Open Influence

From fashion tunnels to "Don’t Tap the Glass," culture is moving fast, and the smartest brands are keeping up. The latest Staying on Trend report is here. In this edition, we spotlight the real shifts shaping digital behavior, from MESHKI's viral WNBA (Women's National Basketball Association) tunnel moment to Tyler, The Creator’s take on always-on surveillance. These trends aren’t just noise. They’re insights, fuel for anyone building culturally relevant campaigns right now.  #CreatorMarketing #CulturalRelevance #MarketingTrends #DigitalCulture #2025Marketing

Say hello to Megan Clarke 👋 Megan recently joined Open Influence as our Talent Acquisition & HR Manager and has been making a great impact ever since. From building meaningful connections to supporting our team, Megan hit the ground running and brought a fresh wave of energy. We’re fortunate to have her championing our culture, one conversation at a time. ➡️ Get to know Megan beyond her role—fun facts included! #EmployeeSpotlight #TeamCulture #HRLeadership #AgencyLife

 We’re excited to be joining Brand Innovators’ Culture & Entertainment Summit, hosted by EMPIRE, on August 7, where our very own Suzanne Browne Mead, SVP, Strategic Partnerships, will be a featured moderator. Suzanne will help lead the conversation alongside speakers Beth Murphy, Director and Global Head of Growth Marketing at Amazon Music, and Alice Chen, Director of Marketing at MyFitnessPal, as they explore how brands are tapping into culture through creator strategy, talent partnerships, and content that truly resonates. 📍San Francisco 🗓 August 7 🔗 https://lnkd.in/gZ-JscCD Let’s talk creator-led storytelling. Let’s talk culture. Let’s talk what’s next. #BrandInnovators #CreatorMarketing #DigitalMarketing

Our new trend report, “Smarter Marketing in 2025: Stretch Every Dollar, Maximize Every Channel”, explores how brands are adapting to economic volatility by reallocating—not reducing—marketing budgets. The solution? Creator marketing that delivers trust, speed, flexibility, and ROI. Inside the report, we break down: ✅ Why creator content outperforms traditional ads ✅ How to message with fiscal mindfulness and real impact ✅ The role of creators in full-funnel performance ✅ How to activate across platforms—from TikTok to CTV to email This is the playbook for brands that want to move fast, stay culturally relevant, and connect more deeply in a value-driven consumer landscape. #CreatorMarketing #InfluencerMarketing #MarketingStrategy #DigitalMarketing

Creator rates are climbing, and brands are taking notice. A recent Digiday piece highlights how some creators are doubling their rates as demand grows and content expectations evolve. At Open Influence, we’re not just observing these shifts—we’re actively guiding brands through this dynamic landscape. Big shout-out to Daniella Corredor, our Associate Account Director, for sharing her insights in the article and contributing to the conversation. 📖 Read the full piece via Digiday: https://lnkd.in/gqGYfUDf #CreatorMarketing #InfluencerMarketing #DigitalTrends

Meet Aynsley C. Moffitt, our Director of Product, and a walking proof point that creativity and tech go hand in hand. When he’s not leading product innovation on our engineering team, you’ll find him surfing waves or flipping through comic books for unexpected inspiration. Because sometimes the best UX ideas come from a splash of saltwater or a perfectly paneled page. From passion projects to platform evolution, Aynsley’s perspective is all about building with intention and staying curious. 🎥 Watch the full video to get to know Aynsley and how he’s helping shape the future of product at Open Influence. #MeetTheTeam #ProductDesign #CreativeTech #TeamCultur

What do you get when MyFitnessPal's Alice Chen, Amazon's Beth Murphy, and Open Influence's Suzanne Browne Mead takes the mic at EMPIRE HQ? A masterclass in brand and culture. It’s all going down August 7. 🎤 Be there → https://bit.ly/44Z3TNy

We're proud to see our very own VP of Strategy & Creative, Alex Mathieu, featured in The Drum’s latest social playbook for 2025, offering a sharp perspective on what actually moves culture in today’s attention economy: “The content isn’t about the content anymore… Post with the desired post-post in mind.” 🔁 In a world flooded with scroll-stopping gimmicks, Alex reminds us that true engagement doesn’t happen at the moment of posting. It happens in the response: the duet, the DM, the quote tweet, the note. This piece from Sam Anderson at The Drum gathers insights from some of the top voices in the game. From lo-fi chaos to remixable subculture to creator-first strategy, the message is clear: if you want to stand out, your brand better start acting human. 👀 Worth a full read if you’re serious about showing up on social the right way: https://lnkd.in/dY5hJTMV #SocialStrategy #CreatorMarketing #DigitalCulture #BrandStrategy

The latest episode of Trend Talks is here, and it’s a must-watch. Alex Mathieu unpacks what’s happening across the cultural landscape—from celebrity headlines to app launches to brand partnerships gone sideways. This week’s stories are more than just viral moments. They reflect deeper shifts in how audiences engage, react, and move through digital spaces. Tune in to stay culturally fluent and creatively sharp.  #TrendTalks #InfluencerMarketing #CulturalStrategy

Happy National Intern Day! Today, we're shining a light on the incredible interns who help make Open Influence better every day. From tackling projects with enthusiasm to bringing thoughtful insights to the table, you’ve made a lasting impact. Special shoutout to: ⭐ Marisol Robledo ⭐ Rebecca Greenhouse Help us celebrate them by dropping some love in the comments! #NationalInternDay