Mitchell McCormick

Why most SDR outreach is getting ignored in 2025 ? Buyers don’t answer cold calls. They ghost emails. LinkedIn messages go unread. Because every SDR is doing the exact same thing. ❌ Sending the same “Just following up” email ❌ Copy-pasting generic templates ❌ Relying on automation instead of personalization Buyers are drowning in bad outreach. So what actually works? >> Make it about them, not you. → Stop leading with “I’d love to book a call.” Instead, start with “I saw your post about [X] and had a quick insight to share…” >> Use multiple touchpoints. → Combine email, LinkedIn, video, and (yes) even voicemail. Buyers need multiple interactions before they engage. >> Follow up with new value. → Every touchpoint should add something new. A fresh insight, a relevant case study, a question that makes them think. The SDRs who stand out are the ones who put in the extra thought. Are you? We are teaching what works in 2025 in our live cohorts. Link to speak with me in the comments. #sales #sdr #outbound

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Hey SDRs—want to crush your end-of-month numbers? Here’s a quick tip: Pick up the phone. Seriously. Here’s my playbook: 📋 Build a call list: Focus on closed-lost deals, no-shows, and prospects with recent job changes. 💆‍♀️ Group them by context so you’re clear on your approach. 👌 Do a quick scan of their website and LinkedIn for new insights. 🤙 Make the call. And for Q3: If you’re not already, get obsessed with your ICP and their world. Dive into customer stories, chat with your CSMs, and join LinkedIn groups where your prospects hang out. The better you understand their current state, the more doors you’ll open. #endofquarterhustle #sdr #bdr #pipeline #pipelineislife

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I’ve connected with plenty of people flashing titles like Founding SDR, Founding AE, Founding Team Member... When I ask a simple question: “What % equity or ESOPs do you hold? or about their ESOP policy” The answer is almost always the same: Silence. If you don’t have skin in the game, i.e. equity, ESOPs, real ownership, then you’re not a "founding" anything. You’re just the first employee, doing extra work for no extra reward. Being called a "founding" anything means you're signing up for the 0 to 1 journey. Building from scratch: High risk. High uncertainty. High effort. Real blood, sweat, and tears. If you're doing founder-level work, you deserve to be rewarded that way. Don’t fall for buzzwords like: “You’ll learn a lot.” “You’ll get exposure.” “You’ll be our first.” Cool, but you might also be their last if things go south, remember this for life 😅 A title without ownership is just a lollipop. Lets face the fact that salary you will get for any job that you do but ask for Equity and ESOPs to secure real upside of doing 0 to 1. Or walk away from such job roles. #job #know

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Me: How many dials do your SDRs do every day? 50? 100? Emir Atli: 3,000-4,000. Me: WHAT?!?!? Me: That’s literally 30-40x best practices. Emir: Best practices are for people who want mediocre results. Me: Fair enough. Let’s break it down. How many reps do you have dialing? Emir: We have 5 outbound reps. All hitting 3-4k dials. Me: So 20k/day from a team of 5. That sounds like a SPAM cannon on steroids. Emir: Most founders are afraid of being pushy. We’d rather grow revenue than be polite. Me: Just … Wow. I’ve never heard of anything quite like that. How do you not burn through your TAM in a month? Emir: Most people view their TAM as fixed. I think that’s pure laziness. You can build product for TAM expansion. Most people are just afraid to do it. Me: Tell me more… Emir: We started out SMB SaaS. We expanded to mid-market and enterprise by building features for use cases that were different than SMB. Upmarket was our first TAM expansion. Our second was looking at SaaS and seeing what other verticals had a similar go-to-market motion, that we could service. It turns out that recruiting firms have a CRM and AEs, as do IT companies … and we were able to make some small changes and expand into both of those. Me: That’s incredible. Are you global? Emir: We’re mostly focused on US/UK/Europe/Aus/NZ. Me: What are the SDRs telling these people when they call? Emir: The first thing we’re telling them is that it’s a cold call. The second thing we’re telling them is the most acute pain that we know they all have. It’s like a 10/10 product-market fit in terms of the pain. And everybody has it. Me: What’s that pain? Emir: “Do you struggle with attribution on brand marketing spend?” Me: Oh man. I have that pain. Emir: Of course you do. Everybody is throwing money at all sorts of different things and they have no idea if it’s working. We just call them out on it. Me: How well is this outbound machine working? Emir: We’re generating $74m/yr in pipeline from outbound. Me: I would say that is working. Emir: Of course, and it’s because most Founders would rather sit around and wait for inbound than build a machine that makes 20,000 cold calls per day. Me: Which is why they’re stuck at $2m ARR! ——— The uncomfortable truth? While most SaaS founders are debating whether cold calling is "dead," Emir's team is generating $74M in pipeline … By simply doing MORE of what everyone else is too scared to do at all! Volume beats "best practices" every single time. But most of you reading this STILL won't pick up the phone. I only have one question for you … WHY NOT?!?! P.S. If you want a recording of the entire interview and Emir teaching us about his $74m outbound machine, put “outbound” in the comments and I’ll send it to you. Make sure we're connected.

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Cold email is GOOD. But cold email + cold calling is GREAT. Because 70-80% of results come from picking up the phone. We even tested this with a client campaign. The data shocked us: → Sent 1,000+ AI-powered emails → Tracked every response in Salesforce → Had SDRs cold call simultaneously And guess what happened... Most booked meetings didn't come from email replies. They came from cold calls made right after sending emails. Why this ACTUALLY works: 1. Perfect timing (prospects just saw your email) 2. Higher connection rates 3. "Oh yeah, I just saw your email" moments 4. Instant objection handling 5. Live conversations > automated sequences Look, I get it. Cold calling is scary. It's uncomfortable. It's "old school." But while everyone else is hiding behind automation... Real relationships are still built through real conversations. That's the unfair advantage nobody wants to talk about. Truth is, your prospects are tired of automated sequences. They're craving authentic human connection. Be that person. P.S - Comment "REVIEW" if you want me to review your current email script for free

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