About
I help small businesses compete with big brands.
Hello from sunny (and yes, hot)…
Services
Articles by Andy
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What Rolex and Kodak Can Teach Us About Branding
What Rolex and Kodak Can Teach Us About Branding
Naming a business or product is one of the most exciting (and stressful) parts of branding. We want it to sound good…
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Staying Visible When Business Feels Quiet
Staying Visible When Business Feels Quiet
When business slows down, it’s tempting to go quiet. To wait it out.
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Not Every Win Is Measured in Dollars
Not Every Win Is Measured in Dollars
I closed a new deal this week. It’s not for a ton of money, and some of the business coaches I admire might even say…
9 Comments -
Stop Overthinking It: How to Make Decisions Faster and Move Your Business Forward
Stop Overthinking It: How to Make Decisions Faster and Move Your Business Forward
“Analysis Paralysis" created with assistance from generative AI tools and Adobe Creative Suite, based on the author's…
9 Comments -
Why Referrals Should Be Your Go-To Marketing Strategy
Why Referrals Should Be Your Go-To Marketing Strategy
“I Have A Referral For You" created with assistance from generative AI tools and Adobe Creative Suite, based on the…
2 Comments -
Serendipity and Spaghetti
Serendipity and Spaghetti
The Networking Story You Didn’t Expect Here’s a little tale about why you’re always networking, even when you’re just…
12 Comments -
Waiting Until December To Plan For 2025?
Waiting Until December To Plan For 2025?
There are only 93 days left until 2025—and the time to start planning is now. With Halloween just 31 days away…
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7-step Mid-Year Brand Checkup
7-step Mid-Year Brand Checkup
Summer is here, bringing well-deserved downtime—why not take advantage of it? I went to the beach with my family last…
2 Comments -
Downtime
Downtime
Happy Thursday from the home office in Phoenix, where summer break means we stay inside until it cools off (so I’ll see…
10 Comments -
Introducing Solo(ish) - my new LinkedIn Project
Introducing Solo(ish) - my new LinkedIn Project
Happy Tuesday from the home office in Phoenix, where we already had our first 100-degree day of the year! In 2015, I…
6 Comments
Activity
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I’m out in the world today, sharing the stage at Phoenix Design Week with Evelyn Vega to tell creatives how to differentiate themselves in the…
I’m out in the world today, sharing the stage at Phoenix Design Week with Evelyn Vega to tell creatives how to differentiate themselves in the…
Liked by Andy Brenits
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Had another inspiring week in Mexico at the mill. 2+ years of constant (in excess of 25) visits and I am still inspired on every visit. I really…
Had another inspiring week in Mexico at the mill. 2+ years of constant (in excess of 25) visits and I am still inspired on every visit. I really…
Liked by Andy Brenits
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Let’s try something... Use my 18,360 LinkedIn followers and 16,500 connections as your platform! Here’s how 👇 Drop your elevator pitch in the…
Let’s try something... Use my 18,360 LinkedIn followers and 16,500 connections as your platform! Here’s how 👇 Drop your elevator pitch in the…
Liked by Andy Brenits
Experience
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Education
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Activities and Societies: Student Government, Mac Lab and Art Studio
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Activities and Societies: Tau Epsilon Phi
Volunteer Experience
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Member, Board of Directors
Queen Creek Chamber of Commerce
- Present 2 years 3 months
Serving the community of Queen Creek since 2002, the Queen Creek Chamber of Commerce connects the community with local businesses. It provides resources and relief to its members while keeping the community informed and involved.
As a board member, I provide guidance and advice on marketing and promotional activities, as well as general advisory and oversight. -
Member, Marketing Program Advisory Committee
Chandler Unified School District
- Present 1 year 2 months
Education
As a member of the Chandler Unified School District's Marketing Advisory Committee, I represent business and industry. I use my expertise to guide and improve the district's marketing programs, curriculum, and delivery strategies.
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Member, Graphic Design Program Advisory Committee
Chandler Unified School District
- Present 1 year 2 months
Education
As a member of Chandler Unified School District's Graphic Design Program Advisory Committee, I represent industry professionals, providing insights and guidance to enhance the program’s curriculum, ensuring it aligns with current industry standards and trends. My role involves shaping the educational strategies to better prepare students for real-world opportunities in the graphic design field.
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Member, Board of Directors
InSource
- 14 years 3 months
Education
InSource is a non-profit professional trade association with a singular mission: to foster creative leadership and management excellence.
