Purpose

Earlier this month, we brought our cultural campaigning and creative agency roots to the stage at Culture Con 2025 in Mumbai! In partnership with Culture Con, we participated in a series of sessions: Spotlight on the PASI Framework: Purpose's Tanisha A. presented the Participatory Arts for Social Impact (PASI) Framework, and invited creatives to explore the framework and resources for themselves. The PASI Framework was developed with partners to help practitioners co-create art interventions with impacted communities in ethical and inclusive ways. The Leftovers We Don’t Talk About: In a series of lightning talks hosted by Purpose's Sonali Bhasin, we explored how creativity and culture can shape how we see and waste food. The session kicked off with a presentation of insights from our Waste Nako Re campaign in Indore and Pune, followed by powerful talks from: Divya Ravichandran of Skrap, who shared how cultural expectations have shaped up the amount of food waste we produce at weddings and festivals. Anisha Rachel Oommen of Goya Media , who shared how creative storytelling and cultural narratives can make waste ingredients seem valuable again. A few takeaways: 1. Culture and campaigning can shift what feels aspirational, including responsible behavior towards our planet. It's up to us to use our creative powers to create a better future. 2. Culture can humanize something as complex as food waste. 3. Collaboration between design, advocacy and community-led action is key to impactful and sustainable empowerment. It was inspiring to see so many creatives, campaigners and more come together to spark change. Thank you to Culture Con for having us! Festivals From India Rashmi Dhanwani Harpreet Bagga Mandira Kalra Kalaan

🎉 ONE BILLION VIEWS AND COUNTING! 🎉 This week, we’re celebrating our Verified Champions program. Over 18 months, more than 100 creators have joined us to talk about climate change in personal, engaging and emotive ways. Between them, they have shared more than 900 videos online, which have now received more than one billion views! From Brazil’s indigenous activist Djuena Tikuna sharing traditional ecological knowledge, to Indonesia’s Ikbal Alexander documenting innovations at his own recycling center, to the UK’s environmental scientist Laura Young breaking down complex climate science - our diverse network of Champions is reshaping how the world talks about climate change. We’re building a healthier climate information ecosystem where trusted voices from every community share accurate, culturally relevant stories that drive real action. Our Champions counter misinformation, build climate literacy, and inspire millions to see solutions in their own neighborhoods. Each video represents hours of research, community-building, and storytelling, and each view represents someone learning something new about climate action. Thank you to every Champion who has shared their story, every viewer who has engaged, and every person working to accelerate the global energy transition. Find our Champions’ stories on TikTok by searching #verifiedchampions and #agentesdoverificado We’re always looking for new ways to collaborate! If you would like to work with Verified, send us a message.

At the Philanthropy Australia Leadership Summit in Canberra last week, our Co-CEO, Simon Goff, moderated a powerful panel exploring what leadership is needed to help us get through the crises that are affecting communities across the world. Joined by Andrew Hudson (Centre for Policy Development), Darrell W. (Intrepid Travel), and Annabelle Chauncy OAM (School for Life Foundation), the discussion tackled the reality of retreating global aid and what emerges when traditional power structures step back. Three key insights emerged: 🌟 Leadership from Unexpected Places: Building unusual alliances is a core pillar of successful movement building. New leaders from outside traditional sectors can be effective voices, reaching audiences that conventional groups can't connect with. ⚡ Crisis as Catalyst: While the scale of global polycrisis can feel paralyzing, current disruptions are clearing ground for necessary innovation and fundamentally shifting where solutions originate. 🏘️ Solutions from Communities: Real, sustainable change comes from investing in local leadership and recognizing that communities experiencing problems are best positioned to solve them. The conversation emphasized moving beyond paralysis in the face of global challenges toward personal and collective action. The future belongs to all of us. We need leaders willing to step up from unexpected places, to see crises as a catalyst, and to trust that solutions will emerge from the communities that need them most. Thanks to Australian International Donor Network and Judith Neilson Foundation for sponsoring this vital conversation about the future of global leadership and impact. #Leadership #GlobalDevelopment #SocialImpact #Australia

