Deborah Liu

Deborah Liu Deborah Liu is an influencer

Tech executive, advisor, board member

Palo Alto, California, United States
109K followers 500+ connections

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About

Silicon Valley leader focused on innovation and growth in consumer technology products. Over 20 years of experience leading teams and companies including as CEO of Ancestry and as a leader at Meta, PayPal, and eBay. Proven leadership in understanding markets and customer needs and delivering features to profitably meet those needs, including the creation of multiple billion dollar businesses. Experience delivering strategies to enter new markets and building out teams to deliver against those opportunities.

Specialties: product management, product marketing management, consumer web products, business strategy

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Experience

  • Intuit Graphic

    Board Member

    Intuit

    - Present 8 years 6 months

    Mountain View, CA

    • Member of Compensation and Acquisition Committees

  • Ancestry Graphic

    Chief Executive Officer

    Ancestry

    - 4 years

    United States

  • Facebook

    Facebook

    11 years 8 months

    • Facebook Graphic

      Vice President, Facebook App Commerce

      Facebook

      - 6 years 5 months

      Menlo Park, CA

      • Led Facebook App Commerce Product Group including Product Management, Engineering and Technical Program Management
      • Led Facebook's Marketplace, shipped in 90+ countries worldwide, used by 1B people every month
      • Managed Payments and Commerce strategy and product across Facebook's family of apps including FB App, Instagram, Messenger, and WhatsApp
      • Created strategy and launched Facebook Marketplace and Facebook Pay

    • Facebook Graphic

      Vice President - Platform & Marketplace

      Facebook

      - 3 years

      Menlo Park, CA

      • Lead Facebook Platform & Marketplace Product Group including Product Management, Engineering, and Technical Program Management
      • Platform includes four areas:
      - Build - Facebook Login, Platform Sharing, Analytics for Apps, Social Plugins, Developer Experience, and Mobile SDK
      - Games - Canvas Games, Instant Games, Gameroom
      - App Ads - Mobile App Install Ads, Event Ads, and Audience Network
      - Payments - Ads Payments, Games Payments, P2P
      • Marketplace - C2C…

      • Lead Facebook Platform & Marketplace Product Group including Product Management, Engineering, and Technical Program Management
      • Platform includes four areas:
      - Build - Facebook Login, Platform Sharing, Analytics for Apps, Social Plugins, Developer Experience, and Mobile SDK
      - Games - Canvas Games, Instant Games, Gameroom
      - App Ads - Mobile App Install Ads, Event Ads, and Audience Network
      - Payments - Ads Payments, Games Payments, P2P
      • Marketplace - C2C commerce on Facebook

    • Facebook Graphic

      Director Product Management - Platform Monetization

      Facebook

      - 2 years 8 months

      Menlo Park, CA

      • Built and led Platform Monetization team managing Facebook Payments, Commerce, Games, Mobile App Installs, and Audience Network
      • Developed strategy, championed, and launched Mobile App Install ads product
      • Grew App Ads product significantly over the past year to become a significant player in industry
      • Manage Payments at Facebook including the transition from Facebook Credits to new infrastructure, own Ads and Games Payments
      • Developed latest payments strategic thinking…

      • Built and led Platform Monetization team managing Facebook Payments, Commerce, Games, Mobile App Installs, and Audience Network
      • Developed strategy, championed, and launched Mobile App Install ads product
      • Grew App Ads product significantly over the past year to become a significant player in industry
      • Manage Payments at Facebook including the transition from Facebook Credits to new infrastructure, own Ads and Games Payments
      • Developed latest payments strategic thinking including developing next generation product

    • Facebook Graphic

      Product Management - Commerce & Payments

      Facebook

      - 1 year 3 months

      Palo Alto, CA

      • Worked closely with top game companies to launch Facebook Credits and rollout to all games on Facebook platform
      • Managed key payments partner onboarding including in offers and mobile
      • Designed and owned front end payment flow - led end-to-end redesign of payments user experience
      • Led development of social commerce strategy

    • Facebook Graphic

      Product Marketing - Games and Credits

      Facebook

      - 1 year 7 months

      • Led Product Marketing team for Games Platform and Facebook Credits
      • Developed strategy for Facebook Credits and built go-to-market plan
      • Ramped head developers on Credits including Zynga, Playdom, and Playfish
      • Launched Facebook Credits Gift Cards in physical retail stores

  • Maya Road Graphic

    Co-founder and Partner

    Maya Road

    - 11 years 11 months

    • Co-founded and managed product design for innovative scrapbooking and altered arts product company
    • Designed and sourced our 600 products sold in over 800 stores worldwide
    • Managed supply chain from product inception to development to delivery

