Serta Simmons Bedding, LLC

📣 Big things are happening at Summer Las Vegas Market! We’re thrilled to unveil two new product launches from our Serta® brand that meet consumers where they are — with comfort, innovation, and value. 🛏️ The new Serta® iSeries NXG™ Collection is the next generation of comfort: immediate cooling, instant pressure relief, and ideal support — all at accessible premium price points. Today's consumer is looking for smarter comfort, and iSeries NXG delivers with clarity, consistency and performance. 📦 The new Serta® Perfect Day® Mattress in a Box offers breathable fabrics, zoned comfort and durable support from Box-to-Bed in Seconds™. It’s the perfect solution for first-time home buyers, guest rooms upgrades, or anyone looking for great sleep on the go. “These launches show what Serta does best — delivering real comfort, at real value, with real innovation,” said Anne Edwards, SVP of Serta Brand Marketing. “We’re proud to meet the needs of today’s shopper with these exciting new additions.” If you're at Summer Las Vegas Market, come by the Serta showroom to take a look! #LasVegasMarket #iSeriesNXG #PerfectDay #Serta #SertaSimmonsBedding #SleepInnovation

We’re excited to welcome Peter DuBois as the new Chief Digital and Technology Officer at Serta Simmons Bedding! Peter will be a member of our senior team, leading digital and information technology strategy across the company, including information security and our eCommerce channels. He brings more than 28 years of experience across technology, eCommerce, operations, and commercial leadership, most recently, as CIO of Flooring North America at Mohawk Industries. “Peter’s experience leading large-scale digital transformations and building high-performing teams make him a great fit for SSB as we continue to strengthen the connection between our digital, commercial, and operational strategies,” said James Loree, Chief Executive Officer. “We’re thrilled to have him on board.” Please join us in welcoming Peter to the SSB team! #LifeatSSB #Leadership #DigitalTransformation #TechnologyLeadership 

This year marks a major milestone - the beloved Serta Counting Sheep are turning 25!   We are excited to celebrate their official birthday month: June!   You’ve likely seen the iconic Serta Counting Sheep starring in our TV commercials, or maybe you’ve spotted the plush toys in stores, or even snagged one from a collector on eBay. But do you know the story behind how these fan favorites came to be? Get the full scoop here: https://lnkd.in/eEq3RhZm   As always, the Serta Counting Sheep have something dreamy in the works — and we can't wait to share what’s next. Stay tuned, and sleep well.

Here's Rebecca Brost who was with some our fabulous customers over Memorial Day Weekend! https://lnkd.in/eihucBts

Our Sales teams were out in full force over the Memorial Day Weekend!

2025 Ops Summit: Preparing for Success & Recognizing Excellence Last month, our Operations Leadership Team convened at our New Wisconsin Plant for our 2025 Spring Ops Summit—an opportunity to reflect on 2024 achievements and align on the strategic priorities for the year ahead.   The Summit featured insights from the Senior Leadership Team, in-depth discussions on key initiatives, and hands-on lean workshops, reinforcing alignment across our operations network.   A highlight of the Summit was our awards banquet, where we celebrated outstanding performance, years of service, and peer-nominated excellence across our operations team. 🏆 2024 Plant Awards 🏭 Safety Plant of the Year – HOUSTON 🏭 Quality Plant of the Year – WISCONSIN 🏭 Most Improved Plant of the Year – GREENE 🏭 Plant of the Year – CHARLOTTE   “We’re in for an exciting and challenging year,” said Rob Burch, Chief Operations Officer. “I was thrilled to have our operations team together, to talk about our 2024 wins and what we will be doing to drive success in 2025. I look forward to seeing great results over the coming months.” Congratulations to all award recipients and thank you to our Operations Team for your continued dedication to excellence. Here's to a successful 2025!   #OperationalExcellence #ContinuousImprovement #Leadership #LifeatSSB Mike Matson Jim Fenton James Kerres Chris Shore

We were thrilled to see the New York Post feature our Beautyrest Series Three Hybrid Plush Pillowtop Hybrid! Victoria Giardina’s review says it all—it truly is the best, period. In the article, Rolf L. Sannes, our SVP of Beautyrest Brand Marketing, provides a overview of what makes the Beautyrest brand stand out, including tips on how to choose the right mattress for you. Victoria also dives deep into her testing process, offering some great insights. Spoiler alert—she wraps up by saying that when choosing a mattress, “you shouldn’t sleep on your decision. You should sleep on this Beautyrest mattress." We couldn’t agree more. We encourage you to visit your nearest mattress dealer and experience it for yourself! #Beautyrest #MattressReview 

It was inspiring to see our sales team canvas the country over the Presidents’ Day weekend, visiting our retail partners and driving excitement during a really important sales period for our category. With nearly 200 posts to LinkedIn (and more than 25,000 Serta Birthday Sheep distributed), the SSB sales team continues to set the standard for customer support! #LifeAtSSB

We’re excited to announce the launch of our new Beautyrest and Beautyrest World Class collections, which complete our Beautyrest brand portfolio. With step-ups in features across collections, the Beautyrest portfolio ensures individualized support and motion separation for a great night’s sleep — at every price point. 2025 also marks the 100th anniversary of the Beautyrest brand! We’re celebrating this milestone with a Roaring 20’s themed soirée at the Winter Las Vegas Market, taking place at Suite B1201. Read more here: https://lnkd.in/eS6CZGAY “Celebrating 100 years of Beautyrest is a monumental milestone for this brand,” said Tim Oakhill, Chief Marketing Officer. “We’re not just offering new products, we’re bringing these innovations directly to our retailers, so that our customers can experience the quality sleep they deserve. We look forward to the next 100 years of empowering people to enjoy a good night’s sleep.” #Beautyrest #Beautyrest100 #LasVegasMarket #LVMKT

Serta is marking a major milestone celebrating 25 years of the iconic Serta Counting Sheep mascot! “Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Kozel-Edwards, SVP, Serta Brand Marketing. “Our sheep have become a symbol of comfort, trust, and a promise of a great night’s sleep.” If you plan on coming to Las Vegas Market, be sure to stop by the Serta showroom at Suite B1265 to join us in celebrating and checking out our premium product lines including the Perfect Sleeper X, Perfect Sleeper Pro, iComfort, and iComfort Pro. Read more here: https://lnkd.in/eWTiUMTh #LVMKT #LasVegasMarket #Serta #SertaSheep #LifeatSSB