As the largest network of in-house creative leaders worldwide, InSource leverages the shared experiences and perspectives of its 8,000+ members to drive progress and advance the industry. Since 2002, InSource has provided valuable resources, support, and professional development opportunities for creative leaders and aspiring leadership roles within…InSource is a non-profit professional trade association with a singular mission: to foster creative leadership and management excellence.
As the largest network of in-house creative leaders worldwide, InSource leverages the shared experiences and perspectives of its 8,000+ members to drive progress and advance the industry. Since 2002, InSource has provided valuable resources, support, and professional development opportunities for creative leaders and aspiring leadership roles within corporate in-house departments.
Throughout my tenure on the board, I have been an active participant in various aspects of the organization, including events and programs, content development, and serving as both Vice President and President of the Board of Directors. These roles have provided me with invaluable experience and insights into the challenges and opportunities facing creative leaders today. -
Member, Small Business Council
Gilbert Chamber of Commerce
- 2 years
Education
The Small Business Council of the Gilbert Chamber of Commerce is dedicated to supporting and strengthening small businesses in Gilbert, Arizona, by providing resources, education, and networking opportunities to help members thrive in the local economy.
The council aims to create a supportive community of like-minded individuals who are passionate about entrepreneurship and are committed to the success of small businesses in the area.
As a member of the council, I advised on the…The Small Business Council of the Gilbert Chamber of Commerce is dedicated to supporting and strengthening small businesses in Gilbert, Arizona, by providing resources, education, and networking opportunities to help members thrive in the local economy.
The council aims to create a supportive community of like-minded individuals who are passionate about entrepreneurship and are committed to the success of small businesses in the area.
As a member of the council, I advised on the planning and execution of events and education to help members achieve their goals. -
Member, Exploratory Committee for a Public Arts Council
Town of Queen Creek
- 1 year
Arts and Culture
The Exploratory Committee for a Public Arts Council is dedicated to investigating the feasibility and potential benefits of establishing a public arts council in Queen Creek, Arizona. We believe that a public arts council can play a critical role in promoting community engagement and enhancing the cultural identity of Queen Creek.
Our mission is to research and gather information on existing models of successful public arts councils, engage with civic leaders and the community to…The Exploratory Committee for a Public Arts Council is dedicated to investigating the feasibility and potential benefits of establishing a public arts council in Queen Creek, Arizona. We believe that a public arts council can play a critical role in promoting community engagement and enhancing the cultural identity of Queen Creek.
Our mission is to research and gather information on existing models of successful public arts councils, engage with civic leaders and the community to understand their interests and needs regarding public art and assess such an organization’s potential economic, social, and cultural impact.
Our goal is to provide a comprehensive analysis of the potential benefits and challenges of forming a public arts council in Queen Creek, and to make recommendations that will inform and guide future discussions on this important topic.
Publications
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Working For Yourself Doesn't Mean Working Alone
Entrepreneur.com
See publicationA growing to-do list and the solitude of working by yourself can be overwhelming. Use these examples to keep yourself from feeling the workweek grind.
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Big Change for In-House Designers
HOW / F+W Publishing
Big change is afoot for in-house designers: more projects, more influence, more resources. That’s according to Andy Brenits, president of InSource, the network for sharing experience, knowledge and best practices among in-house creative leaders. Just recently celebrating its 10th year, InSource has grown from a 75-member regional organization to a 3,500-member international network. - See more at:…
Big change is afoot for in-house designers: more projects, more influence, more resources. That’s according to Andy Brenits, president of InSource, the network for sharing experience, knowledge and best practices among in-house creative leaders. Just recently celebrating its 10th year, InSource has grown from a 75-member regional organization to a 3,500-member international network. - See more at: http://www.howdesign.com/featured/andy-brenits-insource-big-change-house-designers/#sthash.vV7AGqLX.dpuf
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2013 In-House Creative Services Industry Report
InSource, Cella, Boss
The BOSS Group, Cella and InSource have teamed up to benchmark the in-house creative community for a third consecutive year. The results of this survey provide valuable insights, as well as a source of validation and direction to in-house creative leaders.
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Metrics & Trends That In-House Creatives Need to Know
HOW
See publicationCreative Services teams are known for getting things done — under all circumstances. And when it comes time to discuss resources, industry data can be their greatest ally. Cella, InSource and The BOSS Group recognize the value in such numbers, and they hope that the results of their annual survey can serve as a source of validation and direction to in-house creative leaders.
