New Breed

🎤 New Breed is taking the stage at INBOUND 2025—twice! Our SVP of Revenue, Jonathan Burg, will be sharing frameworks and insights alongside some of the brightest minds in B2B. If you're mapping out your INBOUND schedule, these are two sessions you won’t want to miss: 📊 Session 1: Revenue Modeling 101: Plan, Predict and Scale for 2026 📍 Details in comments In this hands-on session, Jonathan will show you how to build a revenue model that actually works—one that aligns marketing and sales with company goals so you can plan, predict, and scale with confidence. 🟣Walk away with a usable template 🟣Ditch the fluff, focus on what moves the needle 🟣 Set yourself up for 2026 and beyond 💡 Session 2: State of HubSpot: How the Best Do It Different 📍 https://lnkd.in/eZNrgeqs Jonathan joins an all-star panel to explore how top-performing companies are using HubSpot to help people buy—not just sell. 🔥 Featuring: Kerry Cunningham of 6sense Sangram Vajre of GTM Partners Sydney Sloan of G2 Moderated by Jonathan Burg (New Breed) This session will dive into: • The rise of AI in GTM • Evolving buyer expectations • The HubSpot-driven strategies that set top performers apart 📅 INBOUND may be in September, but it's never too early to start curating your can't-miss list. Let us know if you’ll be there—we’d love to connect! #INBOUND2025 #RevenueModeling #HubSpot #GoToMarket #AIinB2B #MarketingLeadership #SalesAlignment #B2BStrategy #StateOfHubSpot

Our Revenue Modeling 101 session presented by Jonathan Burg filled up so fast that INBOUND added an encore session. 📊 Revenue Modeling 101: Plan, Predict and Scale for 2026 🗓️ Friday, Sept 5 | 10:15–11:45am PT You’ll walk away with: ✅ A plug-and-play revenue model template ✅ A proven framework to align sales & marketing ✅ Clarity to plan with confidence (no fluff, no guesswork) The first session maxed out on registrations quickly—don’t miss your chance to grab a seat for the encore. 👇 Find link to the registration page in the comments.

INBOUND 2025 kicks off a week from today! If you’re building out your agenda, here are a few standout sessions we recommend checking out (outside of the ones New Breed is leading 😉). ✨ Breeze Agents: Your New Digital Teammates 🎤 Dylan Sellberg, Director of Product HubSpot 📍 HubSpot Hero Stage | Sept 4, 12:00–12:30 PT Meet HubSpot’s AI workforce in action and see how you can expand your team’s impact without adding headcount. ✨ How Top CMOs Are Using AI To Build B2B Creativity and Impact 📍 Main Stage | Sept 4, 12:30–1:00 PT CMOs from G2, Deloitte, Notion, and ServiceNow on balancing AI automation with authentic brand connection. ✨ Brand Gravity and AI: Making the Day 1 Shortlist (reservation required) 🎤 Kerry Cunningham, Head of Thought Leadership/Research 6sense 📍 Deep Dive #1 | Sept 4, 1:15–2:45 PT Learn how buyers form their shortlists—and how AI helps you win earlier in the journey. ✨ Encore: GTM Growth Decoded (reservation required) 🎤 Sangram Vajre, CEO GTM Partners 📍 Deep Dive #2 | Sept 5, 1:00–2:30 PT A 90-minute workshop on building a GTM Operating System that drives alignment and growth across SaaS, tech, and B2B. Check the comments below for links to these sessions to add to your calendar and be ready to unlock meaningful growth all week at #INBOUND25!

SEO is evolving fast: are you ready for the GEO era? Generative AI tools like OpenAI's ChatGPT and Anthropic's Claude are changing how people discover content. In his latest blog, New Breed Content Strategist Paul Tucker shares how SEOs can adapt without losing quality or expertise: 🟣 AI helps, but humans ensure accuracy (don’t trust AI stats without sources). 🟣 Engagement—not authorship—drives rankings. 🟣 Refresh existing content instead of just publishing more. Full blog here: https://lnkd.in/gNnHrRfH #GenSEO #ContentStrategy #Search

