Sightly

New Breaking Through the Mayhem episode out now featuring Maureen Bosetti, Chief Investment Officer at IPG Mediabrands. 🎧 https://lnkd.in/e4vpBrJg 📣 “There’s the quantitative analysis—but then there’s the cultural nuance that brings it to life.” In this episode of 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑴𝒂𝒚𝒉𝒆𝒎, Maureen Bosetti shares how her team blends data with deep cultural insight to drive smarter media decisions. From decoding trends to redefining leadership, Maureen talks with Adam Katz about resilience, reinvention, and riding the relentless waves of change in media. 👉 Listen now on our website, YouTube, or wherever you get your podcasts

Have you listened to Sightly's latest episode of 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑴𝒂𝒚𝒉𝒆𝒎 featuring Liane Nadeau, Chief Investment Officer at Digitas North America? 🎧 https://lnkd.in/gMEhXbKG Liane joins Ben Lambert for a conversation about staying close to client needs while keeping a sharp eye on the market. They dig into how to turn insights into smarter media investments and stronger brand impact. Listen now on our website, YouTube or wherever you get your podcasts.

New Breaking Through the Mayhem episode out now featuring Liane Nadeau, Chief Investment Officer at Digitas North America. https://lnkd.in/gMEhXbKG What really drives impact in media today? According to Liane Nadeau, it’s not just about reaching the right audience. It’s about reaching them at the right moment. In this episode, she joins Ben Lambert, EVP of Sales at Sightly, for a thoughtful conversation on the power of context, the evolving role of AI, and how Digitas North America brings strategy, creative, and media together to build brand experiences that stick. They explore the industry’s shift away from audience-only thinking and why the most effective brands are leaning into creativity, timing, and bold ideas to break through. The conversation echoes the work we’re doing at Sightly to level up how contextual strategies drive more meaningful outcomes. 👉 Listen now on our website, YouTube, or wherever you get your podcast.

We’re thrilled to finally share the incredible results from our partnership with United Airlines ✈️ The outcomes prove (once again) that brands don't have to choose between cultural relevance and performance - in fact, performance improves when the two are combined. Sightly delivered a tailored, cross-platform campaign, and the results speak for themselves: • 3x CTR • +20% Engagement • 19pts lift in VCR Huge thanks to Brittany Clauss and the amazing United Airlines, Carat, and dentsu teams for the collaboration on another #SightlySuccessStory. Check out the full case study below, and let’s make your brand next!

Sightly is proud to team up with Givsly for the Great Donation Dunk in NYC! Taking place at the National Basketball Players Association (NBPA) HQ, this high-energy charity event brings together donation games, NBA nostalgia, and a legendary appearance by Walt “Clyde” Frazier—all to support impactful local nonprofits. We’re always looking for meaningful ways to connect with our community and support causes that matter. Learn more and get in the game: https://lnkd.in/dHitkzGB Michael Hill

Sightly’s Brand Mentality® platform has been tracking the cultural momentum behind this summer’s blockbusters and the brand opportunities they create. Swipe through to see what’s driving movie madness in 2025. When brands align with the right cultural moments, they show up where people are already paying attention. Reach out to learn how Sightly helps you catch the moment before it’s gone. 🔗 https://lnkd.in/eK7MggjN

Have you listened to Sightly's latest episode of 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑴𝒂𝒚𝒉𝒆𝒎 with Michael Law, CEO of Carat North America? 🎧 https://lnkd.in/eAYxNJUn Michael joins Ben Lambert for a conversation on what it really takes to lead, listen, and learn—especially when it comes to building teams and environments that deliver for clients. Get an inside look at how one of the industry's top CEOs connects leadership, culture, and client performance. Listen now on our website, YouTube, or wherever you get your podcasts.

Back to school isn’t just a retail moment anymore. It’s a cultural movement shaped by fast-moving trends, shifting values, and digital-first behavior. And the brands that win? They don’t just join the conversation. They lead it. Sightly’s Brand Mentality® platform gives you real-time insights, persona-level precision, and activation across YouTube, TikTok, CTV, programmatic and more so your BTS campaigns stay smarter and more agile than ever. We’ve unpacked what’s driving back to school culture in 2025. 📊 Check out our new infographic for trends, insights and an actionable playbook powered by powered by Sightly’s trend intelligence data. https://lnkd.in/eftwsy7C Want to know how these trends apply to your brand? Let’s talk. https://lnkd.in/eK7MggjN

Excited to share that Julius Giron, Sightly’s Senior Director of Analytics and Insights, is speaking today at the DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions in San Francisco. Julius will be discussing how Sightly’s value-driven, culture-aligned contextual marketing approach helps brands stay relevant in real time. If you are attending the event, be sure to connect with Julius and catch the conversation!

Did you hear that? The most talked-about moment at Wimbledon wasn’t a match point. In case you missed it, the Wimbledon 2025 men’s final was briefly paused. Not because of a bad call, but because champagne corks were popping loudly and even landing on the court, forcing the umpire to stop play, irritating players, and setting off laughter in the stands. A perfect setup for a champagne brand to join the conversation. But no one made the play. On episode 38 of Sightly’s podcast, Michael Law, CEO of Carat North America, used the moment as a timely example of how brands can win by jumping into culture in real time and emphasizing that showing up swiftly and authentically builds brand identity and drives real business impact. That’s where Sightly comes in. Our Brand Mentality® platform tracks cultural moments in real time and gives brands the insight and confidence to take action, with intention and speed. This champagne pop was short-lived, but powerful. The internet lit up. Memes took off. Brands that didn’t act quickly missed their chance to join the fun and connect with tuned-in audiences. At Sightly, we believe speed and cultural alignment are not just nice to have; they separate the winners from the rest. And we’ve built the tech to help brands ace every opportunity. Michael Law and Ben Lambert (Sightly's SVP of Sales) unpack it all on the latest episode of 𝘽𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙏𝙝𝙚 𝙈𝙖𝙮𝙝𝙚𝙢. 🎧 Listen here: https://lnkd.in/eAYxNJUn