“Friend, coworker and mentor are three words I would use to describe Rob. The great thing about Rob, besides being totally awesome to work with, is that he has been in the advertising industry for 26 years with great success. When it comes to explaining incredibly complex situations and strategic plans, he makes it sound easy. It's probably because he just instinctually gets the business. Listen to what Rob has to say, because it will be spot on. One of Rob's best skills is modeling. Within a few days of a meeting, Rob will have a bottom up financial model in an excel sheet, backed up by solid logic, and the numbers proving why something will or will not work and how quickly we can get to the next level. In my experience working with Rob, getting to the next level takes very little time. He knows how to make money. It's fun and exciting to work with Rob. I'd highly recommend it to anyone that wants to play at the highest level in the interactive ad game.”
About
Startup CEO/CFO/CRO and corporate leader successful in driving revenue and ecosystem…
Activity
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So grateful to have attended the Keiretsu Family Office Forum. Over the past four years, Keiretsu Forum has shaped my trajectory more than any other…
So grateful to have attended the Keiretsu Family Office Forum. Over the past four years, Keiretsu Forum has shaped my trajectory more than any other…
Liked by Rob Crumpler
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Seattle, what a whirlwind! The Keiretsu Forum Expo was an excellent three days. The conference brought together angel investors and innovators in the…
Seattle, what a whirlwind! The Keiretsu Forum Expo was an excellent three days. The conference brought together angel investors and innovators in the…
Liked by Rob Crumpler
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Unreal. Must read. Technology and human consciousness are converging to create industries we never could’ve imagined. The future runs on EQ, social…
Unreal. Must read. Technology and human consciousness are converging to create industries we never could’ve imagined. The future runs on EQ, social…
Liked by Rob Crumpler
Experience
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Education
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University of California, Los Angeles
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Activities and Societies: NCAA Varsity Pole-Vaulter • Sigma Alpha Epsilon
Licenses & Certifications
Volunteer Experience
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Volunteer of the Year 2020
Boy Scouts of America
- 4 years
Children
• Pinewood Derby Master for 4 Years.
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Member, Technology Advocate
Voices for Innovation
- less than a year
Civil Rights and Social Action
• Voices for Innovation is a Microsoft Alumni program that promotes technology adoption and innovation for social causes.
Patents
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Social Analytics System and Method for Analyzing Conversations in Social Media
Issued US 20070214097
Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.
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System and Method For Advertisement Targeting of Conversations in Social Media - United States Patent Application
Filed US US 20090119173 A1
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current…
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.
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Recommendations received
5 people have recommended Rob
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Over the years, I’ve learned that not every situation deserves a reaction, especially when the other person wants one. Here’s what works instead: →…
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If your company were a sports team… would it make the playoffs? Too many companies are running expensive offenses with no defense. No positions. No…
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🚀 WOW! Another great Fireside Chat. This one Featured David Hefter, AI Strategy, BlackRock. Big thank you to everyone who attended! Looking…
🚀 WOW! Another great Fireside Chat. This one Featured David Hefter, AI Strategy, BlackRock. Big thank you to everyone who attended! Looking…
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Most execs have been taught to “Show and Tell.” Death by Slideshow. Most often, your audience experiences over-prepared decks; too many slides;…
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Follow Me on Substack https://lnkd.in/gDPR3GkK 🙌 In my Substack, I break down how to build personal wealth, understand investing, and level up your…
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A few years ago, while walking a beach in Baja, I picked up three ocean-worn stones and named them: Connect, Respect, Gratitude. I do stuff like…
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My grandfather, a grammarian, broadcaster (& the greatest man I’ve ever known), taught me the 3 Bs of good public speaking & creative writing: Be…
My grandfather, a grammarian, broadcaster (& the greatest man I’ve ever known), taught me the 3 Bs of good public speaking & creative writing: Be…
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