Levi Strauss & Co.

Throughout its rich history, Levi Strauss & Co. has done much more than make jeans — it has woven a legacy that stretches far beyond denim, shaping and defining style and culture around the world. Born during the California Gold Rush at a time when the rugged landscape called for durable clothing, Levi Strauss provided garment solutions that would soon become as iconic as the cowboys and ranchers who wore them, transforming the very style of the American West. From choosing a cowboy as the symbol to represent the brand and its products, to the groundbreaking introduction of Lady Levi’s® and the launch of a Western Wear line, to promoting rodeos and outfitting Western films and cultural icons, Levi’s® Western wear styles endure as a testament to innovation, adventure and timeless style. Learn more from LS&Co. Historian Tracey Panek ➡️ https://lnkd.in/gVgY7RTd

Our Quick Qs series is a way to get to know our new and recently promoted leaders at Levi Strauss & Co. Meet Megan Staar, our new senior design director for Beyond Yoga, through these quick questions. Welcome, Megan! 1️⃣ What did you do before joining LS&Co.?  I’ve been designing and working in the activewear industry for my whole career and have been fortunate to work for companies such as Athleta, Nike, Target and most recently Fabletics. 2️⃣ What does success look like in your job? Success to me is seeing our consumers engage in meaningful experiences with our product. It’s when our team collaborates with trust and respect, driving innovation through exceptional design and efficient processes. Success is also feeling pride in how we, as individuals and as a team, show up every day, prioritizing building strong relationships and supporting one another. 3️⃣ What is your go-to LS&Co. product? My constant go-to is an oversized denim jacket — my most recent purchase is the men’s Union Engineer Coat. And I’ve been living in the Beyond Yoga® Forever Tank and Slim Racerback Tank. 4️⃣ How do you unwind?  I started doing my own nails during Covid, and it has turned into a passion hobby.  5️⃣ What is your favorite TV show? Nothing beats rewatching and binging the Great British Bake Off.  6️⃣ What is the worst haircut you ever had? Bangs. For so long! And no one told me my forehead was too small to pull it off.  7️⃣ What is your favorite sports team? GO GIANTS!!  8️⃣ What was your most valued possession as a child? Two teddy bears named Sue and Star. As fate had it, my future mother-in-law’s name is Sue Staar. Kismet!  

Important notice to potential candidates: It has come to our attention that people may be posing as recruiters for Levi Strauss & Co. The LS&Co. talent acquisition team members and related agents thoroughly vet candidates through a screening and interview process. They will not ask you to provide personal financial or banking information. All recruiting email correspondence from actual LS&Co. recruiters will come from individuals with a @levi.com email address. Any correspondence coming from an individual associated with LS&Co. using an email address other than one ending in @levi.com should be considered suspicious. We encourage you to report any concerns to us — or to validate the authenticity of a recruitment contact — by messaging us through the platform.  Fraudulent activity, or if you've been the victim of a scam, should be reported as follows: If you’ve received a scam message on LinkedIn: https://lnkd.in/gb-Qd_v FTC Consumer Information: https://lnkd.in/dYUjMUrv FBI Internet Crime Complaint Center: https://www.ic3.gov/

Today, the Levi’s® brand launched the final installment of the Levi’s® REIIMAGINE campaign with the debut of "The Denim Cowboy," featuring global icon, Beyoncé. Weaving together the three previous chapters, the film reveals the campaign as more than a reinterpretation of iconic Levi's® advertisements — it is the creation of a new narrative centered on empowerment and rewriting the rules. Shown throughout "The Denim Cowboy" are Levi’s® icons and hero pieces from the new BEYONCÉ x LEVI’S® denim collection that serve as the film’s uniform and latest cornerstone of the partnership with Beyoncé, highlighting the brand’s denim lifestyle leadership.  The BEYONCÉ X LEVI’S® denim collection — including the Western Crystal ‘90s Shrunken Trucker and the Western Crystal 501® Curve — along with two other head-to-toe denim sets will be available starting August 4 on Beyonce.com and globally August 7 on Levi.com and at select Levi’s® stores. Learn more ➡️ https://lnkd.in/gwCjt3dT

Today marks an exciting new chapter for Beyond Yoga. We’re proud to launch Seek Beyond, our new brand platform rooted in our purpose: to inspire joy in the journey of well-being and in how we live, grow and connect. When I joined Beyond Yoga, I spoke with our co-founders about the brand’s origin: a belief that well-being should be inclusive and that everyone is welcome to come as they are. Seek Beyond builds on that foundation. It’s about the joy that comes from growth and expansion, and about valuing progress over perfection as we try new things - cultivating a healthy mind, body and connection. Now more than ever, people are craving meaningful experiences with their communities. I’m excited about how we’re bringing Seek Beyond to life through our partnership with Issa Rae, who helped shape and author our anthem with authenticity, humor, and heart and a broader community of inspiring movers. From Megan Roup (The Sculpt Society Founder) and Evelynn Escobar (Hike Clerb Founder) to Krissy Jones (Skyting Yoga Co-Founder), Danielle Burnett (Big Girls Who Run LA Co-Founder), Dale Samson, Miwa Sakamoto, and Annie Little, these individuals are creating space for connection and growth in their own communities. A big thank you to Katie Babineau for your leadership in bringing this to life, to the incredible teams across Beyond Yoga, Invisible Dynamics for your creativity and YARDNYC for your strategic partnership. We can’t wait to see how our community and fans #seekbeyond.