  • eBay Graphic

    Director, End to End Buyer Experience Product Management

    eBay

    - 1 year 5 months

    • Manage End to End Buyer Experience team including all key eBay site buyer flows (i.e. Home Page, View Item, Bidding, Checkout, Email Platform, Coupons, Rewards) with 18 Product Managers
    • Develop and maintain E2E Buyer 3 year business and product strategy and 1 year roadmap
    • Work closely with International counterparts to build out global solutions
    • Deliver key site enhancements to meet buyer needs and business goals

  • PayPal

    PayPal

    5 years 10 months

    • PayPal Graphic

      Director, Corporate Strategy / Social Commerce / Charity

      PayPal

      - 1 year 2 months

      • Developed PayPal Distributed Payment Services and Social Networking strategy
      • Managed investment and roadmap for development of features for Social Networks and blogs
      • Managed Charity vertical
      • Negotiated relationship with MySpace to power 2008 Presidential race donations

    • PayPal Graphic

      Director, Product Marketing Management and Product Management

      PayPal

      - 4 years 9 months

      Director, Marketplaces Product Marketing Management
      Marketplaces vertical delivers ~70% of PayPal revenues
      • Planned and directed verticalization of cross-functional teams to create new Marketplaces team
      • Led integration of Marketplaces PM and BU teams to form the new Product Marketing Management group
      • Managed new joint team to deliver 2006 eBay-PayPal joint roadmap

      Director, Marketplaces Product Management
      • Managed team of 10 PMs developing and maintaining joint…

      Director, Marketplaces Product Marketing Management
      Marketplaces vertical delivers ~70% of PayPal revenues
      • Planned and directed verticalization of cross-functional teams to create new Marketplaces team
      • Led integration of Marketplaces PM and BU teams to form the new Product Marketing Management group
      • Managed new joint team to deliver 2006 eBay-PayPal joint roadmap

      Director, Marketplaces Product Management
      • Managed team of 10 PMs developing and maintaining joint features for eBay-PayPal
      • Partnered with Business Unit to develop strategy for eBay-PayPal team
      • Co-developed eBay-PayPal product development life cycle recommendation

      Senior Product Manager, Marketplaces
      • Led seller sub-team, including development of product strategy and user segmentation
      • Managed development of over a dozen PayPal products including flows accounting for nearly 50% of PayPal revenues
      • Led cross-functional team to complete post-acquisition backend integration of eBay-PayPal

  • eBay Graphic

    Category Management Intern

    eBay

    - 6 months

    • Analyzed musical instrument and adventure sports markets and developed proposal for category expansions
    • Modeled API to value eBay’s auction engine for category management partnership negotiations

  • Boston Consulting Group Graphic

    Associate

    Boston Consulting Group

    - 1 year 10 months

    Soyfoods Entry Strategy for Consumer Goods Client
    • Authored study of soyfoods space and developed acquisition priorities, fallback scenarios, and valuations
    • Examined client leverage points and performed gap analysis for new subsidiary

    International Investment Strategy for Major Energy Client
    • Modeled client’s APAC investment portfolio and economics of Asian electricity generation market
    • Managed strategy for investing in eight target Asian countries…

    Soyfoods Entry Strategy for Consumer Goods Client
    • Authored study of soyfoods space and developed acquisition priorities, fallback scenarios, and valuations
    • Examined client leverage points and performed gap analysis for new subsidiary

    International Investment Strategy for Major Energy Client
    • Modeled client’s APAC investment portfolio and economics of Asian electricity generation market
    • Managed strategy for investing in eight target Asian countries

    Post-merger Integration for International Utilities Client
    • Led study of consumer goods expansion opportunities into European markets
    • Analyzed impact of competitors on current strategy

    FCC Position Paper for Telecommunications Client
    • Designed model to study proposed access fees on capital investments

    Five-year Growth Strategy for Metro Atlanta YMCA
    • Coached eight client teams evaluating YMCA program areas
    • Modeled Atlanta market for child care, fitness, and camping programs

Education

Volunteer Experience

  • Women in Product Graphic

    Founder, Board Chair

    Women in Product

    - Present 9 years 10 months

    Science and Technology

    Women in Product is focused on connecting a 30,000 strong community of women builders. We bring together women PMs throughout the tech industry to learn from one another. We host an annual conference of 1,000 PMs plus dozens of events in over twenty cities.

Skills

Patents

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