Monocle

Former Cofounder and CEO at Chubbies, Kyle Hency on why getting personalization right is so important for growing brands: "The path to profitability lies in personalization efforts across the customer journey, but specifically within tailoring your touchpoints to each individual customer. Monocle is a major unlock for brands looking to achieve this." Kyle did a full breakdown on how he looks at personalization. Read it here: https://lnkd.in/gWsNmkcQ

Twillory CMO Andrew Gluck set out to leverage customer behavior data to improve their email abandonment flows. But with so much data and endless manual testing his team struggled to fully execute on that vision. Enter Monocle 👋 ✨ We analyzed Twillory’s real-time behavioral data to build a personalization model tailored to their brand. 👖 Our AI plugged into their ESP to create custom journeys based on each customer’s preferences and purchase intent, increasing their conversion rate by 37%. 📈 Abandonment flows are now continuously optimized, saving the team hours of manual testing while driving stronger performance. We’re proud to support innovative brands like Twillory with smarter retention tools. Read the full case study here: https://lnkd.in/efUrPwWP

We’ll be at Shoptalk Chicago this September! 🌭🍕 Between hot dogs and deep-dish, let’s talk retention: ✨ How to keep your lists healthy ✨ How to engage the right customers at the right time across Email + SMS ✨ And what *true* personalization in your retention efforts looks like Looking forward to connecting with brands who want to improve their retention marketing. Grab a time to hang here: https://lnkd.in/gJVdFBtu

👖 TPJ: The Perfect Jean wanted to improve their abandonment email flows. So what did they do? Stopped treating every customer the same. Instead of one-size-fits-all, they used Monocle’s AI to analyze hundreds of data points per subscriber — intent signals, behavior, purchase patterns — and automatically create a custom email journey unique to each person. The impact was huge: 📈 +22% higher conversion on abandonment emails 💰 +10% lift in average revenue per user 🚀 All without offering bigger discounts It’s incredible to see the impact when brands use AI to unlock their data and deliver truly personalized interactions. Here's the full case study: https://lnkd.in/daydCfvr

🎆 Happy Independence Day from the Monocle team!

👙 JOLYN wanted their very first customer interaction to do more than just capture emails. They wanted it to drive revenue. So they used Monocle’s AI to personalize their welcome pop-up in real time, adapting timing, message, and offers for each visitor. 📈 The result? A 22% lift in revenue per user. Check out the full case study here: https://lnkd.in/dAbXb6Ss

We sat down with Jonathan Tsao at True Classic to hear how they’re using Monocle’s AI to take retention marketing to the next level: 🎯 Smarter campaign segmentation that automatically excludes low-intent subscribers ✉️ Dynamic incentives sized to each customer’s intent 🛍️ Personalized welcome offers that adapt in real time The impact? Less manual work, more precision and a 10x lift in bottom-line profitability.

Last week we kicked off our Summer Dinner Series by hosting an amazing dinner with incredible brands at Felix Trattoria in Venice, CA! Thanks for joining us: Randall (Bailey) Elie, Kerry Cramer, MBA, Sara Abitbol, Reza Dawood, Bobby Asplund, John Dyall, Michael Laiken, Hank Watt, Sharon Choi, Rita Zahir, Maria Medina, Tina Manning, Mark Lotman, Jake Brawley, Chase Alderton If you want to get on the list for the next invite-only dinner, message us!

Happy Father's Day to all the hard working dads in ecommerce and beyond!

📦 A customer who’s never bought needs a completely different message than someone who’s already on a subscription plan. Personalization is about understanding where someone is in their journey and meeting them there. As Ben Zettler at Zettler Digital put it: “There’s a big difference between someone who’s bought once and someone who’s bought five times. Your message has to reflect that.”