Maria Pergolino

Jam packed with worksheets, templates, and checklists, the Definitive Guide to Event Marketing is your one stop shop for driving measurable results from your event marketing.

In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.

You have to do more than social media. You have to do social marketing.

The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

You will… Show more

In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.

You have to do more than social media. You have to do social marketing.

The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

You will learn:
- How to staff your social media team and get your entire organization on board
- How to turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
- How to leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and more for lead gen activities
- How to incorporate social marketing into every stage of your sales funnel
- How to effectively measure social marketing to focus on real business ROI Show less

The Definitive Guide to Lead Scoring outlines the importance of lead scoring to create success across your marketing and sales organizations. For both novice and experienced practitioners, The Definitive Guide to Lead Scoring offers advice, best practices and a summary of how Marketo does it. Learn the basics in lead scoring, including explicit and implicit lead scoring. Find out how to get started with examples from Marketo and Marketo customers. Discover the advanced strategies including… Show more

The Definitive Guide to Lead Scoring outlines the importance of lead scoring to create success across your marketing and sales organizations. For both novice and experienced practitioners, The Definitive Guide to Lead Scoring offers advice, best practices and a summary of how Marketo does it. Learn the basics in lead scoring, including explicit and implicit lead scoring. Find out how to get started with examples from Marketo and Marketo customers. Discover the advanced strategies including Product Scoring, Account Scoring and Score Degradation. See the ways Lead Lifecycle Management helps improve sales and marketing alignment as well as the common lead scoring issues that save you time and prevent you from inaccurate scores. Also, see the effect content marketing and social media have on lead scoring and learn how to calculate the ROI of lead scoring. Show less

This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Use this guide as a reference and a workbook. Feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate… Show more

This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Use this guide as a reference and a workbook. Feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel! Show less