It’s an exciting new chapter of growth for Beyond Yoga®, from opening its first brick-and-mortar stores and expanding product lines, to launching a new brand identity and website — all contributing to its 12% brand growth in Q2’25. Today, the brand announced the latest move in its growth strategy with the unveiling of Seek Beyond, a new brand platform redefining modern wellness through the lens of movement, mindfulness and connection. Seek Beyond represents the Beyond Yoga® brand’s evolution, championing growth in all its forms with confidence, authenticity and joy at the heart of the journey. Launching alongside the new Beyond Yoga® Outdoor product collection, Seek Beyond launches with an original anthem written and narrated by writer, producer, actress and entrepreneur Issa Rae, setting the tone for a launch grounded in real stories and real people. “Seek Beyond is an invitation to embrace the joy of the journey — whatever that might look like,” said Nancy Green, CEO of Beyond Yoga®. “This platform reflects how our community shows up: with openness, with heart and with a deep belief that movement is more than just physical — it’s how we grow.” Watch the anthem below, and stay tuned for more updates, including community activations featuring a wide range of movers, in the coming months. Learn more ➡️ https://lnkd.in/giaep33g

The Levi’s® brand has seen tremendous brand growth across Europe. In Q2 alone, the region grew 15%, acting as a key engine for the brand as we continue to build momentum globally. From launching new business models to elevated omnichannel experiences, the Levi’s® Europe team has unlocked new opportunities not just for the region, but for the brand overall — and it’s paying off. Whether through tailoring marketing efforts at the intersection of local and global, investing in strategic wholesale partnerships, empowering store managers to make decisions for their stores, or using data and analytics to track, adapt and personalize each customer’s Levi’s® journey, the Levi's® Europe team's brand-led, DTC-first mindset has powered brand success across Europe and beyond. Learn more ➡️ https://lnkd.in/gR_JzTvg For a deeper look at how our strategies are driving momentum in Europe, from premiumization and DTC-first growth to cultural relevance and denim lifestyle expansion, read Lucia’s recent interview with The Times ➡️ https://lnkd.in/g_d5C6g3

When our design team kept hearing that our curvier fans couldn’t find baggy jeans that fit properly around the waist, they saw an opportunity to create one product that could deliver on both fronts — and deliver they did. Enter the Cinch Baggy jean, a straight-leg baggy jean with adjusters on the back to provide wearers the flexibility to style the jeans low-rise or high-waisted while eliminating the waist gap and creating a true “tailored-to-you” fit. “When it comes to jeans, versatility is key, especially in today’s denim era,” shared Jill Guenza, VP, Design Women’s Apparel at Levi’s®. “We wanted to create a jean that works for every body type, while giving people the flexibility to adapt their look for any occasion. And we needed to do it in a way that felt authentic to us and to our history.” The response was overwhelmingly positive, and in early March alone, TikTok search volume for the jean hit over 200 million, with influencers and everyday shoppers alike raving about the versatility and fit. Learn more about the Cinch Baggy and how we're prioritizing keeping our fans at the center of everything we do. ➡️ https://lnkd.in/grX7gtGs

It's a powerful thing when a bold strategy comes to life driven by the creativity, commitment and execution of an exceptional team. That's what we're seeing at Levi Strauss & Co. in the Q2 results we announced today.  We delivered another standout quarter, exceeding expectations across sales, margins and earnings per share. What’s especially gratifying is that our momentum is broad-based, cutting across the business. It’s DTC and wholesale. Digital and brick-and-mortar. Domestic and international. Women's and men's. Tops and bottoms.      This represents real progress in our efforts to rewire every part of our business while staying true to the values that have defined us for more than 170 years. We’ve also made tough, strategic decisions – like the sale of Dockers® – to sharpen our focus on the Levi’s® brand, the engine driving our future.     Over the past quarter — and the past 18 months — we've strengthened our foundations, setting ourselves up for even better days ahead. To my mind, our recent performance demonstrates that LS&Co. is now better positioned than ever to navigate what’s ahead and continue growing and thriving.      To our teams and our fans: thank you. You make all of this possible. 

Today, Levi Strauss & Co. announced financial results for Q2 FY25. “We delivered another strong quarter, reflecting broad-based strength across the board — clear evidence that our strategic agenda is gaining traction,” said Michelle Gass, president and CEO of Levi Strauss & Co. “We’re entering the second half of 2025 from a position of strength as our ambition to transform into a denim lifestyle brand and best-in-class DTC retailer becomes our reality. Levi’s® is a brand that has a rich 172-year heritage and remains a global icon. As we look ahead, Levi’s® has an even bolder future with a bigger legacy — and quarter by quarter, we’re building it.” For full results, visit ➡️ https://lnkd.in/gYstUYPR