“I had the pleasure of working with Paul, an outstanding leader who genuinely invested in his team's growth. He brought a unique combination of technical expertise, hands-on guidance, and high standards to our projects. Under Paul's leadership, we successfully shipped several complex projects, leveraging his exceptional knowledge of Technical SEO, site experience and data science. I was particularly impressed by the processes and tools he developed internally, which significantly streamlined our workflow and enabled us to deliver better & faster. Paul's leadership style fosters a culture of self-reliance, innovation, and collaboration. He balances empathy with ruthless prioritization, inspiring his team to own their work and strive for excellence. He also encouraged me to learn new skills like coding and data science, which helped me deliver high-impact projects myself. His dedication to continuous improvement and innovation has left a lasting impact on our team. I'm grateful for Paul's mentorship and highly recommend him as a manager and leader. His exceptional abilities and dedication to his team's growth make him a valuable asset to any organization.”
About
Paul Shapiro is a "technical marketer", author, and regular speaker. He specializes in…
Activity
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Pretty sure GPT5 defaults to the OpenAI search index. When searching for very precise information on one of my sites GPT5 will find it. When I force…
Pretty sure GPT5 defaults to the OpenAI search index. When searching for very precise information on one of my sites GPT5 will find it. When I force…
Liked by 📈 Paul Shapiro
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GEO Tip: Keep The Most Important Content At The Top Of Your Page. While Testing OpenAI’s New gpt-oss:120b model, We Got To See How LLMs Browse Web…
GEO Tip: Keep The Most Important Content At The Top Of Your Page. While Testing OpenAI’s New gpt-oss:120b model, We Got To See How LLMs Browse Web…
Liked by 📈 Paul Shapiro
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I have been using Notebook LM to rank in AI overviews, and it's worked a dream👌 Notebook LM uses Gemini, the same LLM used by Google in AI mode and…
I have been using Notebook LM to rank in AI overviews, and it's worked a dream👌 Notebook LM uses Gemini, the same LLM used by Google in AI mode and…
Liked by 📈 Paul Shapiro
Experience
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Education
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Rutgers, The State University of New Jersey-New Brunswick
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Activities and Societies: Student Government (RHA), Kappa Sigma Fraternity
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Activities and Societies: National Honors Society, Psychology Club, Montclair Robotics Team
National Honors Society, French Honors Society, Psychology Club, Robotics Team
Licenses & Certifications
Publications
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Founder @ SearchWilderness
Search Wilderness
See publicationSearch Wilderness is a blog by Paul Shapiro, helping you navigate through the labyrinth-like wilderness of internet marketing and technical SEO.
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Monthly Columnist @ Marketing Land
Marketing Land
See publicationPaul Shapiro writes a monthly column focused on "technical marketing".
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Monthly Columnist @ Search Engine Land
Search Engine Land
See publicationPaul Shapiro writes a monthly column focused on technical SEO as well as related material on advanced SEM and data science.
Projects
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Dropit for Clubhouse
- Present
Sharing in Clubhouse should be fast, easy, and convenient.
That’s where we come in.
Pick a hashtag.
Share it in your room.
Drop a link.
Drop a question.
Dropit.Other creators -
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/r/BigSEO Subreddit Moderator
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Responsible for maintaining a large online SEO community: http://www.reddit.com/r/bigseo
Other creators -
Honors & Awards
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Atticus Award
WPP
https://www.wpp.com/wpp/marketing/atticus/
Recommendations received
4 people have recommended 📈 Paul
Join now to viewMore activity by 📈 Paul
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Inspired by discoveries and shares from Mihir Naik and 🤖Victor Pan I just implemented a query and prompt grounding classifier specific to openAI…
Inspired by discoveries and shares from Mihir Naik and 🤖Victor Pan I just implemented a query and prompt grounding classifier specific to openAI…
Liked by 📈 Paul Shapiro
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New Google AI user-agent observed in the wild. Check your logs Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Gemini-Deep-Research;…
New Google AI user-agent observed in the wild. Check your logs Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Gemini-Deep-Research;…
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A friendly guide to getting started with machine learning in SEO. https://lnkd.in/g_GDzgMm [~30min.]
A friendly guide to getting started with machine learning in SEO. https://lnkd.in/g_GDzgMm [~30min.]
Liked by 📈 Paul Shapiro
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As search evolves beyond traditional blue links, the importance of Findability and Discoverability is accelerating — and SEO Product Managers are…
As search evolves beyond traditional blue links, the importance of Findability and Discoverability is accelerating — and SEO Product Managers are…
Liked by 📈 Paul Shapiro
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Query Fan-Out Model [Training Update] Context: https://lnkd.in/g9vkHtUT 1. Based on a multilingual version of Google's T5. 2. Tested on inference on…
Query Fan-Out Model [Training Update] Context: https://lnkd.in/g9vkHtUT 1. Based on a multilingual version of Google's T5. 2. Tested on inference on…
Liked by 📈 Paul Shapiro
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The SEO Community will soon start discussing Sonic Classifier, Model, and Tool soon. 🔊 Just shraing my understanding of what 𝙎𝙤𝙣𝙞𝙘…
The SEO Community will soon start discussing Sonic Classifier, Model, and Tool soon. 🔊 Just shraing my understanding of what 𝙎𝙤𝙣𝙞𝙘…
Liked by 📈 Paul Shapiro
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SEO News: Google just added the "AI Mode" button to the home page. Yet another sign Google is going to integrate AI Mode into the search results:…
SEO News: Google just added the "AI Mode" button to the home page. Yet another sign Google is going to integrate AI Mode into the search results:…
Liked by 📈 Paul Shapiro
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