Alex Su

Alex Su Alex Su is an influencer

Chief Revenue Officer at Latitude // Stanford Law Fellow

San Francisco Bay Area
100K followers 500+ connections

About

I’m the Chief Revenue Officer of Latitude Legal, where I’m responsible for scaling our go-to-market efforts & driving revenue growth. Prior to Latitude, I held sales and marketing roles at multiple VC backed startups serving the legal industry. I’m also a Fellow at Stanford Law School and a member of the Fastcase 50, a group recognized for “leading the charge on innovation in the law.”

Before pivoting to the startup world, I practiced law for six years. Earlier on in my career, I served as a law clerk to the Hon. Edmond E. Chang of the Northern District of Illinois and worked for Sullivan & Cromwell in New York. I graduated from Northwestern Law in 2010, where I was an editor of the law review and the student commencement speaker.

Articles by Alex

  • Your Value To The Firm

    Some thoughts on how to become valuable to your law firm, based on some recent developments in the legal industry: 1…

    23 Comments
  • The Software Is Our Associates

    I said “[this] seems like a perfect example of where software could vastly improve our workflow - repetitive task that…

    31 Comments
  • The Role of the In-House Lawyer Has Changed

    Historically, Chief Legal Officers were mainly responsible for handling administrative tasks, and left more complex…

    4 Comments

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Experience

  • Latitude Legal Graphic

    Chief Revenue Officer

    Latitude Legal

    - Present 1 year 9 months

    Latitude provides high caliber contract attorneys to law firms and corporate legal departments. We help you absorb overflow work, add surge capacity, cover parental/medical leave, and more. With Latitude, you can access legal talent—attorneys with Biglaw, in-house, or boutique firm backgrounds—cost-effectively, and without needing to add permanent headcount.

  • Stanford Law School Graphic

    Non-Resident Fellow, Executive Education

    Stanford Law School

    - Present 10 months

    I collaborate with Stanford Law's new executive education program to help develop content, programming, and thought leadership aimed at enhancing lawyers’ business acumen.

  • Ironclad, Inc. Graphic

    Marketing

    Ironclad, Inc.

    - 3 years

    I was the Head of Community Development at Ironclad, where I was responsible for engaging with the legal community through social media and in-person events. Ironclad has always been a few steps ahead of its competitors when it comes to marketing. The community team’s mandate was to focus exclusively on adding value by engaging directly with our target audience of legal professionals. The work our team did ended up influencing a wide range of key metrics across the entire customer lifecycle.

  • Evisort Graphic

    Sales

    Evisort

    - 2 years

    This was the role where I put into practice everything I’d previously learned about sales. In 2019, I joined Evisort, a legal AI startup as its first head of sales when it had about 300k in revenue. During my first year, I launched our first cold outbound channel and brought operational discipline to sales management. The company did well enough to raise a large Series A shortly thereafter. Post raise, I then began to launch content marketing programs through social media to drive…

    This was the role where I put into practice everything I’d previously learned about sales. In 2019, I joined Evisort, a legal AI startup as its first head of sales when it had about 300k in revenue. During my first year, I launched our first cold outbound channel and brought operational discipline to sales management. The company did well enough to raise a large Series A shortly thereafter. Post raise, I then began to launch content marketing programs through social media to drive cost-efficient MQLs and drive brand awareness. Evisort was eventually acquired by Workday in September 2024.

  • Logikcull Graphic

    Sales

    Logikcull

    - 3 years

    This was my first job in sales after leaving the practice of law. I learned a ton about sales and marketing from this job, and saw firsthand how our CEO grew our startup from $0 to $10M in revenue in just 19 months. During my 3 years at the company, I was promoted several times, and helped lead a range of sales initiatives meant to grow our customer base within law firms and corporate legal departments. By the time I left, I had served as a BDR, account executive, and sales manager, and had…

    This was my first job in sales after leaving the practice of law. I learned a ton about sales and marketing from this job, and saw firsthand how our CEO grew our startup from $0 to $10M in revenue in just 19 months. During my 3 years at the company, I was promoted several times, and helped lead a range of sales initiatives meant to grow our customer base within law firms and corporate legal departments. By the time I left, I had served as a BDR, account executive, and sales manager, and had begun to generate my own leads through social media. Logikcull was eventually acquired by Reveal in August 2023.

  • Sullivan & Cromwell LLP Graphic

    Associate

    Sullivan & Cromwell LLP

    - 4 years

    Greater New York City Area

    After law school, I joined one of the best law firms in the country. During my first year, I took a leave of absence from the firm to clerk for a federal judge. After the clerkship, I re-joined the firm, and spent two years representing Fortune 500 clients.

  • U.S. District Courts Graphic

    Law Clerk to the Hon. Edmond E. Chang

    U.S. District Courts

    - 1 year

    Greater Chicago Area

    I was hired by a newly appointed federal judge to serve as his first law clerk. My judge was and continues to be an incredible mentor who stays involved in my professional and personal life. I learned so much from him about legal analysis, civil procedure, and lawyering in general.

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