Stuart Watson

💥 PE Firms Are Rethinking Outbound GTM 💥 The old playbook of full-time hires, rigid agencies, and bloated costs is out. Today’s winning PE firms are going lean, fast, and flexible: ✅ SDR-as-a-Service > Headcount – Replace SDRs with a dedicated in-market team tailored to your GTM motion. ✅ Focus on selling – Our SDR-as-a-Service includes all the outbound tech, data, and management so your team can focus on closing. ✅ Centralized Visibility – Our best-in-class reporting helps you spot GTM issues before they hit revenue. ✅ Proven ROI – 3.5x return, 9x outbound volume. Real results. Why? Because growth and EBITDA don’t wait. If you’re looking to scale outbound without scaling costs, this is the shift. 📊 Outbound GTM isn’t dead. It just got smarter. 🌐 Check out the latest blog on our website for the full playbook. #PrivateEquity #GoToMarket #OutboundSales #RevenueGrowth #ScalableGTM

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𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺. 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝗹. In most B2B orgs today, the real challenge isn’t effort or headcount, it's focus.  • SDRs spend hours chasing leads that aren't in-market  • Personalization often defaults to "Hi {First Name}"  • Sales cycles are longer than ever, while buyer engagement is happening behind closed tabs 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Wasted touches, burned budget, and pipelines that look full… until the quarter closes. 𝗡𝗼𝘄 𝗹𝗲𝘁’𝘀 𝗿𝗲𝗳𝗿𝗮𝗺𝗲 𝗶𝘁: 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺 𝗼𝗻𝗹𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀, 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁, 𝘄𝗶𝘁𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁? This is where intent data becomes a revenue lever, not just another tool. According to Demand Gen Report:  • Companies using intent data see 2.5x conversion rates  • Sales cycles shrink by 28%  • 68% of marketers say it’s critical for ABM performance At S2W Media, we help marketing leaders solve this with a full-funnel, intent-driven strategy:  • 𝗜𝗻𝘁𝗲𝗻𝘁 + 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗳𝘂𝘀𝗶𝗼𝗻, pinpoint buyers already researching your solution or evaluating your competitors  • 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗹𝗲𝗮𝗱 𝘀𝗰𝗼𝗿𝗶𝗻𝗴, SDRs focus on verified, high-intent accounts  • 𝗛𝘆𝗽𝗲𝗿-𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵, informed by real behavioral signals, not assumptions The outcome? Predictable pipeline. Faster velocity. Higher ROI. No more guessing games. No more wasted touches. As marketers, we don’t need "more leads."We need better intelligence to drive a meaningful pipeline. If you're ready to align sales & marketing on who to target, when to engage, and what to say, let’s connect. 𝗥𝗲𝗮𝗱 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 - https://lnkd.in/dq3Qbvzt

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Top-performing AEs and SDRs have always gone the extra mile to find the insights they need for the perfect message. Now, Signals Center puts all that critical information in one place, giving your entire team the same edge. Instead of chasing signals across different sources, Sales can instantly see what prospects are interested in based on their engagement data — alongside key company details. Learn more about how Signals Center is changing signal selling forever: https://lnkd.in/da9iPb9g

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Most CEOs see enablement as a training function. The best see it as a growth engine. Your enablement team has a front row seat to your commercial execution gaps. They know where sellers are struggling, why deals stall, and what's missing in your GTM strategy. But they are often buried in tactical work instead of strategic impact. Here's what enablement leaders wish you knew: -You're evaluating the wrong metrics. Completion rates don't predict revenue impact, but outcome-based metrics like time to productivity do. -Enablement is more than sales training. It's a force multiplier across sales, marketing, and customer success and needs to be embedded into your growth strategy. -Headcount ratios are a myth. Enablement teams now own at least seven core responsibilities and need to be staffed on desired outcome. Read more to understand why enablement must be consider a strategic priority. #ModernEnablement #CEO

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The #1 reason your outbound team isn’t scaling? It’s not your SDRs. It’s how you manage them. ❌ More tech won’t fix a broken SDR team. ❌ More headcount won’t either. ✅ Better management will. If you want pipeline that compounds, you need SDR managers who know how to: ➡️ Coach consistently ➡️ Build repeatable processes ➡️ Set meaningful metrics ➡️ Balance activity with outcomes We unpacked where most companies go wrong, and how to fix it:  🔗 https://lnkd.in/gwFVPNV9 Worth a read if you own a pipeline target. #SalesLeadership #B2BSales #OutboundSales #SDR #PipelineGrowth #SalesManagement #RevenueLeadership #SalesCoaching #GoToMarket #SaaS

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The best salespeople? They're hungry to LEARN. Every day. 🚨 The problem? 🚨 We set arbitrary 90 day ramp periods. And this is costing you top performers. They may just take longer to ramp. Check out the data from our latest report 📌 Sales Enablement Landscape Report 2024 61% of sales teams struggle to generate pipeline Complex sales cycles are getting longer 👀 And even enablement teams? 35% feel understaffed. That means less 1:1 time for every rep. So... When you find salespeople who are hungry? Excited and willing to learn? Don't give up on them. Because they didn't hit at 90 days. INVEST. INVEST. INVEST 💪 You'll be surprised when they overdeliver for you. Because you can teach skills. You can't teach will. Will wins in sales. ✌️ -- h/t Alex Alleyne for the great reminder! Credit: Sales Enablement Collective

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