📢 We’re Hiring: Special Assistant to the Chairman, NY This role is ideal for a proactive, smart, and driven individual, who is looking to work with a high-functioning social impact leader and gain valuable insight into how to build and manage relationships with industry leaders, thought leaders, and globally recognized names. This is a fast-paced role, which requires a high EQ and attention to detail, along with strong stakeholder management skills and stellar writing and communication skills. 📍 Location: New York, NY ⏳ Full Time 🔗 Apply by August 5: https://lnkd.in/epVQxNeG Know someone who’d be a great fit? Tag them or share this post! #NowHiring #SocialImpactCareers #PurposeDriven

Yesterday, the International Court of Justice (ICJ) delivered its long-anticipated advisory opinion on climate change and human rights—a milestone moment that could reshape how the world views responsibility and accountability for climate ambition. This opinion is a powerful testament to the persistence of a few, showing how bold ideas can become global turning points. Congratulations to all who played a role—both in the spotlight and behind the scenes—especially Center for International Environmental Law (CIEL) and Pacific Islands Students Fighting Climate Change. "The opinion affirms what frontline communities, Indigenous peoples, and youth have long known: climate harm is real, present, and unjust. Let’s be clear—this is not the end. It’s a tool for action. The next step is ensuring it reaches those most vulnerable and strengthens the broader movement for climate justice." Siddharth Pathak - Senior Director Global Climate Strategy, Purpose

Exciting news 🏆 MOSAIC has been recognized as “Best Waqf Collaborator” by the Minister of Religious Affairs of Indonesia for our Forest Waqf program. This is an honor we share alongside some of the most respected names in Islamic philanthropy. MOSAIC (Muslims for Shared Action on Climate Impact) is an organization co-founded by Purpose alongside individuals from major Islamic organizations, media, NGOs, and academics. Now a foundation, MOSAIC aims to provide a platform for Indonesian Muslims to voice their climate aspirations and act on them. This recognition is a testament to the impact we’ve made in less than three years, showing that climate and faith-led solutions go hand in hand. Learn more about this foundation at https://lnkd.in/e9SKbTeZ. #IslamicClimateMovement #Waqf #ClimateAction #MOSAIC #Indonesia #philanthropy Aldy Permana

Last week, our Purpose Kenya team joined climate leaders, innovators, and change makers at TED Countdown in Nairobi, Kenya, where the conversation was all about advancing bold, African-led solutions to the climate crisis. One of the most powerful moments? Hearing Mohamed from the Global Methane Hub call for urgent action on methane emissions. A reminder that cutting methane is one of the fastest, most affordable ways to slow global warming, especially in agriculture-driven economies. His message aligns with our belief that climate solutions must be locally grounded, community-driven, and fueled by innovation. We also joined a vibrant side event on Rwanda’s growing electric vehicle ecosystem, from charging infrastructure to green mobility for public transport and delivery services. It’s the kind of systems-level thinking we champion at Purpose, where climate ambition meets real, scalable solutions. TED Countdown wasn’t just about ideas—it was about building community. We left inspired and energized to keep accelerating African-led climate action that is inclusive, just, and future-facing. #ClimateAction #PurposeDriven #TEDCountdown #AfricanClimateLeadership #NarrativeChange #SystemsSolutions

