John M. Jaramillo, MBA, MSOP’s Post

NEW PODCAST EPISODE! The Book Leads – Episode 60 – Patricia Ortega, MS & Building A Story Brand Clarify Your Message So Customers Will Listen In this episode, two coaches and podcast hosts discuss branding and building it up before the audience is even there. The tough challenges Patricia, a Career Transition Coach and host of the podcast The Uncommon Career, had to overcome early in her life set the stage and lay the foundation for the work she’s doing today helping people recognize their value and tell that story to the world. This was the perfect book for Patricia to discuss with me. In general, people are horrible at telling our stories – our REAL stories – and using them to reflect who we really are. So, we need to dial it in and tune it up. And that’s exactly the work Patricia does to help others. Episode Highlights · Breaking out and building up from the belief she was only ever meant to be at the bottom of the food chain, scraping up what no one else wanted. · The tight parallels between entrepreneurship and being career savvy. · The power of confirmation and validation for others. · A conversation of what Artificial Intelligence (AI) can and cannot provide in the career coaching space. · Confidence doesn’t come from success but from the endless hours -- sometimes of blood, sweat, and tears -- practicing and refining our craft. The MAIN QUESTION that underlies my conversation with Patricia is, How much do we understand our story to then communicate our value to others? I was introduced to Patricia by Erin Harrigan, my guest in Episode 55, in which Erin covered her book, Pursuing Success God's Way: A Practical Guide to Hustle with Heart: https://lnkd.in/esh9CxeA Learn more about Patricia: · Website: theuncommoncareer.com  · Podcast: https://lnkd.in/eawPgnaF