About
Mike is a digital marketing leader and executive who has been helping global brand…
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Articles by Michael
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CMO 2.0: How to Pick the Right CMO for the Digital Age
CMO 2.0: How to Pick the Right CMO for the Digital Age
A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so…
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How Personalized Marketing Can Increase Your ECommerce Sales
How Personalized Marketing Can Increase Your ECommerce Sales
Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously…
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Mapping Your Customer's Journey: A MarTech Adventure
Mapping Your Customer's Journey: A MarTech Adventure
How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives…
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Better Marketing Through Marketing Technology Architecture
Better Marketing Through Marketing Technology Architecture
Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology…
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Personalization at Scale: The Right Message at the Right Time
Personalization at Scale: The Right Message at the Right Time
Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made…
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Challenges in the Continuing Education Landscape
Challenges in the Continuing Education Landscape
As a globally recognized brand, UCLA strives to deliver a world-class student experience. Our goal at UCLA Extension is…
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Activity
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I'm officially speaking at Groceryshop 2025 🎉 Will you be part of the conversation? https://lnkd.in/e7FSbuzX From breakthrough ideas to lessons…
I'm officially speaking at Groceryshop 2025 🎉 Will you be part of the conversation? https://lnkd.in/e7FSbuzX From breakthrough ideas to lessons…
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A wonderful respite for a weary traveler boarding another long flight. The United Airlines flight attendant on my departing flight from Mexico City…
A wonderful respite for a weary traveler boarding another long flight. The United Airlines flight attendant on my departing flight from Mexico City…
Liked by Michael Buczkowski
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Thank you WGN-TV SpotLight for having us on to talk about the I Am "Not For Profit" (A Marketing Campaign to raise awareness around the atrocities of…
Thank you WGN-TV SpotLight for having us on to talk about the I Am "Not For Profit" (A Marketing Campaign to raise awareness around the atrocities of…
Liked by Michael Buczkowski
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Join now to viewMore activity by Michael
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When I landed in Atlanta back in 2013, I knew absolutely no one. No clients, no network, no “in.” Growing Media FRENZY Global here would have been…
When I landed in Atlanta back in 2013, I knew absolutely no one. No clients, no network, no “in.” Growing Media FRENZY Global here would have been…
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At Response Media these days, we’re grateful. We’re lucky to have courageous client partners who trust us to help them with their business challenges…
At Response Media these days, we’re grateful. We’re lucky to have courageous client partners who trust us to help them with their business challenges…
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The biggest thing I’ve learned with promoting AI for image generation is to use “creative variables” Here’s a little breakdown
The biggest thing I’ve learned with promoting AI for image generation is to use “creative variables” Here’s a little breakdown
Liked by Michael Buczkowski
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The halls are quiet today in the Neff College of Business and Innovation…but not for long, as we eagerly anticipate the arrival of over 2,000…
The halls are quiet today in the Neff College of Business and Innovation…but not for long, as we eagerly anticipate the arrival of over 2,000…
Liked by Michael Buczkowski
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One of my favorite jobs of my career, was a Field Marketing role with McDonald’s Corporation’s field office in Wisconsin. Not only did I get to set…
One of my favorite jobs of my career, was a Field Marketing role with McDonald’s Corporation’s field office in Wisconsin. Not only did I get to set…
Liked by Michael Buczkowski
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Brands (and grocers) win with smart partnerships. Technology partnerships matter in grocery retail. This week, I spent time with the team at…
Brands (and grocers) win with smart partnerships. Technology partnerships matter in grocery retail. This week, I spent time with the team at…
Liked by Michael Buczkowski
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I've spoken with 4 Salesforce employees in the past six days who had left the company and recently came back. Talk about PE ratios and stuff if you…
I've spoken with 4 Salesforce employees in the past six days who had left the company and recently came back. Talk about PE ratios and stuff if you…
Liked by Michael Buczkowski
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They're baccckkkk! 😄 🎒 After taking a few summer months off, we're BACK with our FREE #nonprofit Pinnacle Financial Partners sponsored lunch and…
They're baccckkkk! 😄 🎒 After taking a few summer months off, we're BACK with our FREE #nonprofit Pinnacle Financial Partners sponsored lunch and…
Liked by Michael Buczkowski
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'Reimagining legacy This is where “modern heritage” comes in. It isn’t about retro aesthetics or recycling old logos. It’s a strategic act of…
'Reimagining legacy This is where “modern heritage” comes in. It isn’t about retro aesthetics or recycling old logos. It’s a strategic act of…
Liked by Michael Buczkowski
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