🚨 Less than 3 weeks until INBOUND 2025 — and one of the must-attend sessions is about to drop serious insights for GTM leaders. State of HubSpot: How the Best Do It Different 🗓 Sept 4 | 10:45–11:15am PT 📍 HubSpot Heroes Stage We’re witnessing a seismic shift in how top companies use HubSpot: from leveraging AI to deepen customer connections, to moving from “selling” to “helping people buy.” In this 30-minute power panel, you’ll hear from some of the brightest minds in the HubSpot ecosystem on: ✅ How the best are evolving for an AI-first buyer journey ✅ What they’re doing right now to align teams, tech, and data ✅ How they’re activating data and embedding analytics into workflows to make faster, more personalized decisions Our Panel: Jonathan Burg, SVP Revenue, New Breed Kerry Cunningham, Head of Research & Thought Leadership, 6sense Sydney Sloan, CMO, G2 Cathy McPhillips, CMO, SmarterX & Marketing AI Institute If you lead a GTM team, this is the blueprint you need heading into Q4 and 2026 — with insights from the brand-new State of HubSpot 3.0 report (launching Sept 3). Find link in the comments & add this session to your favorites or calendar today. #GTMStrategy #INBOUND2025

ABM is a team sport. You don’t need a massive internal team to launch it, but you do need clearly defined roles. The key to success? Knowing what should be owned in-house and where an agency partner can plug in. Ali Lipman, Principal Growth Advisor here at New Breed, breaks down how ABM responsibilities typically map out across strategy, ops, content, sales, and more. Whether you're getting started or scaling up, this guide will help you build a team structure (and tech stack) that actually works. 👇 Read the blog: https://lnkd.in/e_nAxg4M #ABM #AccountBasedMarketing #GoToMarket #HubSpot #DemandGen #MarketingStrategy

🔒 Registration-Only INBOUND Session: Reserve Your Seat 2026 planning is coming fast: are your revenue targets ready? At INBOUND 2025, our SVP of Revenue, Jonathan Burg, is hosting a no-fluff, high-impact session built for go-to-market leaders who need to plan, predict, and scale with confidence. 📍 Revenue Modeling 101: Plan, Predict and Scale for 2026 🗓️ Wed September 3 | 1:30pm PT 🎟️ Reservation required (VIP ticket holders: register now. General admission: opens Aug 12) ⚠️ This session sold out last year—don’t wait. You’ll leave with a plug-and-play revenue model template used by top-performing GTM teams to: ✔️ Align sales and marketing with company goals ✔️ Map investments to revenue targets ✔️ Forecast with clarity and hit KPIs ✔️ Skip the fluff and guesswork 👉 If 2026 planning is on your plate, this session is a must. Secure your seat before it’s gone. Link to register is in the comments. #INBOUND2025 #RevenuePlanning #GTMStrategy #MarketingOps #SalesOps #HubSpot

Your reps don’t need more lists. They need better signals. In this upcoming ABM Pop-Up, New Breed’s Ali Lipman and Rider Gordon will show you how to: 🔎 Automatically surface high-intent accounts using HubSpot-native data ✍️ Use Prospecting Agent to write like your best rep (in less time) ⚡ Trigger personalized outreach without leaving HubSpot 🧹 Keep your CRM clean, your brand voice sharp, and your SDRs moving fast It’s not theory—it’s plug-and-play. 💥 No add-ons. No spreadsheets. No friction. Register now and see how to make HubSpot your ABM engine. https://lnkd.in/e5rQNUfQ #ABM #BreezeAI #RevOps #SalesAutomation #HubSpotCRM #MarketingOps #AI

📣 From Search to Generate: Are You Optimizing for AI Yet? Search behavior is shifting fast, and traditional SEO alone isn’t enough. AI platforms like ChatGPT, Claude, and Google’s SGE are becoming go-to sources for answers. That’s why more businesses are turning to Generative Engine Optimization (GEO) to increase visibility in AI-generated responses. In our latest blog, we break down: 🔍 The key differences between SEO and GEO 🧠 Why your brand may already be losing clicks 🛠️ What businesses can do this week to get ahead 👉 Get practical tips and a clear roadmap for the zero-click search world. https://lnkd.in/efWF8pQw #SEO #GEO #ContentMarketing #AI #SearchMarketing

Today’s B2B buying committees are larger, more complex, and harder to reach than ever before. So how do you break through the noise? In 2025, the key to engaging the modern buying committee is relevance, not volume. At New Breed, we’re helping clients ditch generic lead-gen in favor of targeted, insight-driven plays that speak to the entire buying committee. That means: ✅ Prioritizing quality over quantity in content and outreach ✅ Enabling rep + platform collaboration to deliver personalization at scale ✅ Aligning GTM teams around full-funnel, persona-based strategies 👉 In this blog by Jonathan Burg, we unpack how RevOps leaders can equip teams with the data, systems, and mindset needed to win in today’s buying environment, where every stakeholder matters and status quo bias is your biggest competitor. 📖 Read the full article: https://lnkd.in/e4jyG6Ah #RevOps #B2BMarketing #SalesEnablement #ABM #GTMStrategy #DemandGen