Turn every insight into a competitive advantage. With Kokai, every decision is backed by data and our industry-leading AI. From performance marketing to brand building, Kokai has all the advanced features you need to succeed. The industry’s most powerful AI embedded throughout the platform. Seamless access to the world’s best ad inventory. The biggest marketplace of third-party measurement partners. With Kokai, you get the visibility, speed, and control to truly understand your audience, optimize in real time, and deliver results that matter: https://bit.ly/4oPtFf0
The Trade Desk
Technology, Information and Internet
Ventura, CA 240,656 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Giving back, together. We've wrapped up our 2nd annual global HEART Volunteer Day — a powerful celebration of impact, community, and connection. Across our offices worldwide, our teams stepped away from their desks to lead meaningful, people-powered initiatives that reflect the very best of who we are. From local park clean-ups to donation drives and hands-on support for nonprofit organizations, we came together to make a difference. This isn't just a day of service within our local communities — it's a celebration of our values in action, a chance to forge deeper bonds with teammates, and a reminder that giving is part of who we are. We're proud of the incredible impact we made in our communities — and even more proud of the connections we're building along the way. #WeAreTheTradeDesk
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Inside this edition of The Current: - Streaming dominated this year’s upfront deals as the market shifts towards flexibility and performance. - Popular sports outside the U.S., from F1 to tennis, are gaining momentum with American audiences. - At a major AI conference in Vegas last week, health care was the biggest topic.
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McDonald's and its agency partner in Canada, OMD, are demonstrating how brands can harness structured, privacy-conscious data to help drive measurable outcomes across every channel. To build a future-resistant strategy around first-party data, find out how McDonald's is using our solutions to activate its data with precision to maximize results: https://bit.ly/4mJXpb6
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Generative AI is helping advertisers tailor ad creatives to the environments where performance happens at scale. Whether you're scaling dynamic visuals or adding high-impact audio, the GenAI solutions available through Kokai's growing creative marketplace provide a smarter way to bring your message to life — one that's faster, easier, and tailored for today's omnichannel campaigns.
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Inside this edition of The Current: - Substack is a success story off the power of premium content. Next up is an advertising business. - YouTube is under the microscope as part of Australia’s under-16 social media ban. Marketers are already reassessing their dollars. - Plus: State Farm's Patty Morris joins The Big Impression podcast to talk about joining forces with Travis Kelce’s mom at an NFL game — with two days’ notice.
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While the amount may vary depending on the brand, all marketers have access to some form of first-party data. The good news? In Kokai, a little goes a long way. Whether you have access to site- and app-visit data or you have extensive data around conversions and customer lifetime value, you can put it to use in our platform to unlock its full potential: https://bit.ly/4meiZF3
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Inside this edition of The Current: - Disney’s ESPN announced deals with the NFL and WWE this week. What does it mean for advertisers? - Interpublic Group (IPG), Stagwell and more are embracing AI-savvy leaders to future-proof their kingdoms. - Plus: We interviewed ad tech guru Ari Paparo about his new book, Yield.
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ZURU Edge, a global new-age consumer goods company, launched a campaign via the Walmart DSP, powered by our platform, for one of its brands, Goodlands, a pet food line for cats and dogs that centers on ingredient traceability. It activated Walmart's retail data using an omnichannel campaign across connected TV, video, and display. The campaign delivered impressive results, including 79% of dog food purchases made by first-time ZURU customers, 65% ROAS for cat food, a 7% lift in purchase intent for dog food, and an 8% lift in purchase intent for cat food.
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Retail data is shaping the future of digital advertising, allowing brands and advertisers to reach a wider — yet more precise — audience using data based on actual shopper behavior. To help understand the potential value and impact of retail data on upper-funnel campaigns, we invited 18 European brands to participate in a test-and-learn study, designed to explore — and prove — three hypotheses.