North Star Story Co

Your tech is cool, but your story is better. ✨ Yes, you're building the next great biotech. ✨ Yes, you've got the initial data to backup your concept. ✨ Yes, you could impact tens of millions of lives on a global scale. But, no, that's not what is going to inspire investors and potential customers. ❓ How did you come up with this idea? ❓ What life circumstances led you down this path of discovery? ❓ Who are the partners helping to usher this tech through development? Investors, employees, policymakers....they want to know your story... What makes you tick, what makes you excited, what got you inspired. More than a technology, they're investing in YOU! Share the authentic, inspiring, exciting leader that you are and offer to bring them along for the journey. I can guarantee the response to your pitches will change when you shift focusing on the data to focusing on the story.

How should brands respond on social media presence to make meaningful contributions when global challenges arise? This Art & Science of Marketing Communications series will explore how organizations can utilize social media platforms during global uncertainty to create a positive impact while maintaining brand integrity.  We kick off the series with RJC’s Head of Digital, Tyler Pennock. Tyler is a digital marketer focused on creating integrated media initiatives that help patients and healthcare professionals make smarter decisions about the management of complex health challenges. Harnessing his two decades of social media and digital experience, Tyler will address the current social and political landscape in the context of reaching healthcare audiences. Tyler will share insights and real-life examples in the following areas: ✔️ How health brands will need to reorient social, digital and influencer strategies in response to shifts in sentiment, policy changes, and our cultural crossroads. ✔️ Ways that he has helped companies have navigate these challenges by combining marketing and comms basics with newer tools and technologies. ✔️ The pros and cons of certain marketing activations such as influencer programs or launching on emerging platform. Don’t miss the first episode in our series. You’ll walk away knowing how communications and marketing teams in healthcare and life sciences can maintain a strong brand voice when directly impacted by our changing world.