About
Felix is the Co-founder and CEO of ADPList and sets the company's vision and strategy…
Articles by Felix
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We Launched 'Help India Breathe' within 12hrs — A Look into ADPList Community Culture.
We Launched 'Help India Breathe' within 12hrs — A Look into ADPList Community Culture.
A world where mentorship is accessible for anyone takes every one of us. As I’ve learnt over the past weeks, a crisis…
25 Comments -
You’re Not An Imposter
You’re Not An Imposter
Originally written on Medium This year has been a ride, and it’s only fitting we share our most powerful takeaways. I…
31 Comments -
The UX Fallacy: The fallacy that everything needs to be usable to be valuable.
The UX Fallacy: The fallacy that everything needs to be usable to be valuable.
A few days ago, I read this tweet (and hundreds of LinkedIn posts) and found myself wondering about whether most…
24 Comments -
A Father's Lesson Through Silence
A Father's Lesson Through Silence
I'm writing this on the eve of Father's day at midnight 2:00AM - awaiting for my father to be home. This is a normal…
32 Comments -
The Complete List of UX Resources & Tools: For Designers, By Designers
The Complete List of UX Resources & Tools: For Designers, By Designers
Everyone is looking for growth 🔥 As a designer, we're always looking to improve, learn and continue growing. We're all…
133 Comments -
The Tried and True 15 Laws of UX (with Illustrations)
The Tried and True 15 Laws of UX (with Illustrations)
Remember when your mother warned you not to run down the stairs because you could fall and hurt yourself? The “laws of…
70 Comments -
3 Popular Design Process To Boost Your Product's UX.
3 Popular Design Process To Boost Your Product's UX.
When you Google “design process,” you get about 222 million results. Many people have tried to capture the sequential…
30 Comments
Activity
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The mindblowing story behind Duolingo's addictive widget. This was born at a hackathon, the widget idea sat a year-long in "backlog," confronting…
The mindblowing story behind Duolingo's addictive widget. This was born at a hackathon, the widget idea sat a year-long in "backlog," confronting…
Liked by Felix Lee
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The mindblowing story behind Duolingo's addictive widget. This was born at a hackathon, the widget idea sat a year-long in "backlog," confronting…
The mindblowing story behind Duolingo's addictive widget. This was born at a hackathon, the widget idea sat a year-long in "backlog," confronting…
Shared by Felix Lee
Experience
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Education
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Singapore Polytechnic
*this is diploma, I didn't attend any college/university
• Graduate Valedictorian
• Honorary SP 200,000th Graduate
• Vice-President, SP Poly Foundation Programme
• National Athlete, Team Singapore
• SP Outstanding Talent Program
Licenses & Certifications
Volunteer Experience
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Design Associate
EDGE Society
- 11 months
Economic Empowerment
Publications
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Planning a trip can be overwhelming… so we reimagined it — a case study
UX Collective
See publicationOur journey to design a radically better experience for planning trip itineraries — Series 1 of 2.
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How I increased this travel app’s booking revenue by redesigning it - a UX Case Study
UX Collective
See publicationGiving the power of flexibility and efficiency back to travelers
Honors & Awards
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Shorty Awards Nominee
Shorty Awards
ADPList was nominated for Shorty Awards - Community Engagement by InVision. https://shortyawards.com/5th-socialgood/the-amazing-design-people-list-powered-by-invision
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Consumer Tech Awards: Millennial Traveller (Top 3)
CNBC & Accenture
Top 3 Finalists worldwide for Millennial 2020's ConsumerTechAward: Millennial Traveller Award, Co-organised by CNBC & Accenture.
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SLINGSHOT@SWITCH - Top 40 Qualifying Finalist
Startup SG
Top 40 Qualifying finalists out of 900 over applicants worldwide at SLINGSHOT@SWITCH 2017 organized by Startup SG.
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Global Student Entrepreneur Award
Entrepreneur Organisation (EO) Singapore
Pitched Tripcendo to EO Singapore Network and Got Top 5 Startups of 2016/2017
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Innovation Award
Institute of APEC Collaborative Educator
Entered the IACE AEEP 2016 to learn, share and connect with other like-minded from across the world. Made new international connections. Lead as a Team Leader and Developed a Business Plan for Tripcendo and pitched against 7 international startups. Pitched Tripcendo to the International audiences and gained feedback on global perspective.
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CDIO Design Contest - Merit Award
Singapore Polytechnic
Built a smart personal water usage tracker, Sally. Conceptualising and Developing the Product. Product Design and Planned for Business Development and Marketing Strategy. Won Merit Award.
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Most Innovative Award
NUS
Won the most innovative idea award for Tripcendo in a NUS Youth Entrepreneurship Pitch Challenge against over 30 teams.
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SP Engineering Scholarship
Singapore Polytechnic
Award with SP Engineering Scholarship for top 5% of the Engineering Batch.
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Director's Honour Roll
Singapore Polytechnic
The top 10% of the cohort based on GPA.
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SP PFP Study Award
Singapore Polytechnic
Award for Students with Top Academic Performance
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SAC Merit Award
Kranji Secondary School
Awarded SAC Merit Award for performance in Singapore-Cambridge General Certificate of Education (Normal Academic)
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Edusave Scholarship Award 2013
Ministry of Education (MOE)
Awarded the Top 10% of Cohort in Academics.
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
Recommendations received
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