics to protect and improve your sender reputation  ⚡ Real-world examples you can start using right away Whether you’re building your first deliverability plan or fine-tuning an existing one, you’ll walk away with actionable strategies you can apply immediately! Secure your spot today and bring your questions for Justin to answer live ⬇️

🚨 Missed the live session? You can still catch it on demand! The future of retail marketing is no longer batch-and-blast, it's intelligent, event-driven messaging that moves at the speed of your customer. Watch the replay of Retail Dive's exclusive webinar, “Beyond the Batch: How Retailers Are Moving to Intelligent, Event-Driven Messaging,” featuring Iterable's Director of Solutions Marketing, Andrew Hagen. You'll learn how top retailers are: 🧠 Powering real-time personalization across channels 🤝 Orchestrating 1:1 engagement throughout the entire journey 💬 Driving loyalty with relevant, timely touchpoints Whether you're optimizing for acquisition, retention, or reactivation, this session is packed with actionable insights to help you elevate your retail marketing strategy. Watch it on-demand now ⬇️ https://lnkd.in/eBZXczvd

Before the turkey’s even thawed, customers are already drowning in Black Friday + Cyber Monday promos 🦃 🛍️ The problem? Endless “20% off” blasts and generic BOGO deals don’t build loyalty, they just exhaust shoppers and lower margins. This year, the winning brands aren’t out-discounting competitors. They’re out-smarting them. Smarter segmentation: focus on repeat buyers who spend 67% more than new customers. 📲 Omnichannel journeys: reach shoppers where they actually are — from inbox to TikTok to push notifications. 🤖 AI-driven personalization: stop guessing and deliver the right message, in the right moment, at scale. 📈 Data-driven testing: adapt in real time and keep campaigns agile when it matters most. Read the full blog with insights from Kaleena Zagrzebski, Retention Marketing Lead at The Maze Group, Jon Franklin Uland, Partner, Head of Operations at Modular, Kristy LaPlante-Jodoin, Director of Marketing Technology at Bounteous, Samantha McGrady, Senior Strategist, Email & SMS Marketing at Tinuiti, and Blake Imperl, Senior Vice President of Marketing at Digioh to see how to make this your most effective holiday season yet ⬇️ https://lnkd.in/emYaQbVR

From fitness studios to pet tech, Marketing Master Sanda Zoechbauer brings unmatched energy and innovation to everything she does, including her role as CRM & Lifecycle Manager at Tractive the leading GPS and health-monitoring solution for pets! 🐶🐱🐾 Originally from Romania and now based in Los Angeles, Sanda pairs over 7 years of CRM and growth marketing experience with a deep passion for health, data-driven strategy, and customer connection. At Tractive she’s leading omnichannel campaigns that help pet parents keep their furry companions safe, healthy, and happy, one personalized journey at a time. Whether she’s optimizing lifecycle journeys with Iterable's Dynamic Content Builder or drawing inspiration from real-life rescue stories, Sanda is proof that great marketing starts with empathy, curiosity, and a drive to grow! Learn more about Sanda and explore the rest of our 2025 Marketing Masters ⬇️ https://lnkd.in/eBFniEW2

Let’s not try and boil the ocean on this one 🤢 #corporateicks##idioms##corporate##corporatelife##corporatehumor

Why do marketers keep coming back to Activate Tour? We'll let them tell you 😌🍎🌆 From swapping stories with other marketers, to learning what’s working across industries, you’ll find it all here. Plus: product updates, expert insights, and a community that gets what you do! Join us Thursday, September 18 for this FREE event, you won't want to miss it! Register here ⬇️ https://lnkd.in/g72C6G9b

Opens are dead, and Rachel Kamel, CRM Director at Zwift is here to share what actually matters in 2025 🪦📬 Vanity metrics like single-touch attribution and open rates no longer cut it. At Zwift, Rachel’s team is proving impact with incrementality, downstream business KPIs, and operational efficiency that scales. From an 82% lift in sign-ups to an 85% drop in production time, this is what modern CRM looks like, with Iterable powering their experimentation and driving real results. See how Zwift’s data-driven framework is helping marketers secure budget, earn trust, and drive lasting growth in the full blog post ⬇️ https://lnkd.in/eRn2wcZs

Everyone loves cute pictures of pups, and we love showing off our Iterators' best pals 🐾🦴✨ To celebrate National Dog Day, we're spotlighting some of the four-legged friends who bring extra joy to our lives (and our Zoom calls 🐶). Turns out, our customer Rover.com is just as dog-obsessed as we are. They fetched improved efficiencies of more than 40% with Iterable. Read their case study and see how Rover optimized their marketing strategy (and kept tails wagging all the while) ⬇️ https://lnkd.in/garkMTJc

The future of retail marketing isn’t batch-and-blast — it’s intelligent, event-driven messaging 📢 Tune in to Retail Dive’s upcoming webinar, Beyond the Batch: How Retailers are Moving to Intelligent, Event-Driven Messaging, on Wednesday September 3rd at 2pm EST featuring Iterable Director of Solutions Marketing Andrew Hagen. During the webinar, Andrew will share how leading retailers are transforming customer engagement with real-time, personalized journeys. Discover how to: 🏁 Activate shoppers with cross-channel personalization 🤝 Engage 1:1 across the full customer journey 💬 Drive loyalty with timely, relevant messaging Register now ⬇️ https://lnkd.in/eBZXczvd