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Proof Causal.ai

Proof Causal.ai

Software Development

Scottsdale , Arizona 3,152 followers

The most trusted causal analytics platform, Proof enables you to rapidly plan, predict, prove & pivot your investments.

About us

Proof is the only AI-native GTM performance platform that enables you to plan, predict, prove & pivot your go-to-market investments in real time.

Website
https://www.proofanalytics.ai
Industry
Software Development
Company size
11-50 employees
Headquarters
Scottsdale , Arizona
Type
Privately Held
Founded
2019
Specialties
ROI Analytics, Marketing analytics, Marketing Mix Modeling, Data science, Data Analytics, Optimization, Marketing Resource Management, and Marketing Performance Management

Locations

  • Primary

    10869 N. Scottsdale Road

    Suite 103-299

    Scottsdale , Arizona 85254, US

    Get directions

Employees at Proof Causal.ai

Updates

  • Aaron Hassen is a guy you need to be following. He’s a careful, sober-minded professional marketer who really wants to know, to understand, and to move into the future with great purpose and energy. Aaron and I spent time talking about #CausalAI in the GTM use case, and why it’s the only approach to understanding what some call “attribution.” That sort of binary answer sometimes isn’t popular, and some like to argue about it, but like the Law of Gravity it never loses. I hope you enjoy Aaron’s podcast as much as I did…and do!

    View profile for Aaron Hassen

    Want to see your sales plummet? Pull your marketing investments. This is why it's important for companies not to be shortsighted. It is the mistake data analytics expert, Mark Stouse of ProofAnalytics.ai sees time and time again working with B2B companies. According to Mark, "Marketing is a sales multiplier. It makes Sales more efficient." By it's nature, marketing efforts take time to produce results. That time lag is often viewed by executives as failure. But just as dependably as "red apples seeds produce red apples," smart marketing investments produce tangible sales results. Catch my full interview with Mark Stouse on AI, Analytics and the Future of Go-To-Market now on YouTube, here: https://lnkd.in/eERc5iYy

  • AI-Generated Strategy, Built for Your Reality Most “strategies” today aren't strategies at all. They're just frameworks—general, static, high-level, and disconnected from the real-world challenges a company faces. For example, _____________-led GTM is not a strategy. It's an operational outline of something that might be worth something if you de-risk it first. At ProofAnalytics.ai, we take a completely different approach based on the most robust Generative, Analytical and Causal AI-powered capabilities. Here's one of quite a few examples: We use AI to generate custom, success-probable business strategies—not templates or frameworks, but highly tailored, execution-ready plans that factor in many things that people often don't. Here’s how it works: 1️⃣ You complete a short but very specific questionnaire about your company’s goals, market headwinds & tailwinds, historical performance, and key objectives. 2️⃣ Our AI engine—leveraging a range of OpenAI perspectives—analyzes your specific inputs to generate a business strategy with a high probability of success over a defined time period. 3️⃣ Then we go far beyond strategy, delivering a tightly integrated operational layer that telescopes from high-level insights down to real execution. The deliverable you receive includes a very robust, structured KPI punch list covering controlled factors (internal execution, GTM effectiveness, customer retention, etc.) and uncontrolled but highly relevant factors (market trends, competitive shifts, economic cycles, etc.). This is incredibly valuable for: 🚀 Pre-revenue startups—looking to build depth into investor decks and de-risk their go-to-market plans. 🏢 Mid-sized and large enterprises that need to explore and de-risk different strategic and operational paths forward with full visibility into execution and metrics. And this is just the beginning. This structured process enables you to go to the next step: counterfactual “what if” exploration at scale. This gives companies and teams a clear, data-informed way to test potential futures before making critical decisions. Research is super-important. But's it's static data existing in an ever-changing network effect sort of world. ProofAnalytics.ai inverts the traditional relationship between teams and AI, where experienced intuition and gut-feel becomes valuable co-pilots to causal modeling. No more disconnected frameworks. Just real strategy, built for real-world execution. #AI #BusinessStrategy #CausalAI #ProofAnalytics #AnalyticalAI #KPIs #OperationalExcellence #CounterfactualAnalysis #CFO #Finance #CMO

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