Methods+Mastery

Traditional milestones are out, and financial journeys tailored to all-new kinds of life circumstances are in. This edition of Alt Text explores how brands can tailor their approach for uncertain times and show support for Gen Z's unique path to financial success.

Why save for a hopeless future when you can live in the now? Gen Z's "economic nihilism" isn't just about spending — it's a reaction to crushing debt and stagnant wages. This is a generation redefining success and self-worth, pushing back against a system that feels rigged. We unpack this and more in edition 46 of Alt Text:

Ready to ditch the algorithmic filter? Direct-to-audience platforms are experiencing a resurgence, led by Substack!

Is immediate interaction becoming a thing of the past? 😳 Amateur writers and prose pros alike are joining Substack for its slower pace and creative freedom. In fact, search interest for “Substack” has surpassed “newsletter” for the first time ever this year. What’s behind the shift? Read the latest version of Alt Text to find out ⬇️

Thanks to the internet, today’s online slang evolves rapidly and disappears even faster. How can marketers decode Gen Alpha dialect, especially when AI gibberish and brain rot are involved? Keep sliding to learn some vocab, unc 👉

The internet has supercharged how fast Gen Alpha slang terms appear and disappear. For marketers, understanding these fleeting words — and how to authentically engage with them before they turn cringe — is crucial. Dive into the latest edition of Alt Text 👇

Tumblr is gaining steam again — and attracting a new crowd 👀 50% of monthly active users and 60% of new sign-ups in 2025 are Gen Zers. They’re choosing the platform for its inclusive communities, personalized feed, and “old-internet” aesthetic.

Tumblr is back (again) 👀 Best known for its fandoms and brand-free activity, Tumblr is making a return and holding the attention of Gen Z. They’re enjoying the quieter, more intimate communities that it provides — a place of refuge from the wild, wild west that is social media. Learn what’s on the minds of Tumblr’s newest arrivals in the latest edition of Alt Text ⬇️

🎉 Big congratulations to our colleagues named to the 2025 PRNEWS Top Women list. Cori Anderson who made the Rising Star list and Ellie Tuck, who was named a Changemaker along with Methods+Mastery's Miranda Kusama! These three standouts represent the best of what leadership looks like—purpose-driven, boldly creative, and always lifting others along the way. We can’t wait to cheer them on as they’re celebrated live on stage this June in NYC. 👉 View the full honoree list: https://fh.pr/HZdCD

Meta's launching a CapCut-like app called Edits later this month, TikTok's adding teen safety features (post earlier!), and time spent on Reddit is increasing. Get the full scoop on these shifts and more in the latest Alt Text!