SPARK

When brands chase metrics like impressions and clicks without connecting them to real business outcomes, they risk losing sight of what actually matters. 👀 In 𝘠𝘰𝘶𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘦𝘵𝘳𝘪𝘤𝘴 𝘈𝘳𝘦 𝘓𝘺𝘪𝘯𝘨 𝘵𝘰 𝘠𝘰𝘶, our VP of Insights & Media, Nashira Babooram, explores why so much marketing data looks impressive on the surface but fails to drive meaningful results. She breaks down outdated KPIs, weak attribution, and siloed strategies and shares how brands can better connect marketing to real business impact. Read her full article and learn how to bridge the gap between data and impact: https://heyor.ca/gp2Bco #SPARKbrand

We don’t just work in travel. We help shape it so more people can see more of the world with confidence. Millions of travelers with disabilities take trips every year, yet they’re still too often left planning without the trusted details they need. We knew that had to change, so we did something about it. Together with Visit Lauderdale and Tripadvisor, we helped launch the first-ever Accessible Travel Hub of its kind on a major global platform. It's the first time accessibility has been featured at this level of specificity—with real stories, local guides, trip ideas, and honest advice all in one place. This is the work that matters. Seeing the gaps. Closing them. We believe travel should work for everyone, and we're grateful to partners who work with us to build the tools travelers of all abilities need. ✈️ Check it out: https://heyor.ca/V4l5Pc #SPARKbrand

Social media shouldn’t just be a box you check. When used with intention, social has the power to build awareness, earn trust, drive conversions, and strengthen the connection between your brand and your audience. It should be rooted in purpose and built to drive measurable results. Without strategy, even great content can disappear in the scroll. Click through for a look at the principles we use to help our partners grow both the brand and the business behind it through social media. 🚀 #SPARKbrand #NationalSocialMediaDay

It’s not every day you get to work with someone whose email responses are so good you have no choice but to frame them. But after years of working with Norwood Smith from Mainsail Lodging & Development on some of our most memorable hotel branding projects, we can confidently say his one-liners were too good to stay buried in our inbox. As Norwood heads into a well-earned retirement, we put together a little something using colors and fonts from our work, paired with real quotes from the man himself. Zoom in for a good time. #SPARKbrand

More travelers are choosing presence over pace and connection over checklist. And it’s changing everything. 🧘♂️ Dulani Porter explores this shift in her article 𝘞𝘩𝘢𝘵 ‘𝘚𝘭𝘰𝘸𝘤𝘢𝘵𝘪𝘰𝘯’ 𝘔𝘦𝘢𝘯𝘴 𝘢𝘯𝘥 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘪𝘭𝘭 𝘐𝘮𝘱𝘢𝘤𝘵 𝘵𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘛𝘳𝘢𝘷𝘦𝘭—unpacking how a desire for stillness, memory, and meaning is reshaping the way people travel, and how the industry must respond. For brands and destinations, it’s an opportunity to lead with intention, design for rest, and create experiences that stay with people long after they return. ✨ Pause and take a closer look at her insights: https://heyor.ca/hTRxaz #SPARKbrand

There’s always more to the story and more to Baltimore. We’re partnering with Visit Baltimore on the “You Won’t Get It ‘Til You Get Here” campaign, developing creative alongside local photographers, videographers, and artists. Each piece uncovers a different side of the city, bringing its lesser-known stories into focus. From civil rights history to everyday stories of pride and perseverance, from playful energy to a culture of innovation, the campaign invites travelers to rethink what they thought they knew and experience Baltimore on their own terms. Proud to keep this work moving forward and excited to see it featured in TravelPulse! Read more here: https://heyor.ca/YODJs3 #SPARKbrand

Campaign Magazine’s 𝘛𝘩𝘦 𝘞𝘰𝘳𝘭𝘥’𝘴 𝘛𝘰𝘱 𝘐𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘈𝘨𝘦𝘯𝘤𝘪𝘦𝘴 2025 is officially live, and we’re proud to be part of it as a member of the Worldwide Partners, Inc. network! The feature kicks off with a great introduction to Worldwide Partners and collaboration stories from across the network. We’re proud to share that SPARK is featured! It’s a great reminder of what makes this community so powerful: independent agencies coming together to deliver smarter, more flexible solutions for clients everywhere. We’re excited to see this model get the spotlight it deserves. 👏 Check out the full article to see how independent collaboration is shaping the future of our industry: https://heyor.ca/1QnUKr #SPARKbrand

The hospitality industry is evolving, and so are the conversations shaping it. As Airbnb moves into hotel-style services and curated experiences, hotel brands are being challenged to rethink how they stand out, build loyalty, and meet rising guest expectations. We’re proud to have our perspective included in Skift’s latest article alongside leaders from Hilton, Accor, and others. Our EVP Dulani Porter shared her take on how platforms risk losing their edge when consistency and distinctiveness aren’t prioritized. Read the full article here: https://heyor.ca/lXA8us #SPARKbrand

It’s not just about service anymore. It’s about the feeling you leave behind. In 𝘞𝘩𝘺 𝘵𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘛𝘳𝘢𝘷𝘦𝘭 𝘉𝘦𝘭𝘰𝘯𝘨𝘴 𝘵𝘰 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦-𝘍𝘪𝘳𝘴𝘵 𝘉𝘳𝘢𝘯𝘥𝘴, Dulani Porter breaks down what really matters to today’s travelers and how brands can keep up. Click through for 5️⃣ key principles defining experience-first travel and dive into her full article here: https://heyor.ca/8J8vDE #SPARKbrand

We’re rebranding a place that’s close to home—one we’ve been to, driven past, or grown up around. Printouts on the table. Palettes, type pulls, and ideas starting to take shape as we work to make it all make sense, piece by piece. It’s warm, welcoming, and has just the right amount of edge. 🍸🌺🏊♂️ And let’s just say… the coconut milk may be off, but this rebrand? Piper, no… it’s right on track. 😉 #SPARKbrand