What I Learnt Today #133 I Startup Mondays Your first Sales hire should be in Marketing. A few weeks back David Cummings wrote about The Double Sale. A sales rep he was speaking with about selling the different softwares he has been selling through his career quipped about his latest job: “now, I don’t have to make the double sale”. The Double Sale - Cummings goes on to explain - “is when you have to first sell the prospect on why they even need your product, and then the second sale is your actual product.” So what do you, as a startup founder, do to tackle this obvious challenge that your sales team / process will face? #alwayslearning #startups #thedoublesale
