Mutiny

🧠 After launching 300+ ABM campaigns, our ABM Expert-In-Residence Stella Li decided to stop trying to make fetch happen with boring campaigns. She wanted fun. She wanted pipeline. She wanted to wear pink. 💁♀️ So she did what any brilliant, slightly unhinged marketer would do: launched a Mean Girls themed ABM campaign. But not just any campaign. An AI-powered, ultra-personalized, sass-dripping, pipeline-generating machine built with Mutiny. Here’s the breakdown: 🎯 A 1:1 microsite tailored to each contact’s team goals 🧠 A quiz to diagnose ABM bottlenecks (“So you agree? You think your strategy is broken?”) ✨ A magic block that serves content based on ABM maturity 👕 And yes, a t-shirt. Because on Wednesdays, we build pipeline. Campaigns like this don’t just get attention. They get results. (And did we mention they’re scalable? AI + Mutiny = enterprise marketer superpowers.) 🔥 Want the tee? Click here to pre-order yours! https://lnkd.in/gke7JHYh

From hands-on building to behind-the-scenes previews, our recent NYC hackathon event was packed with moments worth sharing. Hear what our customers are most excited about in the product (spoiler: it's all coming soon 👀). Shoutout to the builder crew from Twilio and BMC Software! Titilayo Ellis Jose Iragorri Julie Bolton Heather O'Grady Halley Burns

Personalization in enterprise isn’t just nice-to-have. It’s the difference between landing the deal and getting ghosted. But when you’re told to do more with less, it feels impossible. Our customers use Mutiny to flip the script—scaling true 1:1 experiences, getting sellers engaged, and moving at lightning speed. We're proud to work with incredible marketers from LaunchDarkly, Andela, Pendo.io, Bugcrowd, and so many more!

Know What They Want, Send What They Need Most teams send follow-up content and just… hope. (Cue the spaghetti strategy 🍝) Shabnam Jahan, MBA's team didn’t have time for that. So she used Mutiny’s web extension to help the sales team see what content prospects actually engaged with. 👀Pages viewed 💡Content aligned 📈Follow-up matched intent The result? 20% more meetings turned into real pipeline. No guessing. No overthinking. Just engaging with prospects at the exact right time. 👏 ⏱️ That’s what collaborating with sales actually looks like. 💪 Want the full playbook →  link in comments

All quantity = noise. All quality = burnout. If your outbound strategy leans too hard in either direction, you're leaving pipeline on the table. At Mutiny, we’ve found the sweet spot by pairing: 👉 consistency from the 2x4 Method (shoutout Brian LaManna) 👉 tactical personalization inspired by “Show Me You Know Me” 👉 scaled campaigns that feel 1:1, thanks to our ABM lead Stella Li Here’s what it looks like in action for AE Liam Goldfarb and BDR Jonah Sain: 📆 Weekly rhythm 1 new account per day 4 contacts each (Liam = execs, Jonah = managers/ICs) 24–48 hour follow-through Goal: spark internal convo 🎁 For high-fit accounts: 1:1 Mutiny microsite + personalized gift (Yes, it converts.) 📈 For everyone else: Scaled campaigns powered by real-time intent signals and microsites that look custom-built. (thanks to Stella Li) The result? 4 outbound deals moved to pipeline last week—2 from bespoke outreach, 2 from scaled plays. And that could be the difference between meeting quota and crushing it. Got a prospecting combo that’s working? Drop it in the comments. Let’s build better outbound—together.

Last week, we hosted our first-ever Mutiny hackathon in NYC — and it was 🔥 We were joined by an amazing group from Notion, BMC Software, Twilio, and Monte Carlo. In just one afternoon, the team: 💡 Built and launched real campaigns 🤖 Got hands-on with AI in a lunch & learn 👀 Previewed powerful new Mutiny features before launch 🤝 Swapped ideas, stories, and strategies with fellow marketers We wrapped with live demos of what they built, and left feeling inspired by the creativity and momentum in the room. Big thanks to everyone who joined us. This was the first, but definitely not the last. ✨

No Silos. No Drama. Just Pipeline. Colette Wladyka joined us recently to talk about how she actually broke down barriers with sales. Not just “we’re looping them in.” Not fighting over attribution. Not overthought workflows. Just real partnership. Lockstep execution Clear roles, no hurt feelings One Shared goal: build pipeline It wasn’t kumbaya. It was productive. When you drop the fluff and push for transparency, good things happen. Watch the video to hear how she did it.

ABM Doesn’t Just Work. It Wins Bigger. Jessie Wu didn’t just believe in ABM. She tested it, for an entire year. The result? ABM drove larger, more valuable deals than their traditional motion. That single data point changed everything. It’s not hype. It’s proof. And when you’ve got proof — you get the green light. 🟢 Want the full enterprise ABM playbook? Grab it here: https://lnkd.in/gdznhFTw

Check out our very own Liam Goldfarb’s day in the life at our new NYC digs. 👀 Anyone else in New York? Give us a 👋 we’d love to meet up! #dayinthelife #startuplife #dayinthelifenyc

Mutiny's Expert in Residence Stella Li has built 300+ ABM campaigns. And every time she wanted to do something actually fun, she hit the same wall: “Can we get design to make this gif?” “Do we have budget for a quiz dev?” “Let’s circle back in Q4...” So Stella tried something new: 🧠 Used ChatGPT to write a quiz that spots pipeline leaks 🎨 Used ImagineArt to design a B2B twist on a Mean Girls t-shirt 🛠️ Used V0 to launch it all—no code, no engineers, no waiting Then she tied it together with 1:1 Mutiny microsites that looked like we had a whole agency behind us (we didn’t). What happened next? 💬 Prospects said “best campaign I’ve ever seen” 🔥 SDRs were in Slack screaming when target accounts clicked 🤯 Pipeline went up. And to the right. ABM doesn’t have to be dry. Or expensive. Or slow. You just need the right tools—and the guts to use them differently. Want to build like Stella Li? Get her playbook: https://lnkd.in/gKTH7Egi