The Book Leads – Episode 12: Connor DeLaney and They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer For this episode, Connor, in breaking down the book, shares with me the power of meeting the customer where they need to be by making their experience as streamlined and efficient as possible. We share stories of what drives us to help others, striving for efficiency, and the simplicity companies often abandon when they turn a blind eye to their everyday resources – their people. Connor is the Member Success Manager at IMPACT+. An innovator at heart, Connor is always bringing new ideas to the table and challenging the norm to find better solutions for both the teams and communities he is a part of. If you ask him, he combines his passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. Some highlights from the episode: · Connor’s foundational desire and ability to help others has parlayed into building a better experience for his organization, its customers, and himself. · How fear, whether at the individual or organizational level, can keep us from offering our fullest service to our customers and those around us. · The power of building trust. Other books referenced: · Quantum Marketing by Raja Rajamannar · Talk Like Ted by Carmine Gallo · Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller How would you describe your customer experiences, both those where you serve the customer and those where you are the customer? How can they get better? How DO they get better? SHARE BELOW! Learn more about IMPACT+ Website: app.impactplus.com LinkedIn: https://lnkd.in/eFSvVBUR Check out the episode at the links below! -- YouTube Page: https://lnkd.in/ey_KTZe -- Spotify: https://lnkd.in/etCRYyc -- Google Podcasts: https://lnkd.in/eu-Re-P -- Apple Podcasts: https://lnkd.in/dxRSTXZX -- The Book Leads - Blog Post: https://lnkd.in/eFb76ck #podcast #books #coaching #leadershipcoaching #leadershipdevelopment #business #Marketing #content #video #customerengagement #sales #communications
#TheyAskYouAnswer all the way! So glad we could sit down and have this conversation together John, not only a great conversation but also a fantastic host to have this convo with. Love how you summarized the convo around trust and overcoming fears to listen to and help our customers make the right decision for them. Let's do it again some time!
💯 Connor DeLaney. Always lean in to honest and transparent content for building trust with customers.