Nectar Social

"Most importantly, Seattle needs to embrace the idea that some companies need to operate at Valley-speed to win their markets." Misbah Uraizee and Farah U. want to win. And they believe their best shot at success lies in Silicon Valley, not Seattle. That's why they are relocating Nectar Social to Palo Alto. “This wasn’t about leaving Seattle — it was about giving Nectar the best possible chance to define a new category,” Misbah said. “Sometimes that means being where the game is being played at the highest level.” Read more: https://lnkd.in/gQu2k7eb

I have some news...👀 In a few weeks, we’re moving Nectar’s HQ from Seattle to Palo Alto - and not by accident. Personally having lived in Seattle the last 12+ years, this was not a decision we took lightly. We’re doubling down and the energy around building in AI + seeing customer excitement is palpable. 𝗪𝗲 𝗴𝗿𝗲𝘄 𝟱𝗫 𝗽𝗼𝘀𝘁‐𝗰𝗼𝗺𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗳 𝘀𝘁𝗲𝗮𝗹𝘁𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟲𝟬 𝗱𝗮𝘆𝘀 proving brands can turn social communities into revenue machines. With our new Palo Alto HQ, we’re accelerating product velocity, recruiting across Ops, Engineering, Product Design, and AI Account Strategists—and building where the action lives. Being in the bay gives us the space and focus to keep building what’s next in heart of it all. If you're excited by blue sky opportunities, working on hard problems with a team that moves fast and cares deeply about customers + product, we're hiring across all functions. Some open roles (and more coming!):  • 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 (𝗣𝗮𝗹𝗼 𝗔𝗹𝘁𝗼) - Looking for a builder who's scaled startups from Series A through C and thrives on creating structure from ambiguity + sweats the details  • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗔𝗜 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀 (𝗣𝗮𝗹𝗼 𝗔𝗹𝘁𝗼, 𝗡𝗬𝗖) - High-aptitude individuals who want to work directly with the world's top brands to own everything from strategy to onboarding to AI deployment and transformation. Major bonus points to ex brand operators interested in jumping headfirst into AI & the new era of SaaS.   • 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 (𝗔𝗴𝗲𝗻𝘁𝘀, 𝗙𝘂𝗹𝗹 𝗦𝘁𝗮𝗰𝗸) (𝗣𝗮𝗹𝗼 𝗔𝗹𝘁𝗼) - Seeking engineers who've built fast, secure cloud applications and want to develop AI agents and real-time social systems   • 𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 (𝗣𝗮𝗹𝗼 𝗔𝗹𝘁𝗼) - Looking for designers with 3-5+ years crafting new AI design patterns across conversation & data-rich interfaces; if you have a strong attention to detail, want to work on unlimited innovation surfaces and ship products rapidly, Nectar is for you. We’re completely disrupting the legacy social marketing tech stack, replacing all manual workflows to uplevel marketing teams -- backed by the top investors True Ventures, GV (Google Ventures), Trust Fund, BAM Ventures, XRC Ventures, Flying Fish Partners, Charge Ventures and many more. Join the rocket ship. If you want to cut through the noise, feel free to DM myself or Farah U. directly with why you & any relevant experience or refer folks in your network. Else visit https://lnkd.in/g_nEqz9m cc Tony Conrad, Frederique Dame, Shamin Walsh, Sophia Amoruso, Heather Gorham, Jennifer Fleiss, Pano Anthos, Blair Garrou, Aileen Allen

They didn’t just leave Big Tech. They left with a plan to reinvent it. In 2023, sisters Misbah Uraizee and Farah U. walked away from high-level product and engineering roles at Meta. Not because they were burned out. Because they saw a better way. A better way to connect. A better way to sell. A better way to turn social media into something more than scrolls and screenshots. They called it Nectar Social. And in just two years, their agentic AI platform has gone from stealth to scale—securing $10.6M from GV (Google Ventures), True Ventures, Sophia Amoruso’s Trust Fund, and more. Their mission? To transform how brands build community, convert engagement, and track ROI in real time—without paid ads or clunky funnels. 📱 500,000+ DMs and comments managed 📊 12% DM conversion (vs. 1–3% in email) 💰 Six-figure revenue tied directly to organic conversations 📈 85%+ AI-assisted replies Today, brands like Jones Road Beauty, Olipop, Tower28, and Solawave rely on Nectar to turn conversations into conversions. What makes this story even more powerful isn’t just the tech — it’s the sisters behind it. Misbah, a Yale grad with 10+ patents and former Meta product lead. Farah, a Stanford-trained AI engineer who scaled Facebook Groups to over a billion users. They grew up challenging each other’s ideas — and backing each other through every one. Now, they’re building the future of social commerce together. Nectar isn’t just a tool. It’s the social OS powering the future of DMs, community, and conversion. And they’re just getting started.

Catch our founder Misbah Uraizee sharing all the secrets to growth, brand building and leveraging AI today VidCon Los Angeles alongside Esther Hwang from GLAMNETIC, and Brad May from Reach Agency ⭐

Thank you Lisa Stiffler for featuring Nectar Social on GeekWire! NectarHQ has some key openings in the Seattle region and we're excited to be featured. Tony Conrad from True Ventures quotes: “Consumer behavior has fundamentally shifted toward social-first discovery, where purchase decisions begin with social content, flow through community, and propel by personalized conversations. Yet most brands are stuck using disconnected tools that weren’t built for this reality,” Conrad said. “Misbah and Farah have built the answer to this problem.”

