Mockingbyrd

Got leads that have engaged with content either on your website, or through paid social or content syndication? They aren't ready for sales (and sales doesn't want to call them) - but that doesn't mean you can't (cost effectively) engage them and learn more. Do they have a pain or challenge? What has them interested? Are they the researcher or the decision maker? #AI unlocks these doors.

Who wants to be the next to post this on their socials? Ask me about a FREE test drive!

My favorite ABM play right now. Survey based profiling. 1) Compile a list of opt-in leads/contacts from your target accounts. (Let's be honest, not using opt-in data is basically SPAM). 2) Build a quick survey - 3-5 questions. Make sure you include two questions: - What are you looking to purchase in the upcoming 6-12 months? - What are your biggest pains/challenges? 3) Run the survey across multiple medium (Email, social ads, AI voice and Text). You get two things at the end. Some solid data that could easily be used to create content. And deep research/profiling on leads/accounts.

Check out Andresen Horowitz's take on voiceAI in the A16z podcast. https://lnkd.in/gmKHsaWM Exciting times to be a Byrd!

How many free trials or demo requests fall off, or you simply can't reach because your resources/budget only allow you to follow up on a very specific ICP? Solved.

The single biggest gap in B2B marketing right now is the gap between initial interest (pain) and ready to buy (purchase). Yet we keep trying to magically believe that there we're missing some magical way to find more "in market buyers" - when the reality is, there are a finite amount of BUYERS. What we need, is more tools to engage those who have pain, until they reach the planning mindset, and lets be honest...... Email and display aren't cutting it anymore.

I hang out with this guy from time to time, I think he's on to something here. We all have to make tough decisions on the level of support/customer experience we put out based on resources available. What if you could call every one of your clients every month.....just to say "how is your experience?" - and do it cost effectively?

If you are a B2B marketer and have thought any of the following in the last 30 days, let's chat. 1) "I need to drive more registrants for this webinar, but I'm getting like zero response from email" 2) "Come on leads, CONVERT!!" 3) "I wish I had someone on my team who could call on my leads and if anything get intelligence and info from them" 4) "I have a live event coming up in Chicago, how am I going to get folks there?" 5) "50% of my free trial/demo request don't turn into demos, how can I increase this number?" 6) "I have too many leads, and I can't decipher between the good ones, and the bad ones" 7) I am launching a new product, I want my team to call 100% of our customers, but we don't have the bandwidth" 8) "engagement with our email based NPS surveys is way down, I wish I could call clients too" 9) "I wish I could identify disgruntled customers before they churn"

This is some great content on #AI in #b2bmarketing https://lnkd.in/d8JzbNxx

I'm here for this!