What does it take to evaluate collective action meaningfully? 💡 Purpose was thrilled to host a full house at our panel discussion, “The Promise of People Power: Sketching Equity-Centered Evaluation for Collective Action,” held at #EvalConclave2025 and the Summit for the Future of Evaluation last month in Colombo, Sri Lanka. With an incredible lineup of impact specialists, practitioners, and curious minds, the session explored the complexities, tensions, and possibilities of evaluating collective action and embedding equity in every step of the evaluation practice, drawing on deep field experience, behavioural insights, and participatory practices. 💬 Key insights from the discussion: 🔹 Collective action is not linear — a deliberate act of convening and constructive processes between a diverse set of stakeholders, collective action involves negotiation, critical reflections, and reclaiming spaces. Evaluations must be designed to embrace this complexity. 🔹 Behavioural science offers evidence-based levers to help close the gap between intention and action and can illuminate how change happens at both individual and systems levels. Evaluations can shine a light on these behavioural pathways. 🔹 True participation in evaluation starts at the design stage, not just in methods. Equity-centered evaluations must honour lived experiences, context, norms, and lived realities. 🔹 Art & cultural storytelling when dovetailed with data-led storytelling becomes a powerful tool to build empathy, trust and ultimately sustained support for collective action. 🔹 Evaluators must shift from being “surveyors” to learning partners. We need more spaces that bring together participatory action practitioners, behavioural scientists, and equity champions. 🙏 Big thanks to our wonderful panelists: Anusha Chandrasekharan, Lead, Programmes, Praxis Institute for Participatory Practices, India, Dr. Sneha Shashidhara , Senior Research Fellow Centre for Social and Behaviour Change, Ashoka University, Srilakshmi ., Founding Director & Chief Social Behavioural Change Strategist at Insomanywords Private Limited, our in-house moderator, Harpreet Bhullar, Associate Director, Impact Measurement & Learning, Purpose, our thoughtful participants, and the event organisers at Community of Evaluators - South Asia and UNFPA Independent Evaluation Office for creating this space to convene this rich conversation. Let’s keep reimagining what collective action evaluation should be — equitable, participatory, creative, and deeply rooted in social contexts and realities. #EvalConclave2025 #Eval4Action #EquityInEvaluation #SocialChange #CollectiveAction #SystemsChange #PurposeClimateLab

Can handicrafts shape the stories we tell and the futures we dare to imagine? 🧶 At Purpose, we’ve witnessed the quiet power and resilience of India’s handmade crafts. Far beyond objects of beauty, they are becoming mediums for climate action, community building, and reimagining equity. In our latest blog, Creative Strategy Manager Tanisha A. takes us on a journey from Kanpur to Bengaluru, exploring how thread, pattern, and cloth are being used to tell untold stories — from stitched messages about Delhi’s air pollution to a 20-foot quilt stitched with collective memory and hope. Discover how artisans, impacted communities and everyday citizens are using thread, pattern, and cloth to shift mindsets and spark change. This isn’t just storytelling. It's a connection. It’s collective power. It’s transformation. Let’s celebrate our craftspeople not just as tradition bearers but as changemakers. Read the full piece: Crafting New Narratives: India’s Handicrafts and Their Role in Social Impact 🔗 https://lnkd.in/e-bAfzCx #CraftForChange #ParticipatoryArt #SocialImpact #PASIframework #EkjutKanpuriya #AlliSerona #DesignForChange #ClimateAndCulture #PurposeDrivenDesign #IndiaCrafts #WomenLeadChange #PASIFramework #CreativeDignity #FutureOfCraft Special thank you to our team, partners, and collaborators: Aradhana Nagpal, Curator of the "Constellation of Art, Craft, and Design" exhibition; #CreativeDignity, Volunteer-led network supporting the Indian craft sector; Mahila Housing Trust; Foundation for Indian Contemporary Art (FICA); Niroj Satpathy, Participating artist in "Hawa Mein Baat;" Moumita Basak, Participating artist in "Hawa Mein Baat;" Preksha Sharma,Editor; Tanisha A.; Komal Chaudhry; Ananya Sharma; Mandira Kalra Kalaan; and Samya Ghosh

We’re heading to London Climate Action Week 2025 🌍🌱 We’re excited to share that Purpose will be on the ground at #LCAW2025, joining partners and peers across the climate community to accelerate bold, just climate solutions. Our team will be exchanging ideas and sharing learnings that put people, policy, and the planet at the center of action. A few moments we’re looking forward to: 🗺️ Powering Change: Youth Leading Africa’s Future, 25th June, 10:30 - 11:30 - Goals house 🎬“Now We Can" screening at Animated for Impact, 26 June 2025, 6:30pm. Coldharbour Blue, 259-260 Hardess Street, London, SE24 0HN 🫠The Meltdown: A London Climate Action Week Party, Tue 24 Jun 2025 7:00 PM - 11:45 PM 🔗View the Full LCAW Schedule here: https://lnkd.in/eZzAHfKp Whether you're attending virtually or in person, we invite you to follow along or meet us at LCAW! #LCAW #ClimateAction #ClimateJustice #EMEA Harpreet Bagga, Isobel Bruce, Siddharth Pathak, Sophie Hollows, Corina Shika Kwami, PhD, Simon Goff, Clare D. Nathan Lewis, Sam Jackson, Sonia Sheta, Samantha Fennell