Services
Articles by David
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Are you marketing a thing or a solution?
Are you marketing a thing or a solution?
Almost 30 years ago, the late Clay Christiansen laid out a critical foundational framework for business innovation…
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CMOs: How To Access And Use All Your Enterprise's Data
CMOs: How To Access And Use All Your Enterprise's Data
In today’s digital landscape, CMOs often struggle to unify and leverage the vast amounts of data available across their…
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It's Tech Debt Reckoning Time!
It's Tech Debt Reckoning Time!
All those systems from acquired companies which were never truly integrated. All those on-prem legacy systems across…
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And it's about way more than Marketing.
And it's about way more than Marketing.
As ChatGPT becomes the 5th largest search engine in the US, growing faster than any other, and even Google now devotes…
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And it's about way more than Marketing.
And it's about way more than Marketing.
As ChatGPT becomes the 5th largest search engine in the US, growing faster than any other, and even Google now devotes…
1 Comment -
The CMO Paradox: Overwhelmed, Yet Unleashed
The CMO Paradox: Overwhelmed, Yet Unleashed
Why would you want to be a CMO? From my interviews with dozens of Marketing leaders, they feel they are in the bullseye…
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Why Your 'Professional' Videos Are Driving Customers Away
Why Your 'Professional' Videos Are Driving Customers Away
There's a dirty little secret in marketing departments everywhere: The more "professional" your video looks, the worse…
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Can you really be agile for long purchase cycles??
Can you really be agile for long purchase cycles??
In my work with a broad variety of companies on personalization and agile marketing, one question always comes up --…
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The Silent Shift in Customer Attention (And How to Adapt)
The Silent Shift in Customer Attention (And How to Adapt)
Video Snippet Remember the last time you patiently read through a 10-page product manual? Yeah, neither do your…
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The Future of Customer Engagement Is Here — See It in Action
The Future of Customer Engagement Is Here — See It in Action
How AI-Powered Video is Reshaping Industries Highlights from my Personalize Community interview with Marc Zionts (CEO…
2 Comments
Activity
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As customer expectations rise and support teams face mounting pressure to do more with less, agentic #AI is stepping in, not just to automate tasks…
As customer expectations rise and support teams face mounting pressure to do more with less, agentic #AI is stepping in, not just to automate tasks…
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I am proud to be an Independent director on the board of StrataTech Education Group. Building infrastructure skills is a "badge of honor," as…
I am proud to be an Independent director on the board of StrataTech Education Group. Building infrastructure skills is a "badge of honor," as…
Shared by David Edelman
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Booking Speaking Engagements In 2026 I am privileged to be invited to speak at corporate retreats, board briefings, and industry conferences across…
Booking Speaking Engagements In 2026 I am privileged to be invited to speak at corporate retreats, board briefings, and industry conferences across…
Shared by David Edelman
Skills
Publications
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Competing on Customer Journeys
Harvard Business Review
See publicationInstead of just chasing consumers where you think they might be going in the decision journeys, marketers are now shaping the journeys they offer to attract customers and pull them into ever-deepening relationships. Those 'digital native" companies everyone talks about do offer some concrete learning opportunities that even the larger players can follow, as the article describes
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How to scale your own digital disruption
McKinsey Insights
See publicationHere's how to move beyond digital experiments to deliver change that sticks
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Adapting to digital consumer decision journeys in banking
McKinsey & Company
A host of emerging technologies are poised to personalize consumer experiences radically. Here’s how banks can prepare.
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Marketing disruption: Five blind spots on the road to marketing's potential
McKinsey & Company
See publication“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing. Often missing in the debate is a clear-eyed look at the causes of disruption to help marketers make better decisions regarding what to do about them.
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Solving the CEO social media riddle
Chief Marketing & Sales Officer Forum
See publicationHow’s this for a wake-up stat: 80.4 percent of survey respondents said it was important for CEOs to engage with customers on social channels and over half of the respondents stated that they believe social media engagement makes CEOs more effective leaders.
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Prediction for 2013: "Operations" becomes a key word in marketer's vocabulary
McKinsey on Marketing & Sales
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Demystifying_social_media
McKinsey Quarterly
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
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Branding in The Digital Age
Harvard Business Review
See publicationMarketers now need to help consumers through their decision journeys. Looking at marketing strategy through the Consumer Decision Journey lens has dramatic implications for allocation of spend, operating processes, and even for how organizations are structured.
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The coming era of 'on-demand' marketing
McKinsey Quarterly
See publicationDigital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.
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Video: Social media and your organization
Chief Marketing & Sales Officer Forum - YouTube
See publicationIn this video playlist, David discusses how companies can overcome their most pressing challenges to turn social media into a driver of above-marketing growth.
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Reimagine discoverability in this new era of generative engines by deliberately investing in team structure, operating model, workflows, and…
Reimagine discoverability in this new era of generative engines by deliberately investing in team structure, operating model, workflows, and…
Shared by David Edelman
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Who should lead company #AI efforts? Successful AI adoption comes from a distributed leadership model where responsibilities are shared across…
Who should lead company #AI efforts? Successful AI adoption comes from a distributed leadership model where responsibilities are shared across…
Shared by David Edelman
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Truly excited to be sharing my latest thoughts on Personalization, especially in B2B, during next week's webinar, sponsored by Informa, and moderated…
Truly excited to be sharing my latest thoughts on Personalization, especially in B2B, during next week's webinar, sponsored by Informa, and moderated…
Shared by David Edelman
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Wow, so anyone in a front-line client facing role, especially for Sales, can spin up a personalized video using SundaySky's new Amplify tools. I have…
Wow, so anyone in a front-line client facing role, especially for Sales, can spin up a personalized video using SundaySky's new Amplify tools. I have…
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Tech Companies — Want Your Product Featured? Every day I get asked to help out new and established MarTech companies, for example, to review their…
Tech Companies — Want Your Product Featured? Every day I get asked to help out new and established MarTech companies, for example, to review their…
Shared by David Edelman
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Boston Consulting Group (BCG) research shows that 80% of consumers expect individualized experiences from brands. Learn how #AI agents reinvent the…
Boston Consulting Group (BCG) research shows that 80% of consumers expect individualized experiences from brands. Learn how #AI agents reinvent the…
Shared by David Edelman
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Excited to see Bozzuto’s partnership with Invesco Real Estate come to life through a $1B joint venture focused on high-quality multifamily assets…
Excited to see Bozzuto’s partnership with Invesco Real Estate come to life through a $1B joint venture focused on high-quality multifamily assets…
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