Metadata

ABM tactics are outdated. Marketing's challenges are growing. We are on the case... and the problem is bigger than you think. "Ghost Signals" are sabotaging your ROI. They lurk in your analytics, drain your ad spend, and haunt your pipeline. • $2.3B wasted on phantom ad clicks annually • 45% of marketing leads can't be attributed • Average company loses 30% of pipeline to 'ghost signals' Phantom clicks are draining budgets. Ghost conversions are haunting pipelines. We're bringing the solution to #INBOUND2025. We have assembled a team of AI agents to solve the problem... Something big is about to happen in San Francisco. Outside the Mascone Center. 9/3 You don't want to miss it. #StopChasingGhosts"

CASE UPDATE: We've been tracking mysterious signals plaguing marketing teams worldwide. Phantom clicks, vanishing leads, attribution breakdowns. Ghosting. Our investigation is officially underway. We've tracked the source of the disturbance to a location: San Francisco. The anomaly is strongest around the Moscone Center on September 3rd. Something big is happening at #INBOUND2025. More updates to follow..... stay tuned! #StopChasingGhosts #MetadataONE

CLASSIFIED DOCUMENT: What marketing teams are saying behind closed doors. 'The phantom clicks are getting worse. Attribution is breaking down. Someone needs to—' [REDACTED] Note: This is a fictional memo based on real industry conversations we are hearing. Stay tuned... we're investigating. #StopChasingGhosts #INBOUND2025

Something strange is happening in the world of marketing. Signals that appear and vanish. Leads that turn into ghosts at abnormal rates. Paranormal activity... Are you seeing it too? We're investigating the source of these abnormalities at #INBOUND2025 Please find us on the side streets of San Francisco near the Moscone Center, where we'll be conducting our field research. (Sept 3-5) Ready to help us solve this mystery? 👻 https://lnkd.in/dVTM8SC3 #StopChasingGhosts #MetadataONE

We see this all the time. When you start with the wrong audience you aren’t going to get quality results. This report says… ~ 61% admit they are not achieving desired results. Out estimation it’s even higher! If your only relying on static inputs such as firmographics or the “signal verse” and trying to guess who’s in market your chasing ghosts. Metadata can help! We pull in data thats relevant and use AI and our army of agents to help you analyze, create and experiment at a scale no human can. Who ya gonna call? Metadata!

Headed to HubSpot #INBOUND25? We are, and we’re bringing Agentic GTM to San Francisco in a big way— and you don’t want to miss it: Visit our pop-up tent across from Moscone. Get a demo of MetadataONE and you’ll be entered to win a Vespa. Join our exclusive dinners with GTM leaders. We’ll dive into the future of Agentic GTM—autonomous systems that eliminate silos between sales and marketing. Book a 1:1 meeting with our team to see how MetadataONE can help you stop chasing ghosts and start driving real pipeline. 👉 Everything you need is here: https://lnkd.in/ebDexMhh Let’s make INBOUND unforgettable. Who’s in?

✨ We hosted another great AI & GTM dinner in Toronto, along with our partner and CEO Max Greenwald from Warmly, and Louise Clements, CMO from WorkJam This one wasn’t about the hype of AI—it was about the utility of it. The good, the bad, the ugly. Real use cases, horror stories, and plenty of laughs in between. Here’s why we keep hosting these: Marketers learn more from each other than they ever could from dashboards or vendor decks. And when you talk to thousands of marketers (like we do), you start hearing the same themes pop up: 👉 The novelty of AI has worn off. It’s about solving real problems, not shiny toys. 👉 Manual execution is draining teams. Automation and agents are where marketers get their time back. 👉 The future isn’t “ABM 2.0.” It’s Agentic GTM—systems that run, learn, and optimize so humans can focus on the strategy that actually moves revenue. The takeaway? Connecting with peers is how we move from theory to practice. And dinners like these prove marketers are ready for what’s next. Who’s hungry for the next one? Put a note in the comments, and we'll try to get one at a city near you!

✨ Are you heading to HubSpot #INBOUND 2025? If you’re a Marketing Leader, join us for an exclusive Dinner where we’ll dive into: The Agentic Future of GTM 📍 25 Lusk, San Francisco 📅 September 4th, 2025 🕕 6:00 PM Hosted by: maximus greenwald, CEO Warmly, Lisa Sharapata🌟, VP AI & GTM Strategy Metadata Seats are limited - grab yours in the comments 👇

We talk to thousands of marketers every month. Here’s the pattern we’re seeing: Pipelines are under pressure. Buyers are harder to reach. Tools aren’t delivering the lift they promised. The #1 question we hear? “How do I generate more pipeline with AI and fewer resources?” At our recent AI in Action webinar, Natalie Scherer, VP of Growth Marketing at LogicMonitor, showed exactly how her team did it. Faced with an open role, she turned to AI to keep momentum going—and used Metadata’s Bid Agent to: -- Make 8,553 optimizations in a single quarter -- Cut CPC by 25% and CPL by 7% -- Boost meeting-to-opportunity conversion by 93% -- Grow sourced pipeline volume by 241% and value by 155% No guesswork. No daily bid tweaks. No loss of control. This is what AI in B2B marketing should look like. 👉 See how LogicMonitor is doing it here: https://lnkd.in/e62a-ERH Learn more about Bid Agent here: https://lnkd.in/eFxVu6jj

When Facebook becomes your secret B2B weapon... Some B2B marketers think LinkedIn is the best game in town for paid social. But what if I told you #AutomationAnywhere proved that wrong – in a big way? Here's what happened when they partnered with Metadata to unlock Facebook's potential: 📈 **The Results That Matter:** • 92% Lead-to-MQL conversion rate • 68% reduction in cost-per-opportunity • 36% increase in average deal size • 927 hours of manual work automated **The Challenge:** Automation Anywhere hit a plateau with traditional channels (events, paid search, content syndication). In the competitive RPA space, they needed fresh pipeline sources that could scale predictably. **The Game-Changer:** Instead of fighting expensive LinkedIn competition, Julian (Jules) got savvy and built "LinkedIn-level audiences" on Facebook using: → Salesforce data integration → Intent signals → Smart firmographic targeting → Automated campaign optimization from Metadata The result? A "lean, mean, demand gen machine" delivering 90%+ MQL rates across both platforms. **The takeaway:** Don't limit yourself to obvious channels. Sometimes the biggest opportunities hide in plain sight. What unconventional channels have worked for your B2B campaigns?