A portion of the results and interpretations from the most recent survey of in-house professionals is available in…Creative Services teams are known for getting things done — under all circumstances. And when it comes time to discuss resources, industry data can be their greatest ally. Cella, InSource and The BOSS Group recognize the value in such numbers, and they hope that the results of their annual survey can serve as a source of validation and direction to in-house creative leaders.
A portion of the results and interpretations from the most recent survey of in-house professionals is available in a feature that appears in the January 2013 issue of HOW, “Metrics & Trends That In-House Creatives Need to Know.” The revealed data can serve as a valuable tool to your in-house team when making a case for resources. -
How A Consulting Mindset Will Take Your Department From Order-Takers To Creative Problem-Solving Rock-Stars!
In-Source.org
See publicationI’ve written about some lessons learned while working in-house that made me a better consultant and business owner. Now, I’m turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate, creative.
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Is Your Predecessor Preventing Your Success? 5 Tips For Leaders Starting A New Job.
InSource
See publicationDuring your first few days on the job, you spend plenty of time learning. Learning about the business of your new employers, meeting lots of new people, and diving into how things get done currently in your new department. And that’s when you start to learn about how things were before…
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Lessons learned working in-house that helped me be a better consultant
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See publicationWhichever side of the fence you find yourself on, leading an in-house team or managing your own business, here are some things that have strikingly similar importance to how successful you will be.
Courses
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Advanced Graphic Design
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Advertising
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Advertising and Promotion
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Business Law
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Business Strategy
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Corporate Identity and Brand Independent Study
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Creative writing
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Design Futures: Theory and Practice
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Design Management
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Design Operations Management
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Financial Reporting & Analysis
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Graphic Design
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Intellectual Property Law
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International Environment of Business Business
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Leadership and Team Building
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Life Drawing
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Management Communications
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Managerial Decision Making
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Managing Creative Staff - Design Management Institute
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Managing Innovation and Change
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Maximizing Your Leadership Potential - The Center for Creative Leadership
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Money and Markets
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Negotiation
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New Product Management and Development
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Packaging Design
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Painting
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Portfolio
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Sculpture
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Situational Leadership - The Ken Blanchard Companies
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Situational Leadership II - The Ken Blanchard Companies
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Strategic Marketing
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Typography
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Projects
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Intro to Marketing: Fundamental Concepts In Marketing Design
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See projectDeveloped and taught a three-lesson introductory course for designers who want to understand basic marketing principles and strategies. In each lesson, students learn tried-and-true marketing concepts and explore how they affect the design process. Students also gain a solid grasp of the marketing process, understand key terms and concepts that every marketer uses, and pick up smart questions to ask in client meetings.
Honors & Awards
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Collaboration in the Workplace: How to Overcome 7 Common Challenges
The Creative Group and AIGA
Thought leadership contributor for this report about helping teams overcome common collaboration challenges and build stronger cross-departmental relationships. https://www.roberthalf.com/creativegroup/need-talent/creative-team-of-future
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SOAR: 101 Inspiring Ideas For Creative Professionals In Design, Branding & Marketing
F+W Publishing
Thought leadership contributor on this report offering valuable advice and tips from some of the top creative minds in design, branding and marketing. To download "SOAR," visit howdesignlive.com/soar-whitepaper.
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GDUSA People To Watch
GDUSA Magazine
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Panelist, HOW In-House Managers Conference
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Panelist, HOW In-House Managers Conference
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In-house In-sights: Andy talks to Andy (as in Brenits) - Parts 1 & 2
HOW / InHOWse Designer Blog
2-part interview with HOW Magazine, sharing insights on working as a designer in-house.
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HOW Design Conference, In-House Managers Program. Co-Director
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HOW In-House Design Award Judge
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Organizations
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InSource
Board member, VP, President (Current)
- PresentInSource is a non-profit trade association committed to creative leadership excellence and effective business management focusing on providing a platform to share ideas and practices among leaders of in-house creative teams
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Design Management Institute
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AIGA
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Join now to viewMore activity by Andy
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They be tiny but ever so Mighty!! Have you witnessed the beginning of migration for hummingbirds? A few weeks ago, I had the delight and privilege…
They be tiny but ever so Mighty!! Have you witnessed the beginning of migration for hummingbirds? A few weeks ago, I had the delight and privilege…
Liked by Andy Brenits
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I'm coming to Phoenix to speak at Design Week and am so excited! Whose coming? If you live around there, should definitely attend - they have…
I'm coming to Phoenix to speak at Design Week and am so excited! Whose coming? If you live around there, should definitely attend - they have…
Liked by Andy Brenits
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