Rori DuBoff

Havas’ team of experts join Rori DuBoff, Global Head of Strategy, EVP, Havas Media Group and WIRED’s Head of Product and Business Development, Mark McClusky, to guide us through the evolution of products that were on show at CES 2016 in Las Vegas: Blended Realities, Infinite Screens, Cognitive Robotics, Diagnostic Wearables, Autonomous Mobility, Connected Homes, and Collaborative Systems.

Key trends from Mobile World Congress: Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications

Creating Meaningful Connections through Location-based Marketing

Localized advertising has been around for a long time, since the first time a storeowner posted a street sign to promote their shop. However, more recently the term ‘’localized’ has taken on new momentum as global, regional and local brands are all increasingly relying on geo specific media to connect with people in real-time in a more personal, meaningful, and impactful way.

Through today’s technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping. Life tracking systems include wearable computing – sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. – and connected smart devices – mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily… Show more

Through today’s technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping. Life tracking systems include wearable computing – sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. – and connected smart devices – mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage social reputation. For marketers, there are many areas of opportunity to become a useful part of people’s lives through life tracking. Watch the accompanying video at http://youtu.be/pEpNTFU0C0o Show less

Social shopping is shopping and buying with friends through the use of digital technologies and social platforms. It is the exchange of product ideas, tips, recommendations and feedback throughout the shopping process, whether online or in-store. This presentation includes examples of marketers around the world incorporating social into marketing and sales activities throughout the customer journey. Watch the accompanying video http://www.youtube.com/watch?v=dPNOBmakkP8