Senior Business Analyst (Consumer and Merchant Analytics)

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we're transforming the financing experience and joining our team?

What You'll Do

Koalafi is seeking a Senior Business Analyst on our Customer and Merchant Analytics team, to provide high-impact analysis and insights that drive decision-making across marketing, sales, compliance, product, and finance functions.

You'll partner closely with cross-functional stakeholders to design and execute analyses that improve customer experience, optimize merchant performance, and accelerate business growth. You'll work on a wide variety of initiatives—ranging from evaluating marketing campaigns to enhancing product conversion funnels to assessing financial and compliance risks.

This is an opportunity to gain a holistic view of a high-growth fintech company and make measurable contributions to both customer and merchant success. In this role you will:

• Conduct analyses across marketing, sales, compliance, product, and finance to identify trends, opportunities, and risks.
• Deliver actionable insights through dashboards, reports, and presentations that support data-driven decision-making.
• Partner with marketing to design and evaluate experiments, such as campaign effectiveness and channel optimization.
• Collaborate with product teams to analyze customer journeys and optimize conversion through the application flow.
• Work with finance and compliance teams to evaluate new initiatives and monitor business performance.
• Support sales and merchant success teams with reporting and insights that enhance merchant engagement and performance.
• Contribute to strategic initiatives, such as rolling out new payment processors or testing new financing programs.
• Develop and maintain data pipelines, queries, and BI dashboards (Tableau or equivalent) to enable self-serve analytics.
• Present findings to leadership in clear, compelling formats that influence strategy and execution.
• Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.
  
  

About You (Qualifications)

• Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Economics, Statistics, etc.).
• 2–4 years of experience in business analysis, data analytics, or a related role.
• Strong SQL skills; able to manipulate and interpret large datasets.
• Experience building BI dashboards (Tableau, Looker, or equivalent).
• Familiarity with A/B testing, statistical analysis, and experiment design.
• Ability to synthesize complex data into clear, actionable insights.
• Detail-oriented, proactive, and able to thrive in a fast-paced, dynamic environment.
• Excellent communication skills, with the ability to work cross-functionally with technical and business stakeholders.
  
  

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

Benefits:

At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:

• Comprehensive medical, dental, and vision coverage
• 20 PTO days + 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal + paternal)
• Inclusion and Associate Engagement Programs
  
  

Who we are & what we value:

• We focus on what's most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask, "How can this be better?"
• We move fast together