SVP of Political Sales and Coordination

About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

SVP of Political Sales and Coordination

Washington D.C. | Full Time

COMPENSATION RANGE: 250,000.00 - 300,000.00

Full Job Description

Entravision (NYSE: EVC) is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Entravision Communications has a great career opportunity for an experienced and motivated individual with strong connections to political ad agencies and a proven track record in political sales. The SVP of Political Sales and Coordination will oversee and coordinate all aspects of political advertising sales within the organization and plays a crucial role in driving revenue and fostering partnerships within the political advertising sector, especially with media agencies and candidates, political committees and PAC level. This position requires a dynamic individual with a deep understanding of the political landscape, knowledge of broadcast, and digital media, and great at project management and a commitment to ethical business practices. You must be based in the Washington, DC metropolitan area.

Responsibilities

Develop and Implement Sales Strategy:

• Execute a comprehensive sales strategy tailored to the political advertising sector by state and market for national, state, local and political proposition campaigns.
• Engage with key political media agencies, target markets, political parties, committees and PACs and campaigns.
• Coordinate with Entravision stations on targeted State and Federal government campaign
  
  

Maintain Relationships:

• Coordinate existing political connections and establish new relationships with political consultants, Committees, PACs and campaign managers.
• Cultivate partnerships with key stakeholders such as Katz and Locality to secure advertising contracts.
• Generate client meetings focused on political outreach sales efforts and the importance of the Latino market.
  
  

Sales Team Leadership:

• Engage with Entravision’s sales representatives on political sales efforts.
• Provide support, and guidance to maximize team performance.
• Coordinate all political outreach with political agencies and candidates, PAC, Party committees and IE’s.
• Work closely with Locality and Katz or any other designated sales organization.
• Generate weekly reports on campaign activities.
• Maintain and update political engagement database
  
  

Sales Forecasting and Reporting:

• Monitor and analyze market trends, political events, and regulatory changes that may impact advertising sales.
• Generate regular reports on sales performance, revenue projections, and market insights.
  
  

Client Acquisition and Retention:

• Identify and pursue new clients within the political advertising space with focus on the candidate, committee and PAC level.
• Ensure high levels of customer satisfaction and retention through exceptional service.
  
  

Pricing and Negotiation:

• Collaborate with Entravision’s head of prices to determine the proper price of each political campaign.
• Publish rate cards to be used by our sales representation organization.
• Collaboration with clients and Entravision leads to negotiating advertising rates and packages.
• Ensure competitive pricing to maximize revenue.
  
  

Compliance and Ethics:

• Maintain a deep understanding of political advertising regulations, compliance standards and FCC regulations.
• Ensure all advertising campaigns adhere to legal and ethical guidelines.
  
  

Budget Management:

• Manage and allocate the budget for the political sales by division efficiently.
• Monitor expenses and revenue to meet financial targets.
  
  

Qualifications

• Proven experience in political sales, with a successful track record of achieving sales targets.
• Extensive connections within the political advertising industry.
• Project management.
• Knowledge and connections with political committees, PACs and candidates.
• Strong leadership skills and experience in managing sales teams.
• Excellent negotiation, communication, and presentation skills.
• In-depth knowledge of political advertising regulations and compliance.
• Strategic thinker with the ability to adapt to evolving political landscapes.
• Bachelor's degree in business, marketing, or a related field or a minimum of 5 years of broadcasting and digital sales experience.
• Candidate must have established strong committee and PAC relationships with key decision-makers.
• You have an exceptional ability to build and maintain relationships.
• You possess a strong work ethic, excellent organizational skills, the ability to plan and deliver on tight deadlines, and attention to detail.
• Excellent time management skills, ability to prioritize, and work under tight deadlines in a fast-paced environment.
• You can work independently and in a team environment.
• Willingness to take the initiative and to follow through on projects.
• You are an optimistic-minded self-starter with an entrepreneurial attitude and a knack for problem-solving.
• Able to quickly adapt and learn new skill sets as circumstances require.
• Strong presentation and client engagement skills.
• Experience working with MS Office and Google suite.
• Must be willing to travel and entertain clients.
  
  

POSITION TYPE/EXPECTED HOURS OF WORK

This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY

Reports directly to Chief Government Affairs Officer

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply