Who’s influencing Congress in 2025? Rational 360 analyzed the social media behavior of the 119th Congress to uncover which voices across media, politics, policy, and culture are shaping the digital conversation on Capitol Hill. From journalists and advocacy groups to thought leaders and public figures, our report highlights the most-followed accounts by Members of Congress and what that means for communicators and decisionmakers today. 🔎 Curious who has influence and how to gain it? 📥 Download the full “Influencing the 119th Congress” report: https://lnkd.in/et6GDbaa
Rational 360
Public Relations and Communications Services
Washington, DC 17,245 followers
Delivering results that move audiences, change hearts and minds, and move the bottom line.
About us
The Rational Way: All in Partners Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams. The Rational Approach: Integrated Campaigns We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win. The Rational Difference: Connected Where it Matters. Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process. Visit us on Twitter: @Rational360
- Website
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http://www.rational360.com
External link for Rational 360
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Washington, DC
- Type
- Privately Held
- Specialties
- Strategic counsel; Media relations, placement, & response; Advertising: creative & production (TV, Radio, Print, Online); Strategic writing; New and emerging media solutions (digital, online, and social networking); Crisis management and communications, digital media, digital, advertising, public relations, paid media, and earned media
Locations
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Primary
Get directions
1828 L Street NW
Suite 640
Washington, DC 20036, US
Employees at Rational 360
Updates
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We are proud to share that Cassie Scher, Senior Vice President at Rational 360, has been named to PRWeek’s 2025 40 Under 40 list! This honor recognizes Cassie’s outstanding leadership in public affairs and communications – shaping strategies that cut through the noise, translating complex policy issues for national audiences, and delivering results for clients across healthcare, tech, energy, and beyond. Cassie’s dedication, creativity, and ability to see both the big picture and the smallest detail make her an invaluable part of the Rational 360 team. Congratulations, Cassie!
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At Rational 360, internships and fellowships are more than just learning experiences — they’re launching pads for careers in digital and strategic communications. Our program offers an inside look at the heart of public affairs, digital strategy, and media engagement. Interns and fellows participate in hands-on training sessions like How Washington Works and Introduction to Public Affairs, build practical skills through professional development workshops such as resume building, and gain insight from top D.C. journalists during expert speaker events. From day one, participants are immersed in the fast-paced, high-impact world that drives our work — gaining real responsibility, real experience, and real momentum. Discover open opportunities: rational360.com/careers
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Conversation around President Trump’s tariffs unfolded in strikingly different ways on Truth Social and Bluesky. As the media landscape continues to fragment, tracking divergent narratives is more important than ever, yet data collection from emerging platforms is still in its infancy. Lukas Lehmann breaks down how our social listening team is innovating to fill that gap, what the differing tariff conversations reveal, and what it signals about the future of our media ecosystem. Read the full analysis: https://lnkd.in/evCiMMj6
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We're thrilled to celebrate four outstanding team members recognized on the PRNEWS 2025 Top Women in PR list! 🎉Kesi Lumumba was named an Agency Account Accelerator for her exceptional leadership and unwavering dedication to client success. 🌟Claire Lee, Mallory B., and Meera Rohera were honored as Rising Stars, recognized for their impressive early-career impact, creativity, and drive. Kesi and Claire represented Rational 360 at the awards event in New York, joining a truly inspiring group of industry leaders. We couldn’t be prouder of their achievements—and the bright future they’re helping to shape in public relations.
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Whether in Tokyo, Brussels, or Washington, the message matters — but so does the messenger. Our global campaigns combine local insight with digital scale to reach decisionmakers, wherever they are. Rational 360 supports smart, globally attuned advocacy. https://lnkd.in/e-5idkZc
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At Rational 360, we’re proud to foster an environment where our team members can grow, lead, and make an impact. Stories like those of Khadija Butt and Meg Beaven highlight the dedication, talent, and collaboration that drive our work every day. Ready to make an impact? Explore career opportunities with us: rational360.com/careers
Reflected on the last five years I’ve spent at Rational 360 and all the growth that has come with it in a new blog. Proud of all the great work I have gotten to do at Rational 360 alongside the best in the business Meg Beaven ☺️ Grateful to be part of an amazing team doing exciting things! Read more today: https://lnkd.in/eKggz6rc
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Congratulations to Mallory B., Claire Lee, Kesi Lumumba, and Meera Rohera on being named to the PRNEWS 2025 Top Women in PR list. Kesi was recognized as an Agency Account Accelerator for her leadership and focus on client success. Mallory, Claire, and Meera have been honored as Rising Stars for their early-career impact and creativity. We’re proud to celebrate their achievements and the talent they bring to Rational 360. https://lnkd.in/gWhjRsmt
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Wondering when Congress will be back in session? Our combined 2025 Congressional Calendar provides an easy, at-a-glance overview of when the House and Senate are in session. Download your copy today: https://hubs.ly/Q03jHHN-0
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🎉Ownership matters, and today we celebrated it! At Rational 360, we’re proud to be employee-owned. Our employee stock ownership plan (ESOP) gives team members a stake in our success, reinforcing a culture of collaboration, accountability, and shared growth. Today, we marked another year of employee ownership and long-term wealth building with a celebration of the incredible team behind our impactful work.
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