I backed Nectar Social at the pre-seed, and today they've emerged from stealth with $10.6M in funding co-led by Frederique Dame at GV (Google Ventures) and Tony Conrad at True Ventures. As an "emerging manager" with Trust Fund, I'm so proud to have made those introductions—and even prouder to be in the earliest cohort of believers behind Farah U., Misbah Uraizee, their team, and their vision. 📢 This is a big one. Nectar is the agentic social commerce platform that modern brands have been waiting for. Built by two brilliant sisters and former Meta leaders, Misbah and Farah Uraizee, Nectar is the infrastructure for a new kind of marketing stack — one that doesn’t duct-tape together a dozen outdated tools to guess what’s working. Nectar listens across social platforms in real time. It connects the dots from a TikTok comment or DM to a purchase. It proactively engages customers (and influencers) with nuance and speed. It gives brands full-funnel revenue attribution from social—a sentence that should make any CMO sit up straight. 🧠 Real-time insights 💬 AI-powered social engagement 📈 DM campaigns converting at >12% 💸 6-figure revenue generated for early customers 📊 150% lift in engagement 📣 Influencer monitoring down to the SKU level If you’re building a brand in 2025, you’re not just selling a product — you’re building culture, trust, and community at scale. Nectar makes that scalable. It’s the teammate every disruptor brand needs. This is the operating system for commerce in the attention economy — and I couldn’t be more excited to see them fly. Congrats to Misbah, Farah, and the full team. And a warm welcome to the investors joining this rocket ship: GV, True, BAM, Mercury Fund, Charge Ventures, Flying Fish Partners, XRC Ventures, FAB — and of course, Trust Fund 💅 Check them out at NectarSocial.com Allie Garfinkle broke the news today here:

🚨 Big news today! We’ve raised $10.6M to build the AI-native social OS powering the next era of commerce—co-led by Tony Conrad at True Ventures and Frederique Dame at GV (Google Ventures). Huge thanks to Allie Garfinkle and Fortune for telling our story. Full piece linked in the comments. Nectar is the first platform where: ✅ Social listening, community management & revenue attribution work together 🤖 AI acts like a strategic teammate—not a chatbot 📈 Every comment, tag, and DM can drive measurable revenue Early brand partners like Jones Road Beauty and Solawave are already seeing: 🔹 85%+ AI assist rates 🔹 12% DM conversion rates (vs. 1–3% for email) 🔹 6-figure revenue tied to organic conversations 🔹 Thousands of opt-ins captured automatically Social is no longer just a channel—it’s the entire customer journey. Let’s make it measurable. 📩 Book a demo: https://lnkd.in/gxsFGpir #SocialCommerce #AgenticAI #CommunityManagement #AI #FutureOfCommerce #NectarSocial

It’s a big day at Nectar Social ⭐ After months of building quietly with some of the most forward-thinking brands in the industry, Farah U. and I thrilled to share that we’ve raised $10.6M, co-led by Tony Conrad at True Ventures and Frederique Dame at GV (Google Ventures). A huge thank you to Allie Garfinkle at Fortune for breaking the story. Linked in the comments 👇🏼 Nectar Social is AI-native social operating system for authentic community management, real-time listening, and driving revenue at scale. Social isn’t just a channel anymore. It is the entire customer journey. 🚀 We saw it firsthand while leading product and engineering teams at Meta. 25% of people search within the first 30 seconds of opening social platforms. With social commerce set to hit $3 trillion globally by 2026 this shift matters. The comments, the tags, the story replies, the DMs: this is where purchase intent actually happens. But for most brands, these moments are invisible. Teams are stuck screenshotting, jumping between tools, and working in chaos with no attribution to show for it. So we built the system we always wished existed: ✅ A place where social listening, community management, and revenue attribution work together. 🤖 A platform where AI acts like a strategic teammate, not just a chatbot. 🌐 A social operating system designed for real engagement, not just publishing. Among early customers like Cody Plofker of Jones Road Beauty, OLIPOP PBC, and Andrew Silberstein of Solawave, Nectar is unlocking... 🔹 AI assistance rates of over 85%, freeing up teams for higher impact work 🔹 Real attributable revenue across posts and messages from organic 🔹 Tens of thousands collected in first-party data, fully automated 🔹 Synthesized, powerful insights connecting the dots from every touchpoint Schedule a demo or shoot me a DM to learn more: https://nectarsocial.com. ✉️ Huge thank you to our investors who participated in this round from Heather Gorham at Flying Fish Partners, Blair Garrou Aileen Allen at @Mercury Fund, Sophia Amoruso and Trust Fund, Shamin Walsh of BAM Ventures, Brett Martin of Charge Ventures, Odile Roujol of Fab Co-Creation Studio Ventures, to Pano Anthos of XRC Ventures, Jennifer Fleiss, and many others. #SocialCommerce #CommunityManagement #AI #FutureOfCommerce #AgenticAI #SocialListening #AISocial #GoogleVentures

Founder Misbah Uraizee shared her insights on stage at #ShopTalk Vegas last week along side Postscript, Topsort, Cimulate, Inc. Thanks Rocquan Lucas and Vanessa Larco for having us.

#ShopTalk Vegas is this week and Nectar is making a splash! Join our CEO, Misbah Uraizee on stage talking about AI & Social Commerce this Thursday at 1:15 PM with Vanessa Larco of NEA Ventures, Adam Turner of Postscript, Regina Y. of Topsort, and Vivek Farias of Cimulate, Inc.. Nectar Social is also hosting an exclusive VIP Dinner at Carbone Wednesday evening alongside TikTok Shop team with brand executives from Nike, Magic Spoon, Tower 28 Beauty, Inc., and many more. We have ONE seat left, please DM us directly if you are interested in attending ✨