Pure Barre

More than a year after launching our strength-based class, Pure Barre Define™ has been adopted and has become loved more than ever anticipated. Rather than moving away from our core identity of low-impact, high-intensity barre workouts, we focused on the science and research on strength training and integrated resistance training in an organic and on-brand manner, and Pure Barre Define was born. "Pure Barre Define represents more than just an additional class on the schedule — it’s a success story in identifying and meeting a growing demand for strength training while maintaining brand integrity. By integrating scientific principles, listening to member feedback, and leveraging data-driven decisions, Pure Barre continues to shape the future of boutique fitness." - Athletech News So what impact has the class had on our members and our brand overall? Our VP of Training & Technique spoke with Athletech News about the incredible impact the class has had. Read the full feature: https://lnkd.in/gtgjesmX

Our Barre Stronger Challenge Returns! Now in its sixth year, the Barre Stronger Challenge kicks off tomorrow and invites Pure Barre members and new clients to complete 20 classes in 31 days at participating studios through the end of March. Our most physically demanding challenge, 28,000 participants tackled this one and utilized all four class formats: Pure Barre Classic, Define, Align, and Empower - that's engagement AND commitment to lift.tone.burn. Full announcement and details on the challenge here: https://lnkd.in/gp-4W4z7

We are proud to announce Pure Barre has ranked #375 in Entrepreneur Media's Franchise 500® list, and ranked #1 in our category, Fitness: Barre. Entrepreneur’s Franchise 500® is the world’s first and most comprehensive franchise ranking. For 46 years, landing a spot on the Franchise 500® has been a highly sought-after honor in the franchise industry, highlighting a brand’s strength and stability.    This accomplishment would not be possible without our incredibly hard-working and devoted franchise owners and studio teams! See the full announcement and rankings below: https://lnkd.in/gib-b7xy

We are kick starting the year with extra incentive to create a consistent routine for our community: challenges! Two options are on offer: The First 10 Challenge, where participants are challenged to complete 10 classes in 30 days, and the Platinum Challenge, where participants are challenged to complete 12 classes a month for 12 months. “These challenges provide participants with the support and motivation they need to incorporate fitness into their daily lives and achieve their goals in a meaningful and rewarding way.” - Caroline Linton, CMO. Read the full announcement and get involved: https://lnkd.in/gCaWEtHw

Push through the burn to go beyond the barre.⁠ Every time you step through the studio doors, make it through the final 10, sink deeper into your pulse, grab your set of weights, every time you show up for yourself...you show up strong beyond the barre.⁠ ⁠ Set the tone for your strongest year yet.  ⁠ #purebarre #beyondthebarre

Age is just a number! As a grandmother to three grandchildren, Pure Barre member Terry has never let anything slow her down, and that includes her age. At age 71, Terry, shares how she fell in love with Pure Barre for the low-impact workout and variety of classes from heavier weight training with Pure Barre Define and finding moments of recovery with Pure Barre Align. Taking Pure Barre class five times a week has helped Terry build full-body strength for her active lifestyle, including the ability to hold a 10 minute plank! Terry had previously completed two marathons, twelve half marathons, eight sprint triathlons, and numerous 5K runs. Read more about Terry’s journey towards longevity here: https://lnkd.in/g-KAw5Rn

Get ready to “pulse in paradise” again with Princess Cruises for the second Pure Barre at Sea: A Tropical Retreat in Summer 2025! Following a successful journey earlier this year, we are thrilled to announce that our next retreat will take place from May 31 to June 7, 2025 aboard Enchanted Princess. Book now: https://lnkd.in/gveqNZtY Read the release: https://lnkd.in/gNk-sF7a

We are so excited to announce Pure Barre is expanding internationally with studios coming to Mexico! The first location is slated to open in Q1 2025 in Mexico City with more locations to follow. This marks our second international market outside of North America, with our first location in Japan set to debut later this year! Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team developing sister brands StretchLab Franchise and Rumble Boxing in the country. Driving Pure Barre’s expansion will be Enrique López, General Director of Boutique X Fitness Studios, who has extensive experience in the fitness space with previous roles at Les Mills Mexico and Kinezis Mexico. We can't wait to bring our full-body, low impact workout to Mexico in the coming months! Full announcement: https://lnkd.in/gxWQhEae #purebarre #internationalfranchising #boutiquefitness Bob Kaufman

Our franchise owners are the heart beat of our studios and the impact our brand has each day on our devoted members' lives! Franchise Owner, Sam Nims, recently spoke with Authority Magazine on how she found Pure Barre as a member during a challenging period in her life, becoming an owner, and what drives her to create the very best Pure Barre experience for her member. Dive into this inspiring story! Read the full interview: https://lnkd.in/g4mfR_52 #purebarre #fitnessfranchise #barre #barrefitness #fitnessadvice