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Power Digital Marketing

Power Digital Marketing

Advertising Services

San Diego, CA 175,319 followers

We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

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About us

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

Website
http://www.powerdigitalmarketing.com
Industry
Advertising Services
Company size
501-1,000 employees
Headquarters
San Diego, CA
Type
Privately Held
Founded
2012
Specialties
Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate

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  • View organization page for Power Digital Marketing
    Power Digital Marketing

    175,319 followers

    Smart brands aren’t just reacting to tariffs—they’re rethinking strategy.  In her latest byline for Just Style, our Group Director of Fashion, Hanna Lane, shares how forward-thinking brands are protecting margin and scaling smarter: ✔️ Tariff-smart product design  ✔️ Supplier consolidation for cost control  ✔️ AI-driven inventory planning  ✔️ Focused assortments that make marketing more efficient  Her insights bridge the gap between supply chain and performance marketing—and we’re proud to have her perspective shaping our clients’ growth strategies. Read the full piece: https://lnkd.in/gd86v_hg #fashionmarketing #tariffs #digitalstrategy #performancemarketing

  • Power Digital Marketing reposted this

    View organization page for SVChange
    SVChange

    702 followers

    Is your organization’s purpose clear enough to inspire your team every single day? On this episode of #WhatsPossible, Ilene Schaffer, MAPP, PCC speaks with Marissa Heckman, VP of Learning & Development at Power Digital Marketing, about their innovative Project Why. Marissa shares how they uncovered a deeper organizational purpose that didn’t just look good on paper—but became a catalyst for authentic engagement and incredible growth. “To power the relentless pursuit of growth and redefine what’s possible” isn’t just their mission, it’s their everyday reality. Head to Spotify or Apple Podcasts to learn how your organization can discover and live its true purpose. #OrganizationalPurpose #Leadership #EmployeeEngagement #CompanyCulture #WhatsPossiblePodcast

  • View organization page for Power Digital Marketing
    Power Digital Marketing

    175,319 followers

    What’s quietly killing your conversions? Your customers already told us. We partnered with KnoCommerce and Stamped to uncover the moments shoppers nearly walked away and how the most effective brands are turning those moments into growth. Power Digital’s CRO Group Director, Abby Zamis, contributed “Less Scroll, More Sales,” a tactical guide to optimizing above-the-fold real estate. She breaks down 6 psychology-backed strategies that lift conversion rate and AOV from the very first second a user lands on the site. What you’ll take away:   • How to combat shallow scroll depth   • When to use sticky ATC buttons and CTA banks for fast action   • Proven ways to increase AOV with pricing tiers, upsells, and bundling If you're gearing up for Q4 or pressure testing your CX roadmap, this is required reading. 👉 https://lnkd.in/gMMXkir9

  • View organization page for Power Digital Marketing
    Power Digital Marketing

    175,319 followers

    The data is in: fashion brands don’t need to move faster—they need to move smarter. What’s really moving the needle for fashion brands in 2025? Our Fashion Division breaks it down—hint: it’s not deeper discounts or bigger budgets. Inside the report: ✅ When discounting helps, and when it hurts ✅ Why media performance isn’t broken (but testing might be) ✅ How top brands are winning on retention, not just acquisition ✅ What a real path-to-purchase looks like in 2025 (hint: it’s not linear) Built for CMOs, founders, and fashion marketers looking to win Q4 with precision, not panic. Download the full report here 👉 https://lnkd.in/gdvr2DGa #fashionmarketing #ecommerce #growthmarketing #industry

  • View organization page for Power Digital Marketing
    Power Digital Marketing

    175,319 followers

    Even the most ad-obsessed marketers are coming to the same conclusion: product, customer, and brand strategy win in the long run. Chief Strategy Officer Ben Dutter shares why the era of over-optimizing ad accounts is fading—and how the fastest-growing brands are doubling down on product differentiation, audience understanding, and clear value props. ⬇️ #brandstrategy #ecommerce #dtcmarketing

    View profile for Ben Dutter
    Ben Dutter

    CSO at Power, Founder of fusepoint. Marketing ROI, incrementality, and strategy for hundreds of brands.

    Even the growth hacky performance marketing bros are saying to focus on your product, customer, and brand strategy. As a fun side hobby I like to watch all of the dropshippers, serial DTC entrepreneurs, and dudes that try to automate marketing through n8n. • I don't take it very seriously but sometimes there are gems • I've been watching these videos/journeys for probably 10-12 years • Until recently, they almost ALWAYS focused on your ad strategy There's been a tsunami of change -- with results to prove it (at least if you believe their Shopify awards and screenshots) -- in which these folks are all focused on a few things now: • Identifying a growing product CATEGORY • Picking a somewhat niche product within the category • Figuring out who the avatar / persona is for this product • Watching (or having AI watch) all of their Tiktok/Insta videos Once they get a good understanding of the personality and value props that resonate with that avatar, they go all in on: • Branding and aesthetic • Psychological rules for content • Clean demos of the product in action • Building very clear product differentiation A couple of fun phrases that I've heard from these folks recently that I agree with (as an "old school" veteran marketer): • "Almost impossible to grow your biz in a shrinking category" • "Running the ad platforms almost don't matter anymore" • "It's all about connecting with your audience avatar" • "Emulate related brands from a different category" This is how you know we're in the middle of a massive shift in strategic alignment around the consumer product marketing space. It feels very similar to the 2012-2016 era in which everything was about ad arbitrage and ad hacking. When I work with a lot of bigger brands (you could argue "legacy" brands in the ecommerce space), they often still operate from the ~2016 mindset. • Optimize our ad account structures • Rigorously test CRO and lifecycle marketing • Get into more and more niche channel tests • Try to expand into more of the same product (colors etc) And usually we dig in and run a Power Circuit (our diagnosis framework) for them, we find things like: • Bad product quality • No clear audience understanding • A weak differentiator or no value prop • No unified marketing strategy tying into brand Maybe eventually we'll all meet in the middle and forget this (now failing) era of performance marketing brainrot. Hopefully soon. #dtc #ecommerce

  • View organization page for Power Digital Marketing
    Power Digital Marketing

    175,319 followers

    B2B buyers don’t want to jump through hoops to see what you do. Director of Growth B2B Derek Gerber breaks down why showing your product upfront through engaging video content builds trust, shortens sales cycles, and closes bigger deals. #b2bmarketing #saasmarketing #contentcreation

    View profile for Derek Gerber
    Derek Gerber

    Director Growth @Power | B2B Marketing | ABM, Brand, & SEO | AI Consultant | Proud Dad x2

    If I can’t see what your product does in under 3 minutes… I’m out. That’s the reality of B2B buying today and most companies are still making it way too hard. Nobody wants to jump through hoops just to see if your product solves their problem. But in B2B, we still make buyers work for it: → Gated ebook → 60-minute webinar → Drip campaign → Finally… a demo form 🙄 Meanwhile, 85% of buyers are short-listing vendors before they ever talk to sales. Let’s stop hiding the value. 🎥 Video content is 600% more engaging than static content. It’s time to lead with explainer videos, product overviews, and quick customer proof points. Let your buyers see it, feel it, and say: “That’s exactly what I need.” ✅ Show the product upfront ✅ Let them self-educate ✅ Make the path to conversion intuitive Then when they’re ready, give them a tailored demo that feels personal, relevant, and value-packed. That’s how you: ⚡ Speed up your sales cycle ⚡ Build more trust ⚡ Win larger deals This is what creative enablement looks like when sales and marketing work together. Don’t make people guess... Make it easy to buy from you. #B2BMarketing #SaaSMarketing #VideoContent

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