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Articles by David
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From Noise to Clarity: How AI is Unlocking the Truth in Customer Conversations
From Noise to Clarity: How AI is Unlocking the Truth in Customer Conversations
One of the recurring challenges I see in my work with marketing and customer experience leaders is that organizations…
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You're Killing Your Brand Equity!
You're Killing Your Brand Equity!
Let's be brutally honest: are you still using AI to simply push products and services, drowning your customers in a sea…
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Shrink Your Team or Your Momentum Will Die
Shrink Your Team or Your Momentum Will Die
After Labor Day everything starts speeding up. But with everyone back, it also slows everything down.
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Winning in B2B: The Superpower of Personalization
Winning in B2B: The Superpower of Personalization
Lately, I have been invited to speak at more B2B forums about the power of personalization. While often seen in…
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The Future of Personalization Isn’t About Data — It’s About Mindset
The Future of Personalization Isn’t About Data — It’s About Mindset
What if personalization at scale didn’t require scraping more third-party data, but instead came from something…
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Are you marketing a thing or a solution?
Are you marketing a thing or a solution?
Almost 30 years ago, the late Clay Christiansen laid out a critical foundational framework for business innovation…
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CMOs: How To Access And Use All Your Enterprise's Data
CMOs: How To Access And Use All Your Enterprise's Data
In today’s digital landscape, CMOs often struggle to unify and leverage the vast amounts of data available across their…
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It's Tech Debt Reckoning Time!
It's Tech Debt Reckoning Time!
All those systems from acquired companies which were never truly integrated. All those on-prem legacy systems across…
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And it's about way more than Marketing.
And it's about way more than Marketing.
As ChatGPT becomes the 5th largest search engine in the US, growing faster than any other, and even Google now devotes…
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And it's about way more than Marketing.
And it's about way more than Marketing.
As ChatGPT becomes the 5th largest search engine in the US, growing faster than any other, and even Google now devotes…
2 Comments
Activity
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AI is moving faster than most workforce strategies. What feels advanced today will be table stakes by 2030—if not sooner. A new Boston Consulting…
AI is moving faster than most workforce strategies. What feels advanced today will be table stakes by 2030—if not sooner. A new Boston Consulting…
Shared by David Edelman
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Bringing The Future of Marketing to the UN! What an exciting and timely session we had this week at the Better Gambling Forum during #UNGA2025, where…
Bringing The Future of Marketing to the UN! What an exciting and timely session we had this week at the Better Gambling Forum during #UNGA2025, where…
Shared by David Edelman
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Catch this tomorrow! It was intense, as I expected from someone as sharp as John A. Steinert. We went to college together, and he's only gotten more…
Catch this tomorrow! It was intense, as I expected from someone as sharp as John A. Steinert. We went to college together, and he's only gotten more…
Shared by David Edelman
Skills
Publications
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Competing on Customer Journeys
Harvard Business Review
See publicationInstead of just chasing consumers where you think they might be going in the decision journeys, marketers are now shaping the journeys they offer to attract customers and pull them into ever-deepening relationships. Those 'digital native" companies everyone talks about do offer some concrete learning opportunities that even the larger players can follow, as the article describes
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How to scale your own digital disruption
McKinsey Insights
See publicationHere's how to move beyond digital experiments to deliver change that sticks
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Adapting to digital consumer decision journeys in banking
McKinsey & Company
A host of emerging technologies are poised to personalize consumer experiences radically. Here’s how banks can prepare.
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Marketing disruption: Five blind spots on the road to marketing's potential
McKinsey & Company
See publication“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing. Often missing in the debate is a clear-eyed look at the causes of disruption to help marketers make better decisions regarding what to do about them.
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Solving the CEO social media riddle
Chief Marketing & Sales Officer Forum
See publicationHow’s this for a wake-up stat: 80.4 percent of survey respondents said it was important for CEOs to engage with customers on social channels and over half of the respondents stated that they believe social media engagement makes CEOs more effective leaders.
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Prediction for 2013: "Operations" becomes a key word in marketer's vocabulary
McKinsey on Marketing & Sales
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Demystifying_social_media
McKinsey Quarterly
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
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Branding in The Digital Age
Harvard Business Review
See publicationMarketers now need to help consumers through their decision journeys. Looking at marketing strategy through the Consumer Decision Journey lens has dramatic implications for allocation of spend, operating processes, and even for how organizations are structured.
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The coming era of 'on-demand' marketing
McKinsey Quarterly
See publicationDigital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.
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Video: Social media and your organization
Chief Marketing & Sales Officer Forum - YouTube
See publicationIn this video playlist, David discusses how companies can overcome their most pressing challenges to turn social media into a driver of above-marketing growth.
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Excited to be at #UNGA2025 this morning, speaking at the Better Gambling Forum on The New Power of Marketing in the Age of AI. Today, marketing is…
Excited to be at #UNGA2025 this morning, speaking at the Better Gambling Forum on The New Power of Marketing in the Age of AI. Today, marketing is…
Shared by David Edelman
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What might we create, as humans, if we allow #AI to amplify our creative processes? Boston Consulting Group (BCG) on shifting our mindset from…
What might we create, as humans, if we allow #AI to amplify our creative processes? Boston Consulting Group (BCG) on shifting our mindset from…
Shared by David Edelman
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By investing in scalable, interoperable automation solutions, hospitals can help future-proof their facilities and position themselves as leaders in…
By investing in scalable, interoperable automation solutions, hospitals can help future-proof their facilities and position themselves as leaders in…
Shared by David Edelman
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Research across industries reveals that the percentage of companies who are unlocking AI’s potential are distinguished by leaders who act as…
Research across industries reveals that the percentage of companies who are unlocking AI’s potential are distinguished by leaders who act as…
Shared by David Edelman
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#GenAI in health care is poised to transform the industry. Boston Consulting Group (BCG) research estimates a compound annual growth rate of 85% and…
#GenAI in health care is poised to transform the industry. Boston Consulting Group (BCG) research estimates a compound annual growth rate of 85% and…
Shared by David Edelman
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CX leaders, head's up! A great new book from Mark Levy, "The Psychology of CX 101," is out today. I've read it, learned a ton, and really…
CX leaders, head's up! A great new book from Mark Levy, "The Psychology of CX 101," is out today. I've read it, learned a ton, and really…
Shared by David Edelman
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Thank you, Myles Suer and CMSWire, for spotlighting insights from Mark Abraham's and my book “Personalized” in your recent article about Agentic AI…
Thank you, Myles Suer and CMSWire, for spotlighting insights from Mark Abraham's and my book “Personalized” in your recent article about Agentic AI…
Shared by David Edelman
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Whenever I get a chance to chat with David Dintenfass, President of Enterprise Growth for Humana, I am blown away by how much I learn. He's led…
Whenever I get a chance to chat with David Dintenfass, President of Enterprise Growth for Humana, I am blown away by how much I learn. He's led…
Shared by David Edelman
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While #AI continues to evolve, Harvard Business Review offers four questions every company can ask while reaching for profit, growth, and commercial…
While #AI continues to evolve, Harvard Business Review offers four questions every company can ask while reaching for profit, growth, and commercial…
Shared by David Edelman
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