YipitData

"Virality-Driven Brands Are Taking a Slice of the Beauty Pie" — our latest report in collaboration with SPATE — reveals how a new wave of beauty brands is turning online buzz into real-world gains. 🌟 From skincare and makeup to fragrance and hair, these brands aren’t just getting noticed — they’re gaining share, reshaping consumer expectations, and challenging category leaders. But turning viral success into long-term growth requires more than momentum alone. This report covers: ↪️ Leading virality-driven brands by category ↪️ The challenges of sustaining viral growth ↪️ What brands and retailers need to watch in this fast-moving space 📌 Read the full report: https://lnkd.in/g8pPDRi2 📌 Read the WWD article: https://lnkd.in/e37mT3EA #BrandInsights #ConsumerTrends #RetailStrategy

Introducing our 2Q25 Consumer Goods PM Chartbook, a concise yet comprehensive resource featuring over 30+ slides of charts, tables, and insights on key trends and performance drivers across our Consumer Goods tickers. This streamlined resource provides a quick, high-level read while capturing the essential data and bigger-picture insights you need. Inside the Chartbook: 🔹Overarching themes: Recent Consumer Goods growth trends by category; pricing analysis by retailer and category (tariff impact) 🔹Brand & retailer highlights: Trends by franchise at NKE, brand market share at DKS, drivers of growth at ULTA and LULU, beneficiaries from Temu's pullback 🔹Restaurant highlights: LTO attach rates (e.g. CMG Honey Chicken, DPZ Parmesan Stuffed Crust), item and deal mix (e.g. WING 20 for 20), 3PD share (SBUX) Access the Chartbook: https://lnkd.in/ePpzu25h

🚨 It’s tomorrow! Don't miss our live webinar covering a recap of beauty in 1H🚨 Join our product experts, Madison Kuchar, Chelsey Birgisdóttir and Ally Flechsig tomorrow, August 5th at 2:00 PM ET on our 1H Beauty Recap 2025 – What’s New, What’s Next — a data-packed session from YipitData where we’ll break down the stand-out trends that are shaping the beauty landscape so far this year. We’ll cover: 💄 A pulse check on where brands and categories stand mid-year 🛍️ Shopper behavior shifts — including the rising demand for exclusivity and newness 🔁 The growing blur between skincare and makeup 🌸 Deep-dives into categories including blush and fragrance 📈 Forward-looking insights to help you plan for the second half of 2025 Register now: https://lnkd.in/e7-gYtF4 #BeautyWebinar #BeautyInsights

💥 Beauty Insights from Amazon Prime Day – July 2025 Our new YipitData report unpacks how Amazon pulled share from other beauty retailers during the event—while boosting sales in skincare, mascara, fragrance, and more. 🔍 Inside the report: - Variation across subcategories, led by gains in skincare - Prestige brands like Charlotte Tilbury, Tarte, and Olaplex saw major lifts - Top-selling SKUs across makeup, skincare, haircare, and fragrance 📥 Access the full Beauty report here: https://lnkd.in/eNQpRVty #BeautyInsights #AmazonPrimeDay

Introducing our 2Q25 APAC Sector PM Chartbook, a concise yet comprehensive resource featuring over 30+ slides of charts, tables, and insights on key trends and performance drivers across our APAC tickers. This streamlined resource provides a quick, high-level read while capturing the essential data and bigger-picture insights you need. Inside the Chartbook: 🔹Top-Line Highlights: 2Q recap with high-level takeaways across key APAC sector names 🔹Granular Insights: Snapshot of platforms market share dynamics, category trends with subsidy impact, China Gen AI trends 🔹Brazil Competition Shopee vs. MELI: user overlap analysis and GMV trends following MELI’s lower free shipping Access the Chartbook: https://lnkd.in/ewZgPVB9

📣 Amazon Prime Day 2025: Home Improvement Performance Unpacked YipitData’s latest report breaks down how Amazon’s 4-day Prime Day event impacted key retailers like Home Depot and Lowe’s—and takes a closer look at performance trends across key categories including Gardening, Outdoor Cooking, and Tools. 💡 Highlights include: - Category-level performance trends across lawn care & outdoor cooking - Shopper behavior shifts—more value-driven, utility-focused purchases - Top-selling SKUs that won GMV during the event 📊 Download the full Home Improvement report here:  https://lnkd.in/e3thw_cg #HomeImprovementInsights #AmazonPrimeDay

Introducing our 2Q25 Financial Services PM Chartbook, a concise yet comprehensive resource featuring over 20+ slides of charts, tables, and insights on key trends and performance drivers across our Financial Services tickers. This streamlined resource provides a quick, high-level read while capturing the essential data and bigger-picture insights you need. Inside the Chartbook: 🔹Payments: Key trends from TOST and Square across restaurant, retail, and services spending 🔹Consumer Lending: Loan originations and GMV momentum from UPST and BNPL players amid macro uncertainty 🔹Trading Platforms: Retail trading activity and sentiment across asset classes for HOOD and COIN Access the Chartbook: https://lnkd.in/eRhzWRfK

Introducing our 2Q25 Media & Internet PM Chartbook, a concise yet comprehensive resource featuring over 25+ slides of charts, tables, and insights on key trends and performance drivers across our Media & Internet tickers. This streamlined resource provides a quick, high-level read while capturing the essential data and bigger-picture insights you need. Inside the Chartbook: 🔹Digital Advertising & Social Media: Platform-tracked growth and engagement trends (GOOGL, META, PINS, RDDT) 🔹iOS App Store External Payment Update: Impact of external payment links on US subscriber gross adds (SPOT) 🔹Content-Driven Platforms: Ongoing usage and engagement trends (NFLX, RBLX, TTWO, EA, DUOL) 🔹Telecom: Impact of early 618 promos on iPhone sell-through in China (AAPL) Access the Chartbook: https://lnkd.in/eYKYynMp

📊 New Report: How Prime Day Influenced Beauty Spending Our latest analysis looks at how the four-day Amazon Prime Day event impacted beauty spending across categories, brands, and retailers. Using recent transaction data, the report highlights product and brand performance, shifts in shopper behavior, and how Amazon gained share during the promotion.   📌 What’s inside:  💄 Beauty categories that gained or lost share during Prime Day  🌟 Top-performing brands like Tarte, Medicube, Sol de Janeiro, and Nutrafol  🔄 Shopper migration from Ulta, Target, and Walmart to Amazon  🧴 Subcategory trends in skincare, mascara, sunscreen, and more   Read the full analysis 👉 https://lnkd.in/eNQpRVty  #AmazonPrimeDay #BeautyInsights

Introducing our 2Q25 E-Commerce PM Chartbook, a concise yet comprehensive resource featuring over 25+ slides of charts, tables, and insights on key trends and performance drivers across our E-Commerce tickers. This streamlined resource provides a quick, high-level read while capturing the essential data and bigger-picture insights you need. Inside the Chartbook: 🔹Top-Line Highlights: 2Q recap and early 3QTD high-level takeaways across e-commerce platforms 🔹Granular Insights: Snapshot of category trends, Prime Day performance, delivery times, and customer growth 🔹Tariff Impact & Wallet Share Shifts: Pricing and wallet share shifts from tariffs and Temu/Shein pulling back in the US Access the Chartbook: https://lnkd.in/